Stayaspensnowmass
Senior Manager, Social Media and Influencer Marketing
Stayaspensnowmass, Aspen, Colorado, us, 81612
Senior Manager, Social Media and Influencer Marketing
Full-timeJob Location: Aspen Airport Business CenterJob category: AO Corporate ServicesSeason: Year RoundJob Classification: Full-Time RegularAspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.SummaryThe Senior Manager, Social Media & Influencer Marketing will oversee our brands’ first and most frequent points of contact with the world. They will be responsible for developing and implementing comprehensive social media strategies for each of our brands across all channels to increase brand awareness, engagement, and drive conversions. Additionally, they will lead influencer marketing initiatives, finding and collaborating with relevant influencers for each brand, leveraging their reach to amplify our messaging.The budgeted salary range for this position is $77,000 - $101,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.Job Posting DeadlineApplications for this position will be accepted until October 15, 2024.Essential Job FunctionsDefine purpose, audience and goals for existing and new social channels to develop end-to-end social media content strategies and calendarsWork closely with content and creative team to align on overarching content strategies, marketing goals, and brand voice messagingDevelop an influencer marketing strategy across brands to grow our reach and brand awareness and align our brands with specific audiencesOversee influencer partnerships from identification and outreach to negotiation, campaign execution, and performance trackingMonitor, organize and regularly report on data and insights gathered from social tools to discover unique insights and opportunities to continuously improve social strategyCollaborate with departments across the business portfolio to represent their needs and initiativesCollaborate with media agencies and digital team on paid social media strategy, tactics, implementation and optimizationContinually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what’s trending, timely, and on-brand within individual channels and the industryMaintain and grow relationships with partners across all channelsOther duties as assignedMinimum QualificationsBachelor’s degree in marketing, social media, communications or related field7-10 years of experience in the field of marketing and social media required, with expert knowledge across key social channels and platformsProven experience growing social media for a well-known brand with an active social media presenceProven experience leading influencer programming for a well-known brand with an active social media presenceDemonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase salesStrong copywriting and impeccable proofreading skillsHigh-level written and verbal communication skills for relationship-building and problem-solvingKnowledge of Adobe Creative Suite, photo and video production a plusExperience working in social media management platformsExperience with Facebook Ads Manager and/or Facebook Business ManagerHospitality, outdoor industry and/or ski resort experience preferredSupervision Given and ReceivedSupervision Given:
Exercises general supervision over the Social Media team. Assigns a variety of routine tasks, sets general expectations of results expected within company’s policies and procedures. Responsibilities include but are not limited to, interviewing, hiring, planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.Supervision Received:
Works under general supervision of the Content & Art Director. Receives continuing or individual assignments according to supervisor’s directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins.Work Environment and Physical DemandsAbility to stand, type and sit at desk/computer for most of the work shift executing repetitive movementsNo adverse or hazardous conditionsNot required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)Job BenefitsHealth, Dental and Vision Insurance ProgramsFlexible Spending Account ProgramsLife Insurance ProgramsPaid Time Off ProgramsPaid Leave Programs401(k) Savings PlanEmployee Ski Pass and Dependent Ski PassesOther company perksThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.Aspen One/ Aspen Snowmass/ Aspen Ventures/ Aspen Hospitality is an equal opportunity employer.
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Full-timeJob Location: Aspen Airport Business CenterJob category: AO Corporate ServicesSeason: Year RoundJob Classification: Full-Time RegularAspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.SummaryThe Senior Manager, Social Media & Influencer Marketing will oversee our brands’ first and most frequent points of contact with the world. They will be responsible for developing and implementing comprehensive social media strategies for each of our brands across all channels to increase brand awareness, engagement, and drive conversions. Additionally, they will lead influencer marketing initiatives, finding and collaborating with relevant influencers for each brand, leveraging their reach to amplify our messaging.The budgeted salary range for this position is $77,000 - $101,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.Job Posting DeadlineApplications for this position will be accepted until October 15, 2024.Essential Job FunctionsDefine purpose, audience and goals for existing and new social channels to develop end-to-end social media content strategies and calendarsWork closely with content and creative team to align on overarching content strategies, marketing goals, and brand voice messagingDevelop an influencer marketing strategy across brands to grow our reach and brand awareness and align our brands with specific audiencesOversee influencer partnerships from identification and outreach to negotiation, campaign execution, and performance trackingMonitor, organize and regularly report on data and insights gathered from social tools to discover unique insights and opportunities to continuously improve social strategyCollaborate with departments across the business portfolio to represent their needs and initiativesCollaborate with media agencies and digital team on paid social media strategy, tactics, implementation and optimizationContinually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what’s trending, timely, and on-brand within individual channels and the industryMaintain and grow relationships with partners across all channelsOther duties as assignedMinimum QualificationsBachelor’s degree in marketing, social media, communications or related field7-10 years of experience in the field of marketing and social media required, with expert knowledge across key social channels and platformsProven experience growing social media for a well-known brand with an active social media presenceProven experience leading influencer programming for a well-known brand with an active social media presenceDemonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase salesStrong copywriting and impeccable proofreading skillsHigh-level written and verbal communication skills for relationship-building and problem-solvingKnowledge of Adobe Creative Suite, photo and video production a plusExperience working in social media management platformsExperience with Facebook Ads Manager and/or Facebook Business ManagerHospitality, outdoor industry and/or ski resort experience preferredSupervision Given and ReceivedSupervision Given:
Exercises general supervision over the Social Media team. Assigns a variety of routine tasks, sets general expectations of results expected within company’s policies and procedures. Responsibilities include but are not limited to, interviewing, hiring, planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.Supervision Received:
Works under general supervision of the Content & Art Director. Receives continuing or individual assignments according to supervisor’s directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins.Work Environment and Physical DemandsAbility to stand, type and sit at desk/computer for most of the work shift executing repetitive movementsNo adverse or hazardous conditionsNot required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)Job BenefitsHealth, Dental and Vision Insurance ProgramsFlexible Spending Account ProgramsLife Insurance ProgramsPaid Time Off ProgramsPaid Leave Programs401(k) Savings PlanEmployee Ski Pass and Dependent Ski PassesOther company perksThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.Aspen One/ Aspen Snowmass/ Aspen Ventures/ Aspen Hospitality is an equal opportunity employer.
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