Associate Director, Digital Marketing and Communications

Location: Chicago, ILJob Description:Manages and deploys Polsky Center email marketing campaigns and audience-based newsletters related to specific programs, events, and other offerings (MailChimp and internal listservs).Monitors performance and key metrics to continuously improve messaging, engagement, and targeting to improve outcomes, such as open rates, click through rates, etc.Coordinates with other campus communicators, ecosystem partners, and others to ensure key information is included in external marketing campaigns.Champions new digital marketing initiatives to increase audience size for various newsletters.Maintains the Polsky Center’s social media channels, including LinkedIn, X, and Instagram.Recommends, designs, and executes various social media campaigns, including paid advertising, to support event registrations, audience development, awareness and engagement, sales and marketing, and other activities.Coordinates real-time coverage for both virtual and in-person events and programs, including photography and video as needed.Maintains the Polsky Center’s website (WordPress) in collaboration with external vendors.Works with program managers to ensure timely updates to program pages, event calendars, and registration pages.Maintains brand consistency, including visual identity and voice, across all communications.Helps lead workshops and trainings for Polsky staff, faculty, startup teams, and other constituents who want to increase the effectiveness of their social media marketing efforts or who want to build a stronger company or personal presence on social media.Creates PowerPoints for the Polsky Center and plays an active role in managing the Polsky Marketing Toolkit, ensuring participation and usage across the organization, and equipping team members with the most relevant talking points, slides, and presentations.Proposes and develops new strategies for Polsky Center’s storytelling, including innovative ways to create and promote podcast episodes, original content, infographics, and other thought leadership across a variety of channels.Willing resource to support ad hoc requests related to programs, events, and non-marketing Polsky Center projects, as needed.Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.Performs other related work as needed.Preferred QualificationsEducation:Bachelor's degree.Experience:A minimum of three years of public relations, marketing, sales, journalism, digital storytelling, website management, or social media experience.Representing a brand via social channels, including LinkedIn, X, and Instagram.Creating and overseeing paid social media advertising campaigns for targeted audiences, with an understanding of targeting, split testing, and different ad formats.Technical Skills or Knowledge:Prior experience working with Canva, Adobe Creative Suite, or other graphic design programs.Digital storytelling such as podcasts and willingness to adopt new technologies for digital marketing success.Photography and video experience.Proficiency in Microsoft Office (Word, PowerPoint, Excel).Preferred CompetenciesExcellent written and verbal communications skills.Resourcefulness, creativity, detail-orientation, and ability to work independently.Effectively multi-task under deadlines and ask questions.Work effectively and collaboratively across all levels of the organization.Demonstrated excellent customer service skills.Willingness to take on additional duties, as assigned.Understanding of the Polsky Center’s programs, resources, mission, and goals.Working ConditionsThis position is currently expected to work a minimum of three days per week in the office.Travel between Hyde Park locations, downtown Chicago, and flexibility to occasionally work late or start early for the Polsky Center events.Application DocumentsResume/CV (required)Cover Letter (required)The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.Staff job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

#J-18808-Ljbffr