Experience Champaign Urbana
Director of Brand and Marketing - Hybrid
Experience Champaign Urbana, Urbana, Illinois, us, 61803
Director of Brand and Marketing - Hybrid
Director of Brand and Marketing - HybridVice Pres External Rel & CommHybrid - Work ModelPosting Category:
(Sponsorship for Work authorization is not availablefor this position.)Reporting to the Assistant Vice President of Strategic Communications and Marketing, the Director of Brand and Marketing will lead brand and marketing strategy development and oversee the execution of the University of Illinois System's external and internal marketing, marketing communications, and brand development initiatives with a focus on stakeholder influence and reputation enhancement. The Director conducts marketing and branding related research, leads the evolution of and ensures adherence to brand standards, oversees strategic management of digital channels including web and social media as well as management of offline marketing materials ensuring brand alignment in visual, voice, tone, and style. Manages a team of professionals supporting this work and marketing communications work across System Offices.
As a seasoned communications and marketing strategist, the Director will provide creative oversight for all marketing and branding initiatives. This includes developing and implementing innovative campaigns that align with the University's strategic goals, ensuring brand consistency across all platforms, and fostering a culture of creativity and collaboration within the team. The Director will possess a deep understanding of the marketing landscape, emerging trends, and best practices to drive impactful results.
Additionally, the Director will:
Develop and execute comprehensive marketing plans to support the University's strategic priorities
Collaborate with internal and external stakeholders to develop and implement integrated marketing campaignsMeasure and analyze campaign performance to identify opportunities for improvement
Stay up-to-date on industry trends and best practices
The ideal candidate will possess a strong track record of success in developing and implementing creative marketing campaigns, as well as a deep understanding of the higher education landscape.
DUTIES AND RESPONSIBILITIES
Lead, mentor, and manage a high-performing team of marketing and creative professionals. Foster a culture of creativity, innovation, and collaboration.In partnership with the AVP, Strategic Communications and Marketing, develop and execute comprehensive marketing and communications strategies aligned with the University of Illinois System's strategic goals. Collaborate with key stakeholders to identify opportunities and challenges. Ensure brand consistency and messaging across all platforms and channels.Develop and execute integrated marketing campaigns that leverage traditional and digital channels. Create compelling content that resonates with target audiences. Optimize campaigns for maximum reach and impactServe as a strategic thought leader and provide expert guidance on brand and marketing initiatives across the System. Identify emerging trends and best practices in the higher education and marketing industries. Develop and implement innovative marketing campaigns that drive engagement and impact.Leverage data and insights to inform decision-making and measure campaign performance. Establish key performance indicators (KPIs) and track progress towards goals. Analyze campaign results to identify areas for improvement and optimization.Direct and be responsible for the development, design, and maintenance of marketing performance reporting. Leverage data visualization tools to create compelling and actionable reports. Communicate insights to key stakeholders in a clear and concise manner.Build and maintain strong relationships with marketing vendors and partners. Ensure that vendor performance aligns with the University's goals and objectives. Negotiate contracts and manage budgets effectively.Foster collaboration and knowledge sharing among marketing and communications professionals across the System. Identify opportunities for cross-functional collaboration and knowledge exchange. Develop and implement best practices for marketing and communications.Provide strategic leadership and creative oversight for all marketing and branding initiatives. Ensure that the University's brand identity is consistently reflected in all materials and communications.Collaborate with media relations, executive communications, and government relations teams to ensure a unified and cohesive approach.Evaluate and select marketing tools and technologies to optimize efficiency and effectiveness. Stay up-to-date on industry trends and emerging technologies.Serve on committees/teams as assigned. Represent the marketing and communications department at key meetings and events. Contribute to the development of the University's overall communications strategy.Perform other assigned duties appropriate for the position of Director.Lead, mentor, and manage a high-performing team of marketing and creative professionals. Foster a culture of creativity, innovation, and collaboration.In partnership with the AVP, Strategic Communications and Marketing, develop and execute comprehensive marketing and communications strategies aligned with the University of Illinois System's strategic goals. Collaborate with key stakeholders to identify opportunities and challenges. Ensure brand consistency and messaging across all platforms and channels.Develop and execute integrated marketing campaigns that leverage traditional and digital channels. Create compelling content that resonates with target audiences. Optimize campaigns for maximum reach and impactServe as a strategic thought leader and provide expert guidance on brand and marketing initiatives across the System. Identify emerging trends and best practices in the higher education and marketing