SKIMS
Loyalty Program Director
SKIMS, Los Angeles, California, United States, 90079
$180,000 - $200,000 a yearSKIMS is a solutions-oriented brand creating the next-generation of underwear, loungewear, and shapewear. We set new standards with our game-changing product and are a driving force within pop-culture. We are looking for a Loyalty Program Manager/Director to join us in advancing the industry forward.The Role:
We are looking for a Manager / Director to own the management and growth of the SKIMS loyalty program. While this role is part of our Data, Insights, and Loyalty team, you will partner with cross-functional stakeholders to drive growth of loyalty-based efforts on behalf of the company.Primary Responsibilities:
Own and develop SKIMS loyalty program : Including areas such as solidifying program objectives, loyalty membership acquisition practices, monitoring performance of key customer cohorts, enhancing app and site loyalty features, developing the loyalty campaign calendar, and working with neighboring teams to execute against planned initiatives.Drive Program Growth : Implement strategies to grow loyalty enrollment while maintaining engagement across all cohorts.Campaign Planning : Own loyalty marketing calendar in partnership with brand and digital marketing for all loyalty campaigns.Feature Testing : Develop a roadmap of robust A/B testing of loyalty benefits, rewards & campaigns to continuously optimize the SKIMS loyalty offering. Brief cross-department leads, deploy and analyze results to share broadly across the company.Reporting : Track performance against key loyalty KPIs, understanding when to pivot or optimize based on results to targets.Key cross-functional partners include brand marketing, graphic design, data and insights, ecommerce, site merchandising, and performance marketing.Qualifications:
6 or more years with direct experience in CRM / Lifecycle Marketing / Loyalty Programs in-house or agencyDemonstrated experience managing complex multi-channel lifecycle marketing programs for large-scale databases (3M+)Ability to extract performance learnings for analytics and dashboards to guide marketing and loyalty program strategiesStrong technical acumen, able to troubleshoot integration logic, trigger workflows, tagging / reporting issues, and work directly with developers on relevant projectsExperience building complex A/B testing roadmaps across all aspects of SKIMS loyalty program (segmentation, creative, offer constructs, personalization, etc.)Experience working with both web and app channels preferredComfortable working autonomously to drive initiatives with cross-departmental leadsCustomer-obsessed, ability to consider “big picture” objectives to improve experience for SKIMS customersBasic proficiency with data analysis and preparation via SQL preferredBenefits and Culture
100% Company Paid Healthcare (medical, dental, vision)Kind Body Fertility Benefits401(k) savings plan with up to 4% matchUnlimited PTOFull Access to LinkedIn learningEmployee DiscountsPerks (HQ Location)
Free weekly catered lunch at HQ – M/W/ThDog-Friendly officeFree Swag GiveawaysAnnual Holiday PartyAnnual Summer PartyInvitations to pop-ups and other company eventsComplimentary daily office snacks and beveragesSKIMS is committed to continuously creating an inclusive environment for all employees and candidates, reflective of the rich diversity of the communities we serve. Equitable workplaces foster innovation and excellence, and in our commitment to culture of belonging qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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We are looking for a Manager / Director to own the management and growth of the SKIMS loyalty program. While this role is part of our Data, Insights, and Loyalty team, you will partner with cross-functional stakeholders to drive growth of loyalty-based efforts on behalf of the company.Primary Responsibilities:
Own and develop SKIMS loyalty program : Including areas such as solidifying program objectives, loyalty membership acquisition practices, monitoring performance of key customer cohorts, enhancing app and site loyalty features, developing the loyalty campaign calendar, and working with neighboring teams to execute against planned initiatives.Drive Program Growth : Implement strategies to grow loyalty enrollment while maintaining engagement across all cohorts.Campaign Planning : Own loyalty marketing calendar in partnership with brand and digital marketing for all loyalty campaigns.Feature Testing : Develop a roadmap of robust A/B testing of loyalty benefits, rewards & campaigns to continuously optimize the SKIMS loyalty offering. Brief cross-department leads, deploy and analyze results to share broadly across the company.Reporting : Track performance against key loyalty KPIs, understanding when to pivot or optimize based on results to targets.Key cross-functional partners include brand marketing, graphic design, data and insights, ecommerce, site merchandising, and performance marketing.Qualifications:
6 or more years with direct experience in CRM / Lifecycle Marketing / Loyalty Programs in-house or agencyDemonstrated experience managing complex multi-channel lifecycle marketing programs for large-scale databases (3M+)Ability to extract performance learnings for analytics and dashboards to guide marketing and loyalty program strategiesStrong technical acumen, able to troubleshoot integration logic, trigger workflows, tagging / reporting issues, and work directly with developers on relevant projectsExperience building complex A/B testing roadmaps across all aspects of SKIMS loyalty program (segmentation, creative, offer constructs, personalization, etc.)Experience working with both web and app channels preferredComfortable working autonomously to drive initiatives with cross-departmental leadsCustomer-obsessed, ability to consider “big picture” objectives to improve experience for SKIMS customersBasic proficiency with data analysis and preparation via SQL preferredBenefits and Culture
100% Company Paid Healthcare (medical, dental, vision)Kind Body Fertility Benefits401(k) savings plan with up to 4% matchUnlimited PTOFull Access to LinkedIn learningEmployee DiscountsPerks (HQ Location)
Free weekly catered lunch at HQ – M/W/ThDog-Friendly officeFree Swag GiveawaysAnnual Holiday PartyAnnual Summer PartyInvitations to pop-ups and other company eventsComplimentary daily office snacks and beveragesSKIMS is committed to continuously creating an inclusive environment for all employees and candidates, reflective of the rich diversity of the communities we serve. Equitable workplaces foster innovation and excellence, and in our commitment to culture of belonging qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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