Amazon
To-Partner Marketing Manager, Partner Marketing
Amazon, Portland, Oregon, United States, 97204
Description
Amazon Web Services (AWS) is searching for an energetic, organized, and collaborative To-Partner Marketing Manager to support the AWS Partner Network (APN) To-Partner Marketing Team. As a hands-on Marketing Manager, you will have the exciting opportunity to build events, programs, and assets for external partner audiences that drive key business outcomes. AWS works closely with our partner community to deliver broad-ranging business solutions to our customers. The AWS To-Partner Marketing team plays a vital role in shaping the strategy and programs that help our partners connect with customers more effectively.
As an AWS To-Partner Marketing Manager, you will manage, scale, and deploy a marketing strategy for our AWS Specialization Partners. You will design and deliver integrated marketing materials, events, and campaign plans to support program goals and effectively project manage the efforts through multiple marketing channels, including events, website, online, email, social media, paid media, etc. You will work with Field and Partner Marketing teams to develop and manage global campaign plans. You will develop and manage marketing events and campaigns to reach, engage, and nurture a wide range of customers, internal teams, and partners globally.
The AWS To-Partner Marketing Manager will partner with AWS Marketing Teams, Global & Regional Partner Marketing teams, Public Relations (PR), Analysts Relations (AR), Partner Sales and Segment teams, Global Events, and the AWS Partner organization to market and drive awareness of AWS Specialization programs worldwide.
This is a unique opportunity to play a key role in an incredibly fast-growing business. The ideal candidate has a track record of success in developing marketing strategies, running demand generation campaigns, and building event communications. You also have proven experience managing priorities and working effectively across a number of internal stakeholders, project management skills, attention to detail, and an entrepreneurial, creative spirit. The AWS To-Partner Marketing Manager can effectively influence both technical and non-technical audiences.
Key job responsibilities
Key responsibilities include, but are not limited to:
• Develop and deploy measurable marketing programs and events designed to raise internal awareness and external global brand recognition and converting awareness to AWS and Partner-originated leads and opportunities.
• Lead program positioning with AWS media, PR, AR, Sales, and Business Development, and Event teams.
• Provide event planning and support that helps ensure continuous partner integration across AWS-led and AWS Specialization events.
• Create positioning, messaging, web content, and documentation in conjunction with the APN, Partner Marketing, and Events teams.
• Develop detailed project plans, including goals, messaging, call to action, and distribution channels.
• Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and optimize campaigns to maximize conversion using data.
• Build relationships and earn trust with global and local marketing, Partner, and regional stakeholders to localize, scale, and support global programs and initiatives.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Preferred Qualifications
Ability to build relationships with key stakeholders – field marketing, global field marketing operations, marketing automation, and global marketing teams.
Understanding of marketing data analytics principles, practices, tools (e.g. Adobe Experience and Creative suite including Acrobat, Analytics, Photoshop), and basic forecasting and tracking skills in Excel.
Ability to develop best-in-class marketing assets and execute marketing campaigns and initiatives.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Web Services (AWS) is searching for an energetic, organized, and collaborative To-Partner Marketing Manager to support the AWS Partner Network (APN) To-Partner Marketing Team. As a hands-on Marketing Manager, you will have the exciting opportunity to build events, programs, and assets for external partner audiences that drive key business outcomes. AWS works closely with our partner community to deliver broad-ranging business solutions to our customers. The AWS To-Partner Marketing team plays a vital role in shaping the strategy and programs that help our partners connect with customers more effectively.
As an AWS To-Partner Marketing Manager, you will manage, scale, and deploy a marketing strategy for our AWS Specialization Partners. You will design and deliver integrated marketing materials, events, and campaign plans to support program goals and effectively project manage the efforts through multiple marketing channels, including events, website, online, email, social media, paid media, etc. You will work with Field and Partner Marketing teams to develop and manage global campaign plans. You will develop and manage marketing events and campaigns to reach, engage, and nurture a wide range of customers, internal teams, and partners globally.
The AWS To-Partner Marketing Manager will partner with AWS Marketing Teams, Global & Regional Partner Marketing teams, Public Relations (PR), Analysts Relations (AR), Partner Sales and Segment teams, Global Events, and the AWS Partner organization to market and drive awareness of AWS Specialization programs worldwide.
This is a unique opportunity to play a key role in an incredibly fast-growing business. The ideal candidate has a track record of success in developing marketing strategies, running demand generation campaigns, and building event communications. You also have proven experience managing priorities and working effectively across a number of internal stakeholders, project management skills, attention to detail, and an entrepreneurial, creative spirit. The AWS To-Partner Marketing Manager can effectively influence both technical and non-technical audiences.
Key job responsibilities
Key responsibilities include, but are not limited to:
• Develop and deploy measurable marketing programs and events designed to raise internal awareness and external global brand recognition and converting awareness to AWS and Partner-originated leads and opportunities.
• Lead program positioning with AWS media, PR, AR, Sales, and Business Development, and Event teams.
• Provide event planning and support that helps ensure continuous partner integration across AWS-led and AWS Specialization events.
• Create positioning, messaging, web content, and documentation in conjunction with the APN, Partner Marketing, and Events teams.
• Develop detailed project plans, including goals, messaging, call to action, and distribution channels.
• Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and optimize campaigns to maximize conversion using data.
• Build relationships and earn trust with global and local marketing, Partner, and regional stakeholders to localize, scale, and support global programs and initiatives.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Preferred Qualifications
Ability to build relationships with key stakeholders – field marketing, global field marketing operations, marketing automation, and global marketing teams.
Understanding of marketing data analytics principles, practices, tools (e.g. Adobe Experience and Creative suite including Acrobat, Analytics, Photoshop), and basic forecasting and tracking skills in Excel.
Ability to develop best-in-class marketing assets and execute marketing campaigns and initiatives.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.