industries. Develop and implement innovative marketing campaigns that drive engagement and impact.Leverage data and insights to inform decision-making and measure campaign performance. Establish key performance indicators (KPIs) and track progress towards goals. Analyze campaign results to identify areas for improvement and optimization.Direct and be responsible for the development, design, and maintenance of marketing performance reporting. Leverage data visualization tools to create compelling and actionable reports. Communicate insights to key stakeholders in a clear and concise manner.Build and maintain strong relationships with marketing vendors and partners. Ensure that vendor performance aligns with the University's goals and objectives. Negotiate contracts and manage budgets effectively.Foster collaboration and knowledge sharing among marketing and communications professionals across the System. Identify opportunities for cross-functional collaboration and knowledge exchange. Develop and implement best practices for marketing and communications.Provide strategic leadership and creative oversight for all marketing and branding initiatives. Ensure that the University's brand identity is consistently reflected in all materials and communications.Collaborate with media relations, executive communications, and government relations teams to ensure a unified and cohesive approach.Evaluate and select marketing tools and technologies to optimize efficiency and effectiveness. Stay up-to-date on industry trends and emerging technologies.Serve on committees/teams as assigned. Represent the marketing and communications department at key meetings and events. Contribute to the development of the University's overall communications strategy.Perform other assigned duties appropriate for the position of Director.Required:Bachelor's degree in marketing, advertising, PR or a related field.Preferred:Master's degree in a related field.
QUALIFICATIONSRequired:Bachelor's degree in marketing, advertising, PR or a related field.Preferred:Master's degree in a related field.
KNOWLEDGE AND EXPERIENCETen years of professional level marketing and communications experience
Proven ability to lead and manage a high-performing team of marketing and creative professionals.
Demonstrated ability to lead and manage complex projects
Demonstrated digital marketing experience across paid and owned
Experience working with and managing external agencies and freelance support
Ability to use independent and sound judgment in evaluating information and the ability to communicate effectively with personnel from University of Illinois departments, units, colleges, universities, and system offices.
Demonstrated ability to build strong, solution-oriented, collaborative relationships across the system.
Familiarity with creative, project management, and marketing tools
Strong computer skills specifically demonstrated experience with online tools, AI, Microsoft Office Suite (Word, Excel, Access, and Outlook) Adobe suite.
Excellent problem-solving skills that require the ability to identify problems, gather data, establish facts, and present valid
conclusions in response to problems.
Ability to establish measurable goals and objectives for themselves and others that contribute to organizational and departmental success.
Strong written and verbal communication skills.
Discretion and ability to maintain confidentiality are imperative.
Staff supervision and mentoring skills.APPOINTMENT INFORMATIONThis is a Full Time academic professional position. The expected start date is 10/28/2024. System Office jobs such as this one are not eligiblefor the Referral Program.Sponsorship for Work authorization is not availablefor this position.
APPLICATION PROCEDURES & DEADLINE INFORMATIONFor full consideration, please click
APPLY NOW
on this page to submit an application, references and cover letter through our job board by 6 pm on 10/7/2024.The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters
to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal, or by contacting the System Human Resource Services, Diversity, Equity and Inclusion at 217-333-2600, or by emailing ADAaccessibility@uillinois.edu .Requisition ID:
9000732Job Category:
Academic ProfessionalCampus Location:
Urbana#LI-BS1Looking for more University of Illinois positions?
We invite you to search for positions at each of the University of Illinois' Universities and the University of Illinois System Office. The University of Illinois Foundation is the official fundraising and private gift-receiving agency for the University of Illinois and also offers position in all locations. Click the links below to search for other University of Illinois positions.Employment Notices
- View Federal and State notices related to employment at the University of Illinois System. Offers of employment by the University of Illinois System may be subject to approval by the University’s Board of Trustees and are made contingent upon the candidate’s successful completion of any criminal background checks and other pre-employment assessments that may be required for the position being offered. Additional information regarding such pre-employment checks and assessments may be provided as applicable during the hiring process.The University of Illinois may conduct background checks on all job candidates upon acceptance of a contingent offer. Background checks will be performed in compliance with the Fair Credit Reporting Act. The University of Illinois System requires candidates selected for hire to disclose any documented finding of sexual misconduct or sexual harassment and to authorize inquiries to current and former employers regarding findings of sexual misconduct or sexual harassment. For more information, visit System Human Resource Services
website. As a qualifying federal contractor, the University of Illinois System uses E-Verify
to verify employmsent eligibility .
