Haleon
Brand Director, Upper GI
Haleon, Trenton, New Jersey, United States,
Haleon Brand Director, Upper GI Warren, New Jersey Apply NowHello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including
Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum
– through a unique combination of deep human understanding and trusted science.
Join us to lead the Upper GI portfolio including iconic TUMS, Nexium and Gaviscon brands. This is a unique opportunity to lead a dynamic and complex portfolio while fulfilling a critical role in consumer self-care journey.
The Upper GI Brand Director will be responsible for partnering with the cross-functional leads including US Innovation Lead to ensure delivery of Upper GI portfolio growth. It’s critical for the candidate to build a culture of consumer obsession, creative bravery, executional excellence while leading the End-to-End strategy to deliver long term sustainable growth.
This role reports to the US Sr. Director of Digestive Health.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Lead and develop a high performing team – both direct reports and numerous cross functional partners embedding our purpose and new Haleon vision of building brands with humanity.
Mentor and develop team members, fostering a collaborative and innovative work environment that encourages creative thinking and problem-solving.
Develop and execute comprehensive brand strategies that align with the company’s growth objectives and market opportunities.
Balance both short-term and long-term priorities to achieve designated business and brand KPIs.
Cultivate and manage relationships with key stakeholders, including external agencies, partners, and influencers, to amplify brand strategies.
Analyze market trends, consumer insights, and competitive landscapes to identify new growth opportunities and refine brand positioning.
Strong partnership across the Cx and d-Comm teams to develop a robust strategy for agile testing and execution and a strong growth plan to drive continuous growth across d-Comm.
Partner with cross-functional team members including Sales, Shopper, and e-commerce to ensure flawless in market execution of the brand.
Lead ROI improvements for the Upper GI Portfolio including Media efficiency, value engineering, streamlining of SKUs to deliver financial objectives.
Champion a test and learn approach to marketing, leveraging data and analytics to optimize campaigns and drive continuous improvement. Review, analyze and evaluate success against KPIs to identify and deliver optimizations.
Why you?
Basic Qualifications:
MBA Degree in Marketing or Related Field
10+ years of progressive commercial marketing experience
US P&L and Operating Budget experience within a matrix organization
Experience in new product launches/innovation
Experience managing strategic development and execution of product and brand advertising campaigns
Experience leading a team
Preferred Qualifications:
Proven success in managing complex, matrix environments to effectively deliver strong marketing plans, bringing together the priorities of cross functional teams and key stakeholders
Experience delivering results in a matrix organization
Demonstrated effectiveness as leader, facilitator, and team member, with strong communication skills.
Decisive and proficient in influencing, collaboration and conflict management
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The salary range for this role is: $173,420 - $238,453 USD.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum
– through a unique combination of deep human understanding and trusted science.
Join us to lead the Upper GI portfolio including iconic TUMS, Nexium and Gaviscon brands. This is a unique opportunity to lead a dynamic and complex portfolio while fulfilling a critical role in consumer self-care journey.
The Upper GI Brand Director will be responsible for partnering with the cross-functional leads including US Innovation Lead to ensure delivery of Upper GI portfolio growth. It’s critical for the candidate to build a culture of consumer obsession, creative bravery, executional excellence while leading the End-to-End strategy to deliver long term sustainable growth.
This role reports to the US Sr. Director of Digestive Health.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Lead and develop a high performing team – both direct reports and numerous cross functional partners embedding our purpose and new Haleon vision of building brands with humanity.
Mentor and develop team members, fostering a collaborative and innovative work environment that encourages creative thinking and problem-solving.
Develop and execute comprehensive brand strategies that align with the company’s growth objectives and market opportunities.
Balance both short-term and long-term priorities to achieve designated business and brand KPIs.
Cultivate and manage relationships with key stakeholders, including external agencies, partners, and influencers, to amplify brand strategies.
Analyze market trends, consumer insights, and competitive landscapes to identify new growth opportunities and refine brand positioning.
Strong partnership across the Cx and d-Comm teams to develop a robust strategy for agile testing and execution and a strong growth plan to drive continuous growth across d-Comm.
Partner with cross-functional team members including Sales, Shopper, and e-commerce to ensure flawless in market execution of the brand.
Lead ROI improvements for the Upper GI Portfolio including Media efficiency, value engineering, streamlining of SKUs to deliver financial objectives.
Champion a test and learn approach to marketing, leveraging data and analytics to optimize campaigns and drive continuous improvement. Review, analyze and evaluate success against KPIs to identify and deliver optimizations.
Why you?
Basic Qualifications:
MBA Degree in Marketing or Related Field
10+ years of progressive commercial marketing experience
US P&L and Operating Budget experience within a matrix organization
Experience in new product launches/innovation
Experience managing strategic development and execution of product and brand advertising campaigns
Experience leading a team
Preferred Qualifications:
Proven success in managing complex, matrix environments to effectively deliver strong marketing plans, bringing together the priorities of cross functional teams and key stakeholders
Experience delivering results in a matrix organization
Demonstrated effectiveness as leader, facilitator, and team member, with strong communication skills.
Decisive and proficient in influencing, collaboration and conflict management
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The salary range for this role is: $173,420 - $238,453 USD.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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