LIMRA
Digital Marketing Specialist
LIMRA, Atlanta, Georgia, United States, 30383
Title:
Digital Marketing Specialist
ID:
22846
Department Name:
Marketing
Location:
Atlanta, GA (Hybrid)
Description:
For more than a century, LIMRA and LOMA have served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.
As an employer, we believe that greatness is built from the inside out. Our core values (Integrity, Customer Focus, Adaptability, Respect and Excellence) guide us in how we treat, respond to and interact with our customers, and one another.
We currently have an exciting opportunity for a
Digital Marketing Specialist
to join the
Digital Member Engagement team
in our Marketing & Communications division.
The ideal candidate will have broad marketing skills and be a creative and quick learner who thrives in a fast-paced, deadline-driven environment.
Responsibilities:
Build, manage, and maintain email-marketing campaigns and templates to support other marketers with emphasis on responsive designs, personalization, and automation.
Support audience development efforts for Marketing:
Build and nurture targeted contact lists in Salesforce Account Engagement (Pardot).
Conduct data grooming in Salesforce and optimize contact information and member demographics.
Develop segmented lists based on engagement behaviors and constituency with prospects.
Work with Marketing Specialists and Segmentation Specialists to develop and execute creative email campaigns.
Minimize list decay and unsubscribes while increasing productivity of email campaigns.
Recommend and deliver appropriate information, benchmarks, and metrics by collecting data, providing analysis, and identifying trends.
Work closely with the Senior Website Marketing Specialist and Marketing Specialists to coordinate with key stakeholders.
Create and deliver effective marketing promotions, e-newsletters, targeted landing pages, messaging, and sales tools.
Requirements:
Bachelor’s degree; marketing or business degree preferred.
1-3 years’ work experience in a marketing position required.
Experience working with CRM platforms (Salesforce preferred).
Proficiency with digital marketing and email marketing platforms.
Experience with content management systems; possess working knowledge of HTML and CSS.
Fast learner who is flexible and able to respond to frequently changing business needs.
Exhibit a curious and creative mindset.
Strong communication skills required to work effectively with internal partners and clients.
ABOUT LIMRA and LOMA
Diversity and Inclusion:
LIMRA and LOMA are committed to creating an inclusive workplace. Our commitment to diversity, equity, and inclusion extends to hiring individuals with unique perspectives and backgrounds.
We are an Equal Opportunity employer and do not discriminate on the basis of any protected characteristic.
#J-18808-Ljbffr
Digital Marketing Specialist
ID:
22846
Department Name:
Marketing
Location:
Atlanta, GA (Hybrid)
Description:
For more than a century, LIMRA and LOMA have served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.
As an employer, we believe that greatness is built from the inside out. Our core values (Integrity, Customer Focus, Adaptability, Respect and Excellence) guide us in how we treat, respond to and interact with our customers, and one another.
We currently have an exciting opportunity for a
Digital Marketing Specialist
to join the
Digital Member Engagement team
in our Marketing & Communications division.
The ideal candidate will have broad marketing skills and be a creative and quick learner who thrives in a fast-paced, deadline-driven environment.
Responsibilities:
Build, manage, and maintain email-marketing campaigns and templates to support other marketers with emphasis on responsive designs, personalization, and automation.
Support audience development efforts for Marketing:
Build and nurture targeted contact lists in Salesforce Account Engagement (Pardot).
Conduct data grooming in Salesforce and optimize contact information and member demographics.
Develop segmented lists based on engagement behaviors and constituency with prospects.
Work with Marketing Specialists and Segmentation Specialists to develop and execute creative email campaigns.
Minimize list decay and unsubscribes while increasing productivity of email campaigns.
Recommend and deliver appropriate information, benchmarks, and metrics by collecting data, providing analysis, and identifying trends.
Work closely with the Senior Website Marketing Specialist and Marketing Specialists to coordinate with key stakeholders.
Create and deliver effective marketing promotions, e-newsletters, targeted landing pages, messaging, and sales tools.
Requirements:
Bachelor’s degree; marketing or business degree preferred.
1-3 years’ work experience in a marketing position required.
Experience working with CRM platforms (Salesforce preferred).
Proficiency with digital marketing and email marketing platforms.
Experience with content management systems; possess working knowledge of HTML and CSS.
Fast learner who is flexible and able to respond to frequently changing business needs.
Exhibit a curious and creative mindset.
Strong communication skills required to work effectively with internal partners and clients.
ABOUT LIMRA and LOMA
Diversity and Inclusion:
LIMRA and LOMA are committed to creating an inclusive workplace. Our commitment to diversity, equity, and inclusion extends to hiring individuals with unique perspectives and backgrounds.
We are an Equal Opportunity employer and do not discriminate on the basis of any protected characteristic.
#J-18808-Ljbffr