Brother USA
Manager, Public Relations & Ambassador Marketing
Brother USA, Bridgewater, Massachusetts, us, 02324
Let's Grow Together
Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.
The
Manager, Public Relations & Ambassador Marketing
oversees the Public Relations and Ambassador Marketing functions, including their execution across various brand channels such as social, paid, and others for Brother and its subsidiaries. The role manages communication activities, demonstrates strategic thinking, leadership, and creative storytelling in their management approach. In addition, this role oversees development, implementation, and reporting of strategic and tactical B2C and B2B Public Relations and Ambassador related programs. Efficient and effective management of their associated budgets are essential to the function.
The Manager drives planning efforts with alignment from key stakeholders in business and marketing/media to implement and measure programs. Lastly, the role partners with teams and agencies to achieve business objectives and strategic initiatives for Brother and all its business units and subsidiaries.
WHAT YOU’LL DO
Public Relations (PR) Management
Create and manage the overall strategy and implementation of PR initiatives, with approval from CXC leadership for Brother and their Business Units
Develop and execute PR strategies on behalf of Brother that enhance its Business Units and company visibility across the PR landscape
Build and maintain media outlet relationships across the printed, digital, and social landscapes
Craft and distribute press releases, arrange interviews, and media train internal teams
Act as internal point person for PR, working with CXC and business units to align on strategies, tactics, and the measurement thereof
Plan and organize press conferences, media briefings, public events, and private events on behalf of Brother. Ensure events align with Brother’s image and branding
Anticipate potential PR issues, develop proactive strategies to manage them
Respond to negative press and comments across PR landscape swiftly to maintain brand reputation
Oversee creation of PR content and its syndication/inclusions including press releases, speeches, public statements and more. Ensure content is consistent with brand voice and messaging
Maintain a strong understanding of media relations and industry dynamics across all PR landscapes and outlets
Provide key insights to CXC teams to evolve campaign relevancy and PR program success
Market to both the B2C and channel audiences in press, and identify the right approaches when communicating to B2B and B2C audiences
Maintain PR placement tracking across all media, digital and social engagements
Collaborate with the social media teams to ensure brand consistency across platforms with regards to PR related content and its execution
Foster engagement and collaboration across CXC and other teams with regards to PR execution and strategy
Manage the cadence of touch-base calls with PR and Ambassador agencies to ensure all deadlines are met, materials are created and approved, and calendars are current
Work collaboratively with PR agencies to create and approve press materials, including press releases, interview preparation documents, and presentation materials for senior management
Ambassador Campaign Implementation and Management
Plan, develop, and implement Ambassador related media campaigns for all product categories
Collaborate with all internal channels to drive Ambassador related content creation and implementation into brand media/marketing channels including SEO impact
Identify and share trends and insights on Ambassador marketing and optimize spend and performance based on the insights and historical performance
Develop and manage workflow and process of Ambassador-centric content from creation to implementation with internal teams using Workfront and other project tracking platforms
Brainstorm new and creative growth strategies with product and marketing cross-functional teams with regards to Ambassador execution that align to BU and Product roadmaps
Provide thought leadership on Ambassador marketing and media best practices and use cases
Collaborate with internal teams, agencies, and other vendor partners to create best in class influencer creative and the implementation thereof to drive engagement and relevant KPIs to measure success
Track content performance by Ambassador and report on impact and lift
Evaluate emerging platforms and technologies for Ambassador content driven marketing and provide thought leadership and perspective for adoption where appropriate
Reporting & Analytics
Deliver monthly reports detailing performance against key engagement and retention metrics
Utilize social Ambassador tools to define campaign metrics, reporting on KPIs to all brand stakeholders
Measure and report performance of all Ambassador marketing campaigns and assess against goals (ROI and KPIs)
Measure and report performance of all PR efforts and their impacts
Deliver post initiative PR analysis reporting on key ten pole moments
Monitor and report on the effectiveness of PR campaigns and strategies. Use insights to make data-driven decisions and improve future PR efforts and share learnings across the organization
ABOUT OUR IDEAL CANDIDATE
Education
Bachelor's Degree (or equivalent experience) in Business, Marketing, Journalism, Communications, PR, or related field- Required
Master’s Degree in Business, Marketing, Journalism, Communications, PR, or related field- Preferred
Experience
Minimum 7 years of experience in a combination of relevant experience spanning the following areas:
Experience managing public relations, Ambassador marketing, and social media strategy/implementation in a corporate or agency organization
Experience managing a budget and a diverse product portfolio
Software/Technical Skills
Strong knowledge of traditional PC and Apple business and creative software suites
Knowledge of Media Tracking Platforms like: Cision, Hubspot or Meltwater Intermediate –
Preferred
Other Skills, Knowledge, & Abilities
Strong knowledge of public relations and influencer marketing best practices, strategies, and tactics
Strong knowledge of social media channels, including but not limited to: Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
Strong communication skills (verbal, written, interpersonal)
Collaboration skills, with the ability to work in a wide variety of stakeholders to achieve organizational goals
Attention to detail and follow-up ability
Knowledge of Digital PR Tools Prowly, Muck Rack, Prezly or Critical Mention Preferred
Knowledge of the office equipment B2C / B2B markets
ADDITIONAL DETAILS FOR THIS ROLE
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.
The salary (or hiring) range for this position is $101,000 - $130,000 per year.
Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data.
This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives.
Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off.
WHAT WE OFFER OUR EMPLOYEES
At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:
Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication
Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
Professional Development: We're committed to helping you grow in your career with opportunities for training and development
Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance
Employee Engagement: Join a team that values your contributions and celebrates success together
#J-18808-Ljbffr
Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.
