Medtronic
Sr. Digital Product Program Manager, Upstream Marketing
Medtronic, Minneapolis, Minnesota, United States, 55400
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the LifeThe Sr. Digital Product Program Upstream Marketing Manager will be responsible for developing and executing marketing strategies that drive awareness, engagement, and growth for our digital product offerings. The responsibilities start with uncovering key customer insights and needs for digital products, then working with our development teams to build and test concepts with customers, and then transition to developing claims and go-to-market strategies for our digital products that we intend to launch commercially. This role requires a deep understanding of digital marketing, product management, and customer insights, ensuring that our marketing efforts align with business goals and customer needs.
Responsibilities
Strategy Development: Create and implement comprehensive marketing strategies for digital products, including positioning, messaging, and go-to-market plans.
Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and customer preferences to help influence product development.
Cross-Functional Collaboration: Work closely with product management, sales, design, and development teams to ensure alignment on product features, benefits, and customer feedback.
Customer Engagement: Develop customer personas and journey maps to enhance customer engagement and ensure a seamless experience throughout the product lifecycle.
Content Creation: Oversee the creation of marketing claims and value propositions to influence marketing campaign development and content creation with the downstream marketing team.
Budget Management: Manage the marketing budget for digital products, ensuring effective allocation of resources to maximize ROI.
Must Have: Minimum Requirements
Bachelor's Degree
Minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience.
Nice to Have
Experience in digital marketing, digital product marketing, or digital program management, preferably within a medical device or digital product environment.
Strong understanding of digital products, solutions, tools, and best practices.
Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
Proven track record of managing multiple projects simultaneously and meeting deadlines.
Familiarity with project management tools and marketing automation software.
Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits Package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD): $151,200.00 - $226,800.00. This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves, and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
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A Day in the LifeThe Sr. Digital Product Program Upstream Marketing Manager will be responsible for developing and executing marketing strategies that drive awareness, engagement, and growth for our digital product offerings. The responsibilities start with uncovering key customer insights and needs for digital products, then working with our development teams to build and test concepts with customers, and then transition to developing claims and go-to-market strategies for our digital products that we intend to launch commercially. This role requires a deep understanding of digital marketing, product management, and customer insights, ensuring that our marketing efforts align with business goals and customer needs.
Responsibilities
Strategy Development: Create and implement comprehensive marketing strategies for digital products, including positioning, messaging, and go-to-market plans.
Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and customer preferences to help influence product development.
Cross-Functional Collaboration: Work closely with product management, sales, design, and development teams to ensure alignment on product features, benefits, and customer feedback.
Customer Engagement: Develop customer personas and journey maps to enhance customer engagement and ensure a seamless experience throughout the product lifecycle.
Content Creation: Oversee the creation of marketing claims and value propositions to influence marketing campaign development and content creation with the downstream marketing team.
Budget Management: Manage the marketing budget for digital products, ensuring effective allocation of resources to maximize ROI.
Must Have: Minimum Requirements
Bachelor's Degree
Minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience.
Nice to Have
Experience in digital marketing, digital product marketing, or digital program management, preferably within a medical device or digital product environment.
Strong understanding of digital products, solutions, tools, and best practices.
Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
Proven track record of managing multiple projects simultaneously and meeting deadlines.
Familiarity with project management tools and marketing automation software.
Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits Package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD): $151,200.00 - $226,800.00. This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves, and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
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