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Saint Mary's College

Content and Marketing Manager

Saint Mary's College, Notre Dame, Indiana, us, 46556


Position Introduction

Saint Mary's College is seeking a dynamic and strategic

Content and Marketing Manager

to join our vibrant community. This role is crucial in amplifying the College’s mission, vision, and values through compelling content and innovative marketing strategies.

The Content and Marketing Manager contributes to overall Marketing Department strategies through project planning and content creation across both traditional and digital platforms, and is the key liaison for marketing summer academic programs and camps.

Job Description

The

Content and Marketing Manager

works closely with a tight-knit team of 8-10 marketing and communications professionals, helping to manage and drive content and marketing strategy for the College. This role will help to elevate the College’s overall brand and storytelling through content creation and implementation in a spectrum of communications channels, including web, social media, collateral, and paid advertising, among others.

The

Content and Marketing Manager

understands and substantially contributes to meeting the strategic goals of student recruitment, development, and summer academic programs and camps. This position will collaborate with Marketing and campus partners to develop and execute strategies to promote summer academic programs and camps, and is generally available during the key weeks of summer programming in June and July. Duties include attending all meetings relating to summer academic camps and programming, managing its promotional calendar, creating and managing content for web and social media, tracking and reporting outcomes, coordinating photography and video production for promotional purposes, and more.

The

Content and Marketing Manager

manages the Event Pages and Camps section of the College website, researches and innovates new and effective strategies to reach audiences, conducts and tracks email and paid advertising campaigns, both print and digital, and creates content for social media and writes stories and other content for the main College website.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, and requirements.

Minimum Qualifications

Bachelor's degree in communications, journalism, marketing, or a related field

Ability to develop concepts and write copy for a variety of tactical channels in both persuasive and informative voices

Ability to develop effective and collaborative working relationships with faculty, staff, media, students, alumnae, and other key constituents

Minimum of two years of social media, marketing, communications, and/or sales experience, or related education

Experience with web editing tools

Direct experience in managing a variety of social media platforms including Facebook, Twitter, and Instagram

Experience in the use of design, photo editing, and video editing tools

Familiarity with social media reporting and web analytics

Excellent written and oral communication skills

Ability to think and plan strategically as part of a team, and to work with little supervision

Eagerness to learn new skills, including Drupal website platform, Trello, Sprout Social, iModules, Resource Space, and other team software and cloud-based tools

Schedule

40 Hours/12 Months/Monday – Friday/Some nights and weekends

EEO Statement

Saint Mary’s College is an Equal Opportunity Employer. In keeping with the College’s mission, Saint Mary’s is committed to increasing racial and ethnic diversity at all levels – students, faculty, and staff – and seeks applications from candidates who share this commitment.

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