MGM Resorts International
Senior Enterprise Marketing Analyst
MGM Resorts International, Las Vegas, Nevada, us, 89105
The SHOW comes alive at MGM Resorts International!
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.THE JOB:The Enterprise Analytics Sr Analyst will provide a holistic view of MGM Resorts International financial and operational position across properties and functional areas. This position collaborates with the team to analyze the performance of marketing efforts across MGM's database and direct marketing in support of acquisition, retention, and reactivation marketing campaigns with a focus on competitive market analytics, engagement trends, booking behaviors, and campaign effectiveness, and for the MGM Resorts' portfolio.THE DAY TO DAY:Analyzes complex datasets and extracts actionable insights using various economic, financial, customer, and marketing methodologies.Synthesizes data, insights, and consumer research to create presentations that make fact-based recommendations.Works with the Marketing Analytics leadership to communicate and recommend approaches to senior leaders and anticipate the future needs of our customers.Builds and evolves the event pro forma process and recommendations.Coordinates with a team of analysts to provide post-analysis for casino events, promotions, and shows.Performs ongoing analysis of segment and offer performance, including A/B Test results.Balances new insight against current projects and continually seeks innovation through ongoing networking and research efforts. Takes the lead on preparing for monthly marketing reviews with property and Marketing COE teams and supports Marketing Analytics leadership to conduct a productive meeting.Partners with Regional properties in marketing strategy meetings for collaboration.Identifies business requirements and collaborates with the Enterprise Reporting team in pass-off of requirements for execution and BI/IT development.Develops analytics capabilities across aligned functional areas and properties.Reviews findings with and makes recommendations to the EA leadership and business partners.Networks externally to seek innovation.Performs other job-related duties as requested.MINIMUM REQUIREMENTS:Bachelor's degree in finance, business management, or related field, or equivalent experience.Three (3) years of experience in relevant subject area (e.g., industry or function) with experience driving business performance through operational insights and analytics.THE PERKS & BENEFITS:Wellness incentive programs to help you stay healthy physically and mentally.Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.Professional and personal development through programs and networking opportunities.Are you ready to JOIN THE SHOW? Apply today!
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Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.THE JOB:The Enterprise Analytics Sr Analyst will provide a holistic view of MGM Resorts International financial and operational position across properties and functional areas. This position collaborates with the team to analyze the performance of marketing efforts across MGM's database and direct marketing in support of acquisition, retention, and reactivation marketing campaigns with a focus on competitive market analytics, engagement trends, booking behaviors, and campaign effectiveness, and for the MGM Resorts' portfolio.THE DAY TO DAY:Analyzes complex datasets and extracts actionable insights using various economic, financial, customer, and marketing methodologies.Synthesizes data, insights, and consumer research to create presentations that make fact-based recommendations.Works with the Marketing Analytics leadership to communicate and recommend approaches to senior leaders and anticipate the future needs of our customers.Builds and evolves the event pro forma process and recommendations.Coordinates with a team of analysts to provide post-analysis for casino events, promotions, and shows.Performs ongoing analysis of segment and offer performance, including A/B Test results.Balances new insight against current projects and continually seeks innovation through ongoing networking and research efforts. Takes the lead on preparing for monthly marketing reviews with property and Marketing COE teams and supports Marketing Analytics leadership to conduct a productive meeting.Partners with Regional properties in marketing strategy meetings for collaboration.Identifies business requirements and collaborates with the Enterprise Reporting team in pass-off of requirements for execution and BI/IT development.Develops analytics capabilities across aligned functional areas and properties.Reviews findings with and makes recommendations to the EA leadership and business partners.Networks externally to seek innovation.Performs other job-related duties as requested.MINIMUM REQUIREMENTS:Bachelor's degree in finance, business management, or related field, or equivalent experience.Three (3) years of experience in relevant subject area (e.g., industry or function) with experience driving business performance through operational insights and analytics.THE PERKS & BENEFITS:Wellness incentive programs to help you stay healthy physically and mentally.Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.Professional and personal development through programs and networking opportunities.Are you ready to JOIN THE SHOW? Apply today!
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