The University of Chicago
Senior Director, Global Marketing
The University of Chicago, Chicago, Illinois, United States, 60290
DepartmentBooth Marketing and Communications
About the DepartmentThe University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth is proud to claim:
an unmatched faculty.
degree and open enrollment programs offered on three continents.
a global body of nearly 56,000 accomplished alumni.
strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.
Job SummaryThe Senior Director, Global Marketing is responsible for developing and executing go-to-market strategies that drive brand awareness, engagement, and lead generation, effectively attracting and engaging target audiences to further increase awareness of Chicago Booth as an elite global business school. This role requires an individual with a deep understanding of domestic and global markets, strategic thinking, and a track record of leading successful marketing campaigns across multiple regions. The role will work closely with internal and external partners to ensure strategies are effectively developed and implemented across programs and reflect the enterprise's goals and our diverse suite of academic programs and offerings. The Senior Global Marketing Director will lead a digital social, search, email, and public relations team, working closely with cross-functional teams to ensure alignment and achieve organizational goals.
Responsibilities
Develops comprehensive, impactful advertisement strategy, encompassing lead generation, engagement, and conversion to support the admissions cycle and drive qualified leads to Chicago Booth.
Leads and guides cross-functional teams in planning, conceptualizing, and executing unified, multi-channel marketing campaigns for Chicago Booth.
Oversight of all integrated marketing campaigns, ensuring creative deliverables are met and aligned with overall campaign objectives.
Leads annual planning meetings.
Collaborates with and manages various contracted external agencies to create marketing and media plans and develop innovative and creative design campaigns.
Develops, implements, and reports out on KPIs for key marketing initiatives.
Manages the marketing advertisement budget under an always-on model, ensuring efficient allocation and ROI evaluation.
Leverages analytics to measure marketing effectiveness, using data-driven insights to optimize strategies and identify opportunities for growth and innovation.
Provides recommendations and insights to senior leadership on improvements to marketing processes that will drive scalability, ROI, and efficiency into key areas for continuous enhancements.
Stays ahead of industry trends and maintains a keen awareness of the competitive landscape.
Plans, develops, designs and implements the strategic marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
Provides leadership and supervision to staff, usually other senior managers and/or managers, including selection and development of staff.
Performs other related work as needed.
Minimum QualificationsEducation:Minimum requirements include a college or university degree in related field.
Work Experience:Minimum requirements include knowledge and skills developed through 10+ years of work experience in a related job discipline.
Preferred QualificationsEducation:
Bachelor’s degree in marketing, communications or other related course of study.
Experience:
Minimum ten years of digital marketing or related experience, with increased responsibility.
Creating, implementing and measuring a comprehensive digital strategy in the non-profit/higher educational space.
Managing an annual marketing budget.
Background in market research and competitive analysis.
Technical Skills or Knowledge:
Knowledge of HubSpot, Google Ads, Google Analytics, SEMrush, Adobe Analytics, Marketo, Tableau, Slate and more.
Expertise in digital marketing channels and tools.
Expertise in crafting and executing comprehensive integrated marketing and communication strategy, implementing MarTech, and leveraging data-driven analytics to enhance ROI and drive operational efficiency.
Preferred Competencies:
Multitask, prioritize, and meet deadlines in a fast-paced environment.
Strong project management skills, a high degree of organization and professionalism.
Excellent written, verbal, and presentation skills.
Work independently with little supervision; possess a self-motivated disposition; ability to identify opportunities for improvement and recommend effective changes.
Working Conditions
This position is currently expected to work a minimum three days per week in the office.
Application Documents
Resume/CV (required)
Cover Letter (required)
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job FamilyCommunications
Role ImpactPeople Manager
FLSA StatusExempt
Pay FrequencyMonthly
Scheduled Weekly Hours37.5
Benefits EligibleYes
Drug Test RequiredNo
Health Screen RequiredNo
Motor Vehicle Record Inquiry RequiredNo
Posting StatementThe University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
AccommodationStaff job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
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About the DepartmentThe University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth is proud to claim:
an unmatched faculty.
degree and open enrollment programs offered on three continents.
a global body of nearly 56,000 accomplished alumni.
strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.
