Gain Theory LLC.
New Business Director Client Services Chicago, Illinois, United States
Gain Theory LLC., Chicago, Illinois, United States, 60290
ABOUT GAIN THEORY
Gain Theory is part of WPP, a creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities.
Gain Theory is a global marketing effectiveness consultancy that uses data and analytics to deliver successful business outcomes for clients. Our vision is to inspire marketing excellence by helping marketers focus on the right data, not ‘big data’, asking and answering the questions that drive business value. We pair consultancy and technology to foster a data-informed culture that helps to drive sustainable business growth.
What’s the Vision?
Gain Theory’s vision is to accelerate growth for ambitious brands and our mission is to deliver this growth by empowering smarter, faster, data-informed cultures.
Marketing & Communications Goals:
Fame:
make clients, talent & solutions famous via thought leadership & industry accreditation.
Fortune:
develop platforms, content, and initiatives to support organic earned and new client growth.
Family:
co-build an employer brand & engagement program that underscores the “best place to work” experience.
New Business Goals:
Drive profitable net sales growth opportunities from new clients. Monitor and improve ROI from new business investments (pitching).
Develop new opportunities through client engagement from lead to conversion.
Lead the development of the Gain Theory new business pipeline, globally but in particular in North America.
Client Growth Goals:
Support organic client growth opportunities.
The Role: What will I do?
The role of New Business Director – North America owns the development of growth opportunities (new client and existing) through engaging with prospective clients and Gain Theory’s product and solution owners. The role has a direct reporting line to the Global Head of New Business and is accountable to the Global Marketing Officer and the Global Head of Client Growth.
KEY RESPONSIBILITIES
Lead initial qualification calls.
Nurturing Leads / Keeping the lead alive: Contact and engagement plans for individuals and brands to push them through the sales cycle to sold conversion.
Own the pitch process for NA – i.e. ensure compliance with Gain Theory’s pitch process.
Filling the pipeline via reaching out to warm prospects and developing contact and engagement plans.
Participate in Gain Theory advocate network events and activities.
Updating and managing the NA new business pipeline and required reporting.
Run the NA new business calls.
Measurement Tracking & Reporting
Collaborate with the Global Head of New Business to create and automate New Biz pipeline reporting.
Collaborate with the Global Head of Client Growth to manage customer KPIs and roadmaps.
Create and manage NA New Biz and Client Growth metrics tracking system.
Market Intelligence & Company Research
Source and collate market intelligence for the use of pitches and growth opportunities.
What Skills Do I Need?
Storytelling that Sells:
can create and craft compelling, client-centric proposals, including RFI & RFPs.
Analytics & Data-driven mindset:
comfortable with online dashboards, data analysis and creating solution-led proposals.
Attention to detail:
able to deliver accurate information in required timings to stakeholders.
Stakeholder management:
proactive and able to manage upwards, across multiple stakeholders.
Resilience:
ability to overcome challenges and pressures with a calm, rational approach.
DESIRED BACKGROUND & EXPERIENCE
(7-10 years) Experience working within a dynamic fast-paced Analytical & Data and Sales led environment.
Experience running analytical programs for clients.
Experience with marketing analytics programs (MMM, Attribution, etc.).
Confident and competent in leading the end-to-end new business process through to a successful conversion outcome.
Experience running and winning RFI / RFP processes in the fields of marketing analytics.
Dynamic and strategic - can question prospects and get to the root cause of customer challenges.
Relationship builder:
strong networker, and ability to establish and maintain strong relationships.
Negotiation:
ability to negotiate to mutually beneficial outcomes.
Interest in media, marketing, data, and analytics.
VALUES AND BEHAVIORS I DEMONSTRATE
Joining Gain Theory means joining a group of people who live, breathe and behave by our values:
Be Curious:
continuously asking, understanding, learning, and developing.
Be Positive:
approaching everything we do with a positive mindset.
Act with Consideration:
seeing things from someone else’s perspective; respecting and embracing diverse thinking.
