Nike (New)
Digital Marketing Lead, Women's Flagship North America
Nike (New), Beaverton, Oregon, us, 97078
Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.
In Nike Digital Marketing, our role is to serve the athlete at the pace of culture in the places & spaces that matter most to them. This team is uniquely designed to connect the emotion of the Nike Brand, product, and experiences to athletes in new and powerful ways. The NA Digital Marketing offense delivers disruptive digital strategies to maximize brand concepts in service of our greater vision of making athlete dreams real.WHO WE ARE LOOKING FORWe’re looking for a NA Digital Marketing Lead who will lead fresh & distinctive digital strategies and plans that expand Nike’s brand connection & influence across Women’s. This role will be a key player on our Flagship Experiences team and play a critical role in how we show up for the consumer within our most visible and highly trafficked platforms, Nike.com and Nike App. This position will be a key component to how we serve consumers across our most visible pages and define new and effective ways to bring brand stories to life, achieve business priorities, and explore new ways to engage, grow and retain members.The ideal candidate is deeply passionate about sport and has a strong vision for how Nike can cultivate innovation and inspiration, on-platform and off-platform. Deep digital marketing experience and calculated risk-taking is key to thriving in this role, as is a deep understanding of the consumer.WHAT YOU WILL WORK ONYou will develop consumer journeys aligned to seasonal strategies and goals. You will be responsible for end-to-end planning and programming of various content on Nike.com and Nike App, including developing creative briefs, defining the linking strategy, reviewing creative and providing feedback based on best practices and insights. In partnership with our production and authoring teams, you will work to ensure content is QA’d and scheduled to ensure launch dates are met with flawless execution.You will leverage data and analytics to optimize the consumer journey and drive engagement and retention.You will help inform the content creation process with in-season learnings to develop channel right creative assets and copy. You will be a positive influence, advocate, partner and collaborator across categories and functional partners of Nike.com and the Nike App.WHO YOU WILL WORK WITHAs part of North America Digital Marketing team your mission will be focused on delivering consumer centric experiences built around the needs of the athlete* & at the pace of sport. You will be a key contributor into a multi-pronged digital marketing strategy that crosses teams throughout the organization. You will work with key partners throughout the content briefing and publishing process including: Digital channels, digital brand, membership, business, operations, authoring, and analytics teams. You will directly report to the NA Digital Marketing Director, Flagship Experiences and work daily with the Flagship Experiences, Women’s Specialist.WHAT YOU WILL BRINGYou will bring a desire to be part of a fast-paced, high energy, skilled team of digital marketers who have a passion for sport and crafting meaningful connections between consumers and the Nike brand. You have a strong understanding of digital marketing/storytelling and sport culture.Bachelor’s degree or equivalent combination of relevant education, experience and training5+ years of experience driving Digital Marketing at a global, geo and/or city levelExpertise and knowledge of the culture, athlete mindset, and a genuine excitement and passion for your field of playStrong understanding of full funnel digital marketing strategies and how to collaborate with brand, creative, paid media, retail, social & commsStrong analytical skills and proven capability to use data to drive business & marketing decisionsEffective communicator, both written and verballyGreat interpersonal skills and teamwork mentality and ability to work well with many different specialistsExperience managing agencies and third-party vendorsA strong sense of personal accountability, a bias for action, and an ability to work autonomously
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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In Nike Digital Marketing, our role is to serve the athlete at the pace of culture in the places & spaces that matter most to them. This team is uniquely designed to connect the emotion of the Nike Brand, product, and experiences to athletes in new and powerful ways. The NA Digital Marketing offense delivers disruptive digital strategies to maximize brand concepts in service of our greater vision of making athlete dreams real.WHO WE ARE LOOKING FORWe’re looking for a NA Digital Marketing Lead who will lead fresh & distinctive digital strategies and plans that expand Nike’s brand connection & influence across Women’s. This role will be a key player on our Flagship Experiences team and play a critical role in how we show up for the consumer within our most visible and highly trafficked platforms, Nike.com and Nike App. This position will be a key component to how we serve consumers across our most visible pages and define new and effective ways to bring brand stories to life, achieve business priorities, and explore new ways to engage, grow and retain members.The ideal candidate is deeply passionate about sport and has a strong vision for how Nike can cultivate innovation and inspiration, on-platform and off-platform. Deep digital marketing experience and calculated risk-taking is key to thriving in this role, as is a deep understanding of the consumer.WHAT YOU WILL WORK ONYou will develop consumer journeys aligned to seasonal strategies and goals. You will be responsible for end-to-end planning and programming of various content on Nike.com and Nike App, including developing creative briefs, defining the linking strategy, reviewing creative and providing feedback based on best practices and insights. In partnership with our production and authoring teams, you will work to ensure content is QA’d and scheduled to ensure launch dates are met with flawless execution.You will leverage data and analytics to optimize the consumer journey and drive engagement and retention.You will help inform the content creation process with in-season learnings to develop channel right creative assets and copy. You will be a positive influence, advocate, partner and collaborator across categories and functional partners of Nike.com and the Nike App.WHO YOU WILL WORK WITHAs part of North America Digital Marketing team your mission will be focused on delivering consumer centric experiences built around the needs of the athlete* & at the pace of sport. You will be a key contributor into a multi-pronged digital marketing strategy that crosses teams throughout the organization. You will work with key partners throughout the content briefing and publishing process including: Digital channels, digital brand, membership, business, operations, authoring, and analytics teams. You will directly report to the NA Digital Marketing Director, Flagship Experiences and work daily with the Flagship Experiences, Women’s Specialist.WHAT YOU WILL BRINGYou will bring a desire to be part of a fast-paced, high energy, skilled team of digital marketers who have a passion for sport and crafting meaningful connections between consumers and the Nike brand. You have a strong understanding of digital marketing/storytelling and sport culture.Bachelor’s degree or equivalent combination of relevant education, experience and training5+ years of experience driving Digital Marketing at a global, geo and/or city levelExpertise and knowledge of the culture, athlete mindset, and a genuine excitement and passion for your field of playStrong understanding of full funnel digital marketing strategies and how to collaborate with brand, creative, paid media, retail, social & commsStrong analytical skills and proven capability to use data to drive business & marketing decisionsEffective communicator, both written and verballyGreat interpersonal skills and teamwork mentality and ability to work well with many different specialistsExperience managing agencies and third-party vendorsA strong sense of personal accountability, a bias for action, and an ability to work autonomously
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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