LocumTenens.com
Digital Marketing AVP
LocumTenens.com, Alpharetta, Georgia, United States, 30239
OverviewLocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities.We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.The AVP-Digital Marketing is responsible for devising an effective digital strategy and planning, executing, and evaluating the impact of digital efforts. This role is expected to use a coordinated, multi-channel approach to maximize the impact of digital initiatives on customer behaviors and make well-informed decisions with data-driven benchmarks. The AVP-Digital Marketing will focus on building a digital platform for revenue growth that includes analyzing customer and prospect needs, developing compelling digital campaigns, improving the capabilities of the Martech stack, and bringing new tools and processes to the table. Understanding optimization for searches, email marketing, landing page conversion rates, PPC is also important to the success of this role.Strategic Marketing - 70%Create and manage comprehensive digital programs that help transform the digital customer experience and align digital marketing efforts with brand, engagement, and demand generation objectives.
Develop and implement a cohesive marketing strategy for internet platforms and SEO plan across all web properties.
Develop both the short- and long-term digital strategy and roadmap for the company, highlighting how we can transform both our digital marketing and conversion capabilities from the top to the bottom of the funnel.
Lead the strategy and performance of all organic and paid demand gen activities across all digital platforms.
Lead the development of the digital strategy within the digital marketing and web development teams in accordance with corporate goals.
Lead and scale multi-channel digital campaigns.
Define and manage the marketing infrastructure and customization of the marketing automation platform, including business rules, scoring, multi-touch nurture, profiling, segmentation, workflows, and reporting.
Stay abreast of industry news and events, industry analyst reports, and social activity to deliver proactive solution marketing campaigns.
Define and measure Digital Marketing KPIs to measure performance across digital channels relative to our competitors.
Own and manage digital marketing strategy, including goals, campaigns, and budgets.
Responsible for media integration, SEO, and other monitoring software and analytics.
Demonstrate understanding of the sales funnel and customer journeys.
Listen, prioritize, and translate internal or external customer needs, marketing goals, and information into strategic marketing plans.
Work closely with Marketing Technology, product owners, and business units to integrate digital marketing initiatives into day-to-day business.
Identify, outline, plan, and promote opportunities for site improvements through technology and new features.
Team Management - 30%Define and manage performance while ensuring accountability within the Digital Marketing Team; Build, lead, mentor, and motivate the team.
Provide strategic oversight and direction to marketing for campaign approach and development to ensure each campaign is being developed and executed to its maximum potential to improve sales and lead generation.
Provide thought leadership and best practices in the area of digital marketing.
Lead, attend, and participate in meetings as required.
Ensure positive business relations exist with management and internal staff.
SECONDARY FUNCTIONS (IF APPLICABLE)May work on special projects or other duties as assigned.
SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITYCreates and manages budgets and expenses.
Partners with Marketing Technology vendors and manages relationships.
QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONSBachelor's degree in Marketing or a related field.
10+ years in a Senior Marketing role or related field including experience in a management/supervisory capacity.
Previous experience with marketing automation, search engine optimization, paid search, paid social, and multichannel campaigns.
Field certifications are a plus.
KNOWLEDGE, SKILLS, AND ABILITIESAbility to adhere to and exhibit the Company Values at all times.
Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
Working knowledge of Salesforce or relative CRM systems.
Working knowledge of Marketing automation and email service providers.
Ability to effectively manage multiple competing priorities in a fast-paced environment.
Superior communication skills - both oral and written.
Proven ability to effectively communicate and collaborate with cross-functional teams, exhibiting strong leadership presence and the ability to influence senior management.
Strong interpersonal skills.
Strong attention to detail.
Strong organizational and time management skills.
Advanced project management skills.
Ability to work independently and collaboratively.
Solid critical thinking and creative problem-solving skills.
Ability to consistently meet goals, commitments, and deadlines.
Ability to work with sensitive information and maintain confidentiality.
Proven and creative leader with the ability to inspire others.
KEY COMPETENCIES REQUIRED1. Action Oriented2. Cultivates Innovation3. Business Insight4. Strategic Mindset5. Communicates Effectively6. Drives Results7. Plans and Aligns8. Decision Quality9. Manages Complexity10. Global Perspective11. Balances Stakeholders12. Tech SavvyPHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTSTypical office environment - sedentary with typing, writing, reading requirements.
May be able to sit or stand.
Speaking, reading, writing, ability to use a telephone and computer.
Ability to exert up to 10 lbs. of force occasionally.