Make it Better:
continuous improvement and stretching our abilities.
#J-18808-Ljbffr
Gain Theory is part of WPP, a creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities.
Gain Theory is a global marketing effectiveness consultancy that uses data and analytics to deliver successful business outcomes for clients. Our vision is to inspire marketing excellence by helping marketers focus on the right data, not ‘big data’, asking and answering the questions that drive business value. We pair consultancy and technology to foster a data-informed culture that helps to drive sustainable business growth.
What’s the Vision?
Gain Theory’s vision is to accelerate growth for ambitious brands and our mission is to deliver this growth by empowering smarter, faster, data-informed cultures.
Marketing & Communications Goals:
Fame:
make clients, talent & solutions famous via thought leadership & industry accreditation.
Fortune:
develop platforms, content, and initiatives to support organic earned and new client growth.
Family:
co-build an employer brand & engagement program that underscores the “best place to work” experience.
New Business Goals:
Drive profitable net sales growth opportunities from new clients. Monitor and improve ROI from new business investments (pitching).
Develop new opportunities through client engagement from lead to conversion.
Lead the development of the Gain Theory new business pipeline, globally but in particular in North America.
Client Growth Goals:
Support organic client growth opportunities.
The Role: What will I do?
The role of New Business Director – North America owns the development of growth opportunities (new client and existing) through engaging with prospective clients and Gain Theory’s product and solution owners. The role has a direct reporting line to the Global Head of New Business and is accountable to the Global Marketing Officer and the Global Head of Client Growth.
KEY RESPONSIBILITIES
Lead initial qualification calls.
Nurturing Leads / Keeping the lead alive: Contact and engagement plans for individuals and brands to push them through the sales cycle to sold conversion.
Own the pitch process for NA – i.e. ensure compliance with Gain Theory’s pitch process.
Filling the pipeline via reaching out to warm prospects and developing contact and engagement plans.
Participate in Gain Theory advocate network events and activities.
Updating and managing the NA new business pipeline and required reporting.
Run the NA new business calls.
Measurement Tracking & Reporting
Collaborate with the Global Head of New Business to create and automate New Biz pipeline reporting.
Collaborate with the Global Head of Client Growth to manage customer KPIs and roadmaps.
Create and manage NA New Biz and Client Growth metrics tracking system.
Market Intelligence & Company Research
Source and collate market intelligence for the use of pitches and growth opportunities.
What Skills Do I Need?
Storytelling that Sells:
can create and craft compelling, client-centric proposals, including RFI & RFPs.
Analytics & Data-driven mindset:
comfortable with online dashboards, data analysis and creating solution-led proposals.
Attention to detail:
able to deliver accurate information in required timings to stakeholders.
Stakeholder management:
proactive and able to manage upwards, across multiple stakeholders.
Resilience:
ability to overcome challenges and pressures with a calm, rational approach.
DESIRED BACKGROUND & EXPERIENCE
(7-10 years) Experience working within a dynamic fast-paced Analytical & Data and Sales led environment.
Experience running analytical programs for clients.
Experience with marketing analytics programs (MMM, Attribution, etc.).
Confident and competent in leading the end-to-end new business process through to a successful conversion outcome.
Experience running and winning RFI / RFP processes in the fields of marketing analytics.
Dynamic and strategic - can question prospects and get to the root cause of customer challenges.
Relationship builder:
strong networker, and ability to establish and maintain strong relationships.
Negotiation:
ability to negotiate to mutually beneficial outcomes.
Interest in media, marketing, data, and analytics.
VALUES AND BEHAVIORS I DEMONSTRATE
Joining Gain Theory means joining a group of people who live, breathe and behave by our values:
Be Curious:
continuously asking, understanding, learning, and developing.
Be Positive:
approaching everything we do with a positive mindset.
Act with Consideration:
seeing things from someone else’s perspective; respecting and embracing diverse thinking.
Make it Better:
continuous improvement and stretching our abilities.
#J-18808-Ljbffr