Job SummaryThe Senior Director, Global Marketing is responsible for developing and executing go-to-market strategies that drive brand awareness, engagement, and lead generation, effectively attracting and engaging target audiences to further increase awareness of Chicago Booth as an elite global business school. This role requires an individual with a deep understanding of domestic and global markets, strategic thinking, and a track record of leading successful marketing campaigns across multiple regions. The role will work closely with internal and external partners to ensure strategies are effectively developed and implemented across programs and reflect the enterprise's goals and our diverse suite of academic programs and offerings. The Senior Global Marketing Director will lead a digital social, search, email, and public relations team, working closely with cross-functional teams to ensure alignment and achieve organizational goals.
Responsibilities
Develops comprehensive, impactful advertisement strategy, encompassing lead generation, engagement, and conversion to support the admissions cycle and drive qualified leads to Chicago Booth.
Leads and guides cross-functional teams in planning, conceptualizing, and executing unified, multi-channel marketing campaigns for Chicago Booth.
Oversight of all integrated marketing campaigns, ensuring creative deliverables are met and aligned with overall campaign objectives.
Leads annual planning meetings.
Collaborates with and manages various contracted external agencies to create marketing and media plans and develop innovative and creative design campaigns.
Develops, implements, and reports out on KPIs for key marketing initiatives.
Manages the marketing advertisement budget under an always-on model, ensuring efficient allocation and ROI evaluation.
Leverages analytics to measure marketing effectiveness, using data-driven insights to optimize strategies and identify opportunities for growth and innovation.
Provides recommendations and insights to senior leadership on improvements to marketing processes that will drive scalability, ROI, and efficiency into key areas for continuous enhancements.
Stays ahead of industry trends and maintains a keen awareness of the competitive landscape.
Plans, develops, designs and implements the strategic marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
Provides leadership and supervision to staff, usually other senior managers and/or managers, including selection and development of staff.
Performs other related work as needed.
Minimum QualificationsEducation:Minimum requirements include a college or university degree in related field.
Work Experience:Minimum requirements include knowledge and skills developed through 10+ years of work experience in a related job discipline.
Preferred QualificationsEducation:
Bachelor’s degree in marketing, communications or other related course of study.
Experience:
Minimum ten years of digital marketing or related experience, with increased responsibility.
Creating, implementing and measuring a comprehensive digital strategy in the non-profit/higher educational space.
Managing an annual marketing budget.
Background in market research and competitive analysis.
Technical Skills or Knowledge:
Knowledge of HubSpot, Google Ads, Google Analytics, SEMrush, Adobe Analytics, Marketo, Tableau, Slate and more.
Expertise in digital marketing channels and tools.
Expertise in crafting and executing comprehensive integrated marketing and communication strategy, implementing MarTech, and leveraging data-driven analytics to enhance ROI and drive operational efficiency.
Preferred Competencies:
Multitask, prioritize, and meet deadlines in a fast-paced environment.
Strong project management skills, a high degree of organization and professionalism.
Excellent written, verbal, and presentation skills.
Work independently with little supervision; possess a self-motivated disposition; ability to identify opportunities for improvement and recommend effective changes.
Working Conditions
This position is currently expected to work a minimum three days per week in the office.
Application Documents
Resume/CV (required)
Cover Letter (required)
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job FamilyCommunications
Role ImpactPeople Manager
FLSA StatusExempt
Pay FrequencyMonthly
Scheduled Weekly Hours37.5
Benefits EligibleYes
Drug Test RequiredNo
Health Screen RequiredNo
Motor Vehicle Record Inquiry RequiredNo
Posting StatementThe University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
AccommodationStaff job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
#J-18808-Ljbffr