Lead Analyst

As a Lead Analyst, you will play a pivotal role in shaping strategy and enhancing business outcomes for our clients. You'll leverage your expertise to drive optimizations across various media channels, audience targeting, and investment strategies, ensuring impactful and data-driven decisions.

Here's what you'll do:

• Insight Delivery: Provide actionable insights to clients and partners through regular, comprehensive reporting.
• Analytical Exploration: Utilize your analytical curiosity to uncover the reasons behind business outcomes and guide strategic decisions.
• Data Management: Oversee the collection, aggregation, and segmentation of data from diverse sources, including internal and partner datasets.
• Standards Adherence: Ensure adherence to data collection and taxonomy standards across paid, earned, and owned media, as well as third-party sources.
• Strategic Collaboration: Engage with strategic partners to develop and communicate recommendations based on data analysis.
• Client Support: Address client ad hoc requests, including data anomaly explanations, unique data pulls, and custom visualizations.
• Expert Communication: Serve as the go-to data and insights expert in regular meetings with clients and partners.
• High-Quality Delivery: Thrive in a dynamic environment, consistently delivering accurate, actionable insights and high-quality reports.

Here's what we're looking for:

• Experience: 3-5 years of relevant experience with a strong grasp of data technologies and concepts.
• Data Manipulation: Proficiency in SQL for data manipulation is a plus, with a solid understanding of relational data properties.
• Data Visualization: Experience with Tableau, Power BI, or similar tools to create compelling dashboards and visualizations.
• Tag Management: Familiarity with tag management platforms and Customer Data Platforms.
• Analytics Tools: Experience with Google Analytics or equivalent web analytics tools.
• Analytical Skills: Strong critical thinking, attention to detail, and the ability to distill complex data into actionable insights.
• Communication: Excellent communication skills, with the ability to present complex mathematical concepts in an accessible manner.
• Client Engagement: Skill in delivering professional client presentations and managing client relationships effectively.
• Strategic Insights: Ability to derive and articulate strategic insights from large datasets with minimal supervision.
• Technical Proficiency: High proficiency in Microsoft Excel and PowerPoint.
• Segmentation Experience: Experience with consumer and business segmentation is advantageous.
• Media Platforms: Understanding of media platforms such as Campaign Manager, Adobe Analytics, LiveRamp, etc.
• Analytical Methodologies: Familiarity with core analytics methodologies (e.g., regression, cluster analysis, factor analysis, decision trees).
• Report Development: Experience creating reports and analyses from various data sources, including email, social media, CRM, paid search, SEO, direct mail, and demand data.

Plus these core competencies:

• Critical Thinking & Learning Agility: Analyze complex data to develop innovative solutions, adapting to industry trends and evolving methodologies.
• Problem Solving & Decision Quality: Generate actionable recommendations by solving problems with data-driven, high-quality decisions.
• Business Acumen: Leverage deep industry knowledge to align data insights with client business goals and market dynamics.
• Sales Orientation: Communicate insights persuasively to influence decision-makers and foster strong client relationships.
• Results Orientation: Deliver measurable improvements and exceed performance goals through focused, high-impact analysis.
• Communication Skills: Articulate complex data concepts clearly to diverse audiences, creating compelling presentations and reports.
• Leadership & Development: Lead and mentor team members, driving collaboration and fostering professional growth to achieve excellence.
• Accountability & Confidence: Own your work with confidence and reliability, building trust through integrity and high-quality deliverables.