#J-18808-Ljbffr
Director of Brand and Marketing - HybridVice Pres External Rel & CommHybrid - Work ModelPosting Category:
(Sponsorship for Work authorization is not availablefor this position.)Reporting to the Assistant Vice President of Strategic Communications and Marketing, the Director of Brand and Marketing will lead brand and marketing strategy development and oversee the execution of the University of Illinois System's external and internal marketing, marketing communications, and brand development initiatives with a focus on stakeholder influence and reputation enhancement. The Director conducts marketing and branding related research, leads the evolution of and ensures adherence to brand standards, oversees strategic management of digital channels including web and social media as well as management of offline marketing materials ensuring brand alignment in visual, voice, tone, and style. Manages a team of professionals supporting this work and marketing communications work across System Offices.
As a seasoned communications and marketing strategist, the Director will provide creative oversight for all marketing and branding initiatives. This includes developing and implementing innovative campaigns that align with the University's strategic goals, ensuring brand consistency across all platforms, and fostering a culture of creativity and collaboration within the team. The Director will possess a deep understanding of the marketing landscape, emerging trends, and best practices to drive impactful results.
Additionally, the Director will:
Develop and execute comprehensive marketing plans to support the University's strategic priorities
Collaborate with internal and external stakeholders to develop and implement integrated marketing campaignsMeasure and analyze campaign performance to identify opportunities for improvement
Stay up-to-date on industry trends and best practices
The ideal candidate will possess a strong track record of success in developing and implementing creative marketing campaigns, as well as a deep understanding of the higher education landscape.
DUTIES AND RESPONSIBILITIES
Lead, mentor, and manage a high-performing team of marketing and creative professionals. Foster a culture of creativity, innovation, and collaboration.In partnership with the AVP, Strategic Communications and Marketing, develop and execute comprehensive marketing and communications strategies aligned with the University of Illinois System's strategic goals. Collaborate with key stakeholders to identify opportunities and challenges. Ensure brand consistency and messaging across all platforms and channels.Develop and execute integrated marketing campaigns that leverage traditional and digital channels. Create compelling content that resonates with target audiences. Optimize campaigns for maximum reach and impactServe as a strategic thought leader and provide expert guidance on brand and marketing initiatives across the System. Identify emerging trends and best practices in the higher education and marketing industries. Develop and implement innovative marketing campaigns that drive engagement and impact.Leverage data and insights to inform decision-making and measure campaign performance. Establish key performance indicators (KPIs) and track progress towards goals. Analyze campaign results to identify areas for improvement and optimization.Direct and be responsible for the development, design, and maintenance of marketing performance reporting. Leverage data visualization tools to create compelling and actionable reports. Communicate insights to key stakeholders in a clear and concise manner.Build and maintain strong relationships with marketing vendors and partners. Ensure that vendor performance aligns with the University's goals and objectives. Negotiate contracts and manage budgets effectively.Foster collaboration and knowledge sharing among marketing and communications professionals across the System. Identify opportunities for cross-functional collaboration and knowledge exchange. Develop and implement best practices for marketing and communications.Provide strategic leadership and creative oversight for all marketing and branding initiatives. Ensure that the University's brand identity is consistently reflected in all materials and communications.Collaborate with media relations, executive communications, and government relations teams to ensure a unified and cohesive approach.Evaluate and select marketing tools and technologies to optimize efficiency and effectiveness. Stay up-to-date on industry trends and emerging technologies.Serve on committees/teams as assigned. Represent the marketing and communications department at key meetings and events. Contribute to the development of the University's overall communications strategy.Perform other assigned duties appropriate for the position of Director.Lead, mentor, and manage a high-performing team of marketing and creative professionals. Foster a culture of creativity, innovation, and collaboration.In partnership with the AVP, Strategic Communications and Marketing, develop and execute comprehensive marketing and communications strategies aligned with the University of Illinois System's strategic goals. Collaborate with key stakeholders to identify opportunities and challenges. Ensure brand consistency and messaging across all platforms and channels.Develop and execute integrated marketing campaigns that leverage traditional and digital channels. Create compelling content that resonates with target audiences. Optimize campaigns for maximum reach and impactServe as a strategic thought leader and provide expert guidance on brand and marketing initiatives across the System. Identify emerging trends and best practices in the higher education and marketing industries. Develop and implement innovative marketing campaigns that drive engagement