Hanscom Federal Credit Union
VP, Marketing, Brand Content & Creative Strategy
Hanscom Federal Credit Union, Littleton, Massachusetts, us, 01460
It’s an exciting time to be at Hanscom Federal Credit Union!As a member of our Office of the President, you will join a dynamic team of purpose-driven individuals committed to delivering exceptional service to our members.Who we are – Hanscom Federal Credit Union
Members-first – our members are our top priority. We make business decisions with our members at the top of mind.Integrity – we’re honest and committed to doing what’s best for our members and our company. What is right isn’t the same as what is easy.Teamwork – we are in this together and we all benefit from our success.Innovation – we identify new ideas for processes or products that will lead to positive changes and take the initiative to implement the changes.Empathy – we understand that communication starts by listening, understanding diverse perspectives, and caring about others’ sustained success.What we offer
A full-time, permanent position that will reward you through an annual bonus program.Medical, Dental, Vision, FSA, 401(k), Student Loan Paydown, and paid Sick and Vacation time benefits.A flexible hybrid work schedule environment.We are committed to fostering career growth and development – when you join our organization it’s not just a job.We look to develop your skills aligned to our business needs and help you progress in your career.Who you are – VP, Marketing, Brand Content & Creative Strategy
You are a dynamic, detail oriented, intuitive person with the ability to develop relationships, build rapport and become a trusted team member. You are able to provide everyone you assist or support with a high level of service, have strong organization and multi-tasking skills, and are searching for a rewarding career where you are valued and respected.What you'll do
Develop a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives.Develop and manage an innovative, coherent and consistent brand strategy while recognizing and addressing the needs of specific business units and understanding the audiences of those business units. Ensures brand consistency across all channels.Oversee creative development and manage brand positioning and messaging.Develop and manage Hanscom FCU's content strategy, creating engaging and relevant content to drive traffic and engagement and aligning content with brand messaging and HFCU's mission, vision, and values.Oversee and create all visual elements of marketing campaigns, ensuring brand consistency across visual content and collaborating with other departments to create impactful graphics, videos, and other visual materials.Stay up to date on and maintain compliance with all regulatory requirements.Perform other tasks or functions as required, requested, necessary or prudent from time to time.Knowledge/Skills/Experience Required:
Strong desire to work in a purpose driven organization.Strong leadership qualities with a big picture and pragmatic approach, leading effectively through setting a vision and coaching, motivational techniques, and conflict management.10 to 12 years of experience.Demonstrated capability and passion for developing talent and a culture of innovation, collaboration, and engagement.Strong delegation and team building skills with the ability to support a team and the team’s work embracing ownership, accountability, and responsibility.Ability to establish and maintain effective working relationships at the senior management level and across all levels of the organization.Excellent analytic, organization, presentation, and facilitation skills; ability to lead multiple tasks under tight deadlines.Ability to prioritize workload and to work independently.Strong decision making and problem-solving skills.Strong written and verbal communication skills.Education/Certifications/Licenses
A college degree.Equipment Used:
General office equipment.PHYSICAL REQUIREMENTS
Is able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in an emergency situation. Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance.WORKING CONDITIONS
Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.MENTAL AND/OR EMOTIONAL REQUIREMENTS
Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to complete basic mathematical calculations, spell accurately, and understand computer basics. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.** Must be authorized to work in the US **Qualifications
Education
RequiredBachelorsExperience
Required
10 yearsRelevant marketing, brand content and creative strategy experience.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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Members-first – our members are our top priority. We make business decisions with our members at the top of mind.Integrity – we’re honest and committed to doing what’s best for our members and our company. What is right isn’t the same as what is easy.Teamwork – we are in this together and we all benefit from our success.Innovation – we identify new ideas for processes or products that will lead to positive changes and take the initiative to implement the changes.Empathy – we understand that communication starts by listening, understanding diverse perspectives, and caring about others’ sustained success.What we offer
A full-time, permanent position that will reward you through an annual bonus program.Medical, Dental, Vision, FSA, 401(k), Student Loan Paydown, and paid Sick and Vacation time benefits.A flexible hybrid work schedule environment.We are committed to fostering career growth and development – when you join our organization it’s not just a job.We look to develop your skills aligned to our business needs and help you progress in your career.Who you are – VP, Marketing, Brand Content & Creative Strategy
You are a dynamic, detail oriented, intuitive person with the ability to develop relationships, build rapport and become a trusted team member. You are able to provide everyone you assist or support with a high level of service, have strong organization and multi-tasking skills, and are searching for a rewarding career where you are valued and respected.What you'll do
Develop a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives.Develop and manage an innovative, coherent and consistent brand strategy while recognizing and addressing the needs of specific business units and understanding the audiences of those business units. Ensures brand consistency across all channels.Oversee creative development and manage brand positioning and messaging.Develop and manage Hanscom FCU's content strategy, creating engaging and relevant content to drive traffic and engagement and aligning content with brand messaging and HFCU's mission, vision, and values.Oversee and create all visual elements of marketing campaigns, ensuring brand consistency across visual content and collaborating with other departments to create impactful graphics, videos, and other visual materials.Stay up to date on and maintain compliance with all regulatory requirements.Perform other tasks or functions as required, requested, necessary or prudent from time to time.Knowledge/Skills/Experience Required:
Strong desire to work in a purpose driven organization.Strong leadership qualities with a big picture and pragmatic approach, leading effectively through setting a vision and coaching, motivational techniques, and conflict management.10 to 12 years of experience.Demonstrated capability and passion for developing talent and a culture of innovation, collaboration, and engagement.Strong delegation and team building skills with the ability to support a team and the team’s work embracing ownership, accountability, and responsibility.Ability to establish and maintain effective working relationships at the senior management level and across all levels of the organization.Excellent analytic, organization, presentation, and facilitation skills; ability to lead multiple tasks under tight deadlines.Ability to prioritize workload and to work independently.Strong decision making and problem-solving skills.Strong written and verbal communication skills.Education/Certifications/Licenses
A college degree.Equipment Used:
General office equipment.PHYSICAL REQUIREMENTS
Is able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in an emergency situation. Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance.WORKING CONDITIONS
Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.MENTAL AND/OR EMOTIONAL REQUIREMENTS
Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to complete basic mathematical calculations, spell accurately, and understand computer basics. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.** Must be authorized to work in the US **Qualifications
Education
RequiredBachelorsExperience
Required
10 yearsRelevant marketing, brand content and creative strategy experience.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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