Ability to interpret various instructions.
Ability to deal with a variety of variables under only limited standardization.
Fine visual acuity with the ability to inspect closely or to assemble small parts; color vision; or depth perception and/or field of vision.
This role can be hybrid.
Up to 10% travel.
What is in it for youCompany-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).Paid maternity and paternity leave.Company sponsored 401k plan with company matching.PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.Tuition reimbursement for continuing education.An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.EEO StatementLocum Tenens is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.
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Develop and implement a cohesive marketing strategy for internet platforms and SEO plan across all web properties.
Develop both the short- and long-term digital strategy and roadmap for the company, highlighting how we can transform both our digital marketing and conversion capabilities from the top to the bottom of the funnel.
Lead the strategy and performance of all organic and paid demand gen activities across all digital platforms.
Lead the development of the digital strategy within the digital marketing and web development teams in accordance with corporate goals.
Lead and scale multi-channel digital campaigns.
Define and manage the marketing infrastructure and customization of the marketing automation platform, including business rules, scoring, multi-touch nurture, profiling, segmentation, workflows, and reporting.
Stay abreast of industry news and events, industry analyst reports, and social activity to deliver proactive solution marketing campaigns.
Define and measure Digital Marketing KPIs to measure performance across digital channels relative to our competitors.
Own and manage digital marketing strategy, including goals, campaigns, and budgets.
Responsible for media integration, SEO, and other monitoring software and analytics.
Demonstrate understanding of the sales funnel and customer journeys.
Listen, prioritize, and translate internal or external customer needs, marketing goals, and information into strategic marketing plans.
Work closely with Marketing Technology, product owners, and business units to integrate digital marketing initiatives into day-to-day business.
Identify, outline, plan, and promote opportunities for site improvements through technology and new features.
Team Management - 30%Define and manage performance while ensuring accountability within the Digital Marketing Team; Build, lead, mentor, and motivate the team.
Provide strategic oversight and direction to marketing for campaign approach and development to ensure each campaign is being developed and executed to its maximum potential to improve sales and lead generation.
Provide thought leadership and best practices in the area of digital marketing.
Lead, attend, and participate in meetings as required.
Ensure positive business relations exist with management and internal staff.
SECONDARY FUNCTIONS (IF APPLICABLE)May work on special projects or other duties as assigned.
SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITYCreates and manages budgets and expenses.
Partners with Marketing Technology vendors and manages relationships.
QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONSBachelor's degree in Marketing or a related field.
10+ years in a Senior Marketing role or related field including experience in a management/supervisory capacity.
Previous experience with marketing automation, search engine optimization, paid search, paid social, and multichannel campaigns.
Field certifications are a plus.
KNOWLEDGE, SKILLS, AND ABILITIESAbility to adhere to and exhibit the Company Values at all times.
Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
Working knowledge of Salesforce or relative CRM systems.
Working knowledge of Marketing automation and email service providers.
Ability to effectively manage multiple competing priorities in a fast-paced environment.
Superior communication skills - both oral and written.
Proven ability to effectively communicate and collaborate with cross-functional teams, exhibiting strong leadership presence and the ability to influence senior management.
Strong interpersonal skills.
Strong attention to detail.
Strong organizational and time management skills.
Advanced project management skills.
Ability to work independently and collaboratively.
Solid critical thinking and creative problem-solving skills.
Ability to consistently meet goals, commitments, and deadlines.
Ability to work with sensitive information and maintain confidentiality.
Proven and creative leader with the ability to inspire others.
KEY COMPETENCIES REQUIRED1. Action Oriented2. Cultivates Innovation3. Business Insight4. Strategic Mindset5. Communicates Effectively6. Drives Results7. Plans and Aligns8. Decision Quality9. Manages Complexity10. Global Perspective11. Balances Stakeholders12. Tech SavvyPHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTSTypical office environment - sedentary with typing, writing, reading requirements.
May be able to sit or stand.
Speaking, reading, writing, ability to use a telephone and computer.
Ability to exert up to 10 lbs. of force occasionally.
Ability to interpret various instructions.
Ability to deal with a variety of variables under only limited standardization.
Fine visual acuity with the ability to inspect closely or to assemble small parts; color vision; or depth perception and/or field of vision.
This role can be hybrid.
Up to 10% travel.
What is in it for youCompany-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).Paid maternity and paternity leave.Company sponsored 401k plan with company matching.PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.Tuition reimbursement for continuing education.An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.EEO StatementLocum Tenens is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.
#J-18808-Ljbffr