and impact.Leverage data and insights to inform decision-making and measure campaign performance. Establish key performance indicators (KPIs) and track progress towards goals. Analyze campaign results to identify areas for improvement and optimization.Direct and be responsible for the development, design, and maintenance of marketing performance reporting. Leverage data visualization tools to create compelling and actionable reports. Communicate insights to key stakeholders in a clear and concise manner.Build and maintain strong relationships with marketing vendors and partners. Ensure that vendor performance aligns with the University's goals and objectives. Negotiate contracts and manage budgets effectively.Foster collaboration and knowledge sharing among marketing and communications professionals across the System. Identify opportunities for cross-functional collaboration and knowledge exchange. Develop and implement best practices for marketing and communications.Provide strategic leadership and creative oversight for all marketing and branding initiatives. Ensure that the University's brand identity is consistently reflected in all materials and communications.Collaborate with media relations, executive communications, and government relations teams to ensure a unified and cohesive approach.Evaluate and select marketing tools and technologies to optimize efficiency and effectiveness. Stay up-to-date on industry trends and emerging technologies.Serve on committees/teams as assigned. Represent the marketing and communications department at key meetings and events. Contribute to the development of the University's overall communications strategy.Perform other assigned duties appropriate for the position of Director.Required:Bachelor's degree in marketing, advertising, PR or a related field.Preferred:Master's degree in a related field.
QUALIFICATIONSRequired:Bachelor's degree in marketing, advertising, PR or a related field.Preferred:Master's degree in a related field.
KNOWLEDGE AND EXPERIENCETen years of professional level marketing and communications experience
Proven ability to lead and manage a high-performing team of marketing and creative professionals.
Demonstrated ability to lead and manage complex projects
Demonstrated digital marketing experience across paid and owned
Experience working with and managing external agencies and freelance support
Ability to use independent and sound judgment in evaluating information and the ability to communicate effectively with personnel from University of Illinois departments, units, colleges, universities, and system offices.
Demonstrated ability to build strong, solution-oriented, collaborative relationships across the system.
Familiarity with creative, project management, and marketing tools
Strong computer skills specifically demonstrated experience with online tools, AI, Microsoft Office Suite (Word, Excel, Access, and Outlook) Adobe suite.
Excellent problem-solving skills that require the ability to identify problems, gather data, establish facts, and present valid
conclusions in response to problems.
Ability to establish measurable goals and objectives for themselves and others that contribute to organizational and departmental success.
Strong written and verbal communication skills.
Discretion and ability to maintain confidentiality are imperative.
Staff supervision and mentoring skills.APPOINTMENT INFORMATIONThis is a Full Time academic professional position. The expected start date is 10/28/2024. System Office jobs such as this one are not eligiblefor the Referral Program.Sponsorship for Work authorization is not availablefor this position.
APPLICATION PROCEDURES & DEADLINE INFORMATIONFor full consideration, please click
APPLY NOW
on this page to submit an application, references and cover letter through our job board by 6 pm on 10/7/2024.The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters
to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal, or by contacting the System Human Resource Services, Diversity, Equity and Inclusion at 217-333-2600, or by emailing ADAaccessibility@uillinois.edu .Requisition ID:
9000732Job Category:
Academic ProfessionalCampus Location:
Urbana#LI-BS1Looking for more University of Illinois positions?
We invite you to search for positions at each of the University of Illinois' Universities and the University of Illinois System Office. The University of Illinois Foundation is the official fundraising and private gift-receiving agency for the University of Illinois and also offers position in all locations. Click the links below to search for other University of Illinois positions.Employment Notices
- View Federal and State notices related to employment at the University of Illinois System. Offers of employment by the University of Illinois System may be subject to approval by the University’s Board of Trustees and are made contingent upon the candidate’s successful completion of any criminal background checks and other pre-employment assessments that may be required for the position being offered. Additional information regarding such pre-employment checks and assessments may be provided as applicable during the hiring process.The University of Illinois may conduct background checks on all job candidates upon acceptance of a contingent offer. Background checks will be performed in compliance with the Fair Credit Reporting Act. The University of Illinois System requires candidates selected for hire to disclose any documented finding of sexual misconduct or sexual harassment and to authorize inquiries to current and former employers regarding findings of sexual misconduct or sexual harassment. For more information, visit System Human Resource Services
website. As a qualifying federal contractor, the University of Illinois System uses E-Verify
to verify employmsent eligibility .
#J-18808-Ljbffr