The
Manager, Public Relations & Ambassador Marketing
oversees the Public Relations and Ambassador Marketing functions, including their execution across various brand channels such as social, paid, and others for Brother and its subsidiaries. The role manages communication activities, demonstrates strategic thinking, leadership, and creative storytelling in their management approach. In addition, this role oversees development, implementation, and reporting of strategic and tactical B2C and B2B Public Relations and Ambassador related programs. Efficient and effective management of their associated budgets are essential to the function.
The Manager drives planning efforts with alignment from key stakeholders in business and marketing/media to implement and measure programs. Lastly, the role partners with teams and agencies to achieve business objectives and strategic initiatives for Brother and all its business units and subsidiaries.
WHAT YOU’LL DO
Public Relations (PR) Management
Create and manage the overall strategy and implementation of PR initiatives, with approval from CXC leadership for Brother and their Business Units
Develop and execute PR strategies on behalf of Brother that enhance its Business Units and company visibility across the PR landscape
Build and maintain media outlet relationships across the printed, digital, and social landscapes
Craft and distribute press releases, arrange interviews, and media train internal teams
Act as internal point person for PR, working with CXC and business units to align on strategies, tactics, and the measurement thereof
Plan and organize press conferences, media briefings, public events, and private events on behalf of Brother. Ensure events align with Brother’s image and branding
Anticipate potential PR issues, develop proactive strategies to manage them
Respond to negative press and comments across PR landscape swiftly to maintain brand reputation
Oversee creation of PR content and its syndication/inclusions including press releases, speeches, public statements and more. Ensure content is consistent with brand voice and messaging
Maintain a strong understanding of media relations and industry dynamics across all PR landscapes and outlets
Provide key insights to CXC teams to evolve campaign relevancy and PR program success
Market to both the B2C and channel audiences in press, and identify the right approaches when communicating to B2B and B2C audiences
Maintain PR placement tracking across all media, digital and social engagements
Collaborate with the social media teams to ensure brand consistency across platforms with regards to PR related content and its execution
Foster engagement and collaboration across CXC and other teams with regards to PR execution and strategy
Manage the cadence of touch-base calls with PR and Ambassador agencies to ensure all deadlines are met, materials are created and approved, and calendars are current
Work collaboratively with PR agencies to create and approve press materials, including press releases, interview preparation documents, and presentation materials for senior management
Ambassador Campaign Implementation and Management
Plan, develop, and implement Ambassador related media campaigns for all product categories
Collaborate with all internal channels to drive Ambassador related content creation and implementation into brand media/marketing channels including SEO impact
Identify and share trends and insights on Ambassador marketing and optimize spend and performance based on the insights and historical performance
Develop and manage workflow and process of Ambassador-centric content from creation to implementation with internal teams using Workfront and other project tracking platforms
Brainstorm new and creative growth strategies with product and marketing cross-functional teams with regards to Ambassador execution that align to BU and Product roadmaps
Provide thought leadership on Ambassador marketing and media best practices and use cases
Collaborate with internal teams, agencies, and other vendor partners to create best in class influencer creative and the implementation thereof to drive engagement and relevant KPIs to measure success
Track content performance by Ambassador and report on impact and lift
Evaluate emerging platforms and technologies for Ambassador content driven marketing and provide thought leadership and perspective for adoption where appropriate
Reporting & Analytics
Deliver monthly reports detailing performance against key engagement and retention metrics
Utilize social Ambassador tools to define campaign metrics, reporting on KPIs to all brand stakeholders
Measure and report performance of all Ambassador marketing campaigns and assess against goals (ROI and KPIs)
Measure and report performance of all PR efforts and their impacts
Deliver post initiative PR analysis reporting on key ten pole moments
Monitor and report on the effectiveness of PR campaigns and strategies. Use insights to make data-driven decisions and improve future PR efforts and share learnings across the organization
ABOUT OUR IDEAL CANDIDATE
Education
Bachelor's Degree (or equivalent experience) in Business, Marketing, Journalism, Communications, PR, or related field- Required
Master’s Degree in Business, Marketing, Journalism, Communications, PR, or related field- Preferred
Experience
Minimum 7 years of experience in a combination of relevant experience spanning the following areas:
Experience managing public relations, Ambassador marketing, and social media strategy/implementation in a corporate or agency organization
Experience managing a budget and a diverse product portfolio
Software/Technical Skills
Strong knowledge of traditional PC and Apple business and creative software suites
Knowledge of Media Tracking Platforms like: Cision, Hubspot or Meltwater Intermediate –
Preferred
Other Skills, Knowledge, & Abilities
Strong knowledge of public relations and influencer marketing best practices, strategies, and tactics
Strong knowledge of social media channels, including but not limited to: Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
Strong communication skills (verbal, written, interpersonal)
Collaboration skills, with the ability to work in a wide variety of stakeholders to achieve organizational goals
Attention to detail and follow-up ability
Knowledge of Digital PR Tools Prowly, Muck Rack, Prezly or Critical Mention Preferred
Knowledge of the office equipment B2C / B2B markets
ADDITIONAL DETAILS FOR THIS ROLE
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.
The salary (or hiring) range for this position is $101,000 - $130,000 per year.
Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data.
This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives.
Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off.
WHAT WE OFFER OUR EMPLOYEES
At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:
Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication
Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
Professional Development: We're committed to helping you grow in your career with opportunities for training and development
Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance
Employee Engagement: Join a team that values your contributions and celebrates success together
#J-18808-Ljbffr