Omnicom Media Group US
Director, Activation
Omnicom Media Group US, New York, NY
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
Position Overview
This role is a part of OMGs Outcomes division which is a highly specialized group of performance marketers focused on delivering on tight outcome driven KPIs for clients. As Director of Activation, this role will directly oversee a group of hands-on-keyboard specialists. Having strong activation knowledge of the best performing tactics and training staff in buying consoles is a must. This role will also frequently meet with client teams and clients to present outcomes and manage performance expectations to optimize campaigns.
Reports to: Managing Director of Outcomes, US
Responsibilities:
Experience
About the Activation Center of Excellence
The Activation Center of Excellence is responsible for the overall practice excellence and product evolution across the OMG network. This centralized team of specialists ensures teams are operating at the highest of standards, maintaining certifications & employing best practices. Our goal is to remain competitive in market evolving practice areas to ensure vision and solutions keeps us ahead of the competition. We solve client business challenges through developing deep specializations, ensuring an analytically driven approach and leveraging our scale to deliver unique solutions.
#LI-JS2
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$130,000-$150,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Position Overview
This role is a part of OMGs Outcomes division which is a highly specialized group of performance marketers focused on delivering on tight outcome driven KPIs for clients. As Director of Activation, this role will directly oversee a group of hands-on-keyboard specialists. Having strong activation knowledge of the best performing tactics and training staff in buying consoles is a must. This role will also frequently meet with client teams and clients to present outcomes and manage performance expectations to optimize campaigns.
Reports to: Managing Director of Outcomes, US
Responsibilities:
- Lead an agency specific team of Outcomes investment specialists and oversee performance on campaigns
- Liaison in between client teams, internal and external partners to deliver on outcomes for clients
- Managing team of hands on keyboard activation specialists to deliver campaigns and reporting
- Develop campaign recap materials with client services team to upsell opportunities
- Produce forecasts for prospective campaigns
- Optimize campaign tactics to deliver on client KPIs including deep data mining to uncover opportunities
Experience
- 7+ years in performance marketing with client management experience
- 1+ years managing a team
- Operational excellence activating social and programmatic media based on strict outcome goals
- Comfortable produce and presenting reports to CBLs and clients
- Strong written and verbal communication skills
- DSP, SSP experience across key platforms
About the Activation Center of Excellence
The Activation Center of Excellence is responsible for the overall practice excellence and product evolution across the OMG network. This centralized team of specialists ensures teams are operating at the highest of standards, maintaining certifications & employing best practices. Our goal is to remain competitive in market evolving practice areas to ensure vision and solutions keeps us ahead of the competition. We solve client business challenges through developing deep specializations, ensuring an analytically driven approach and leveraging our scale to deliver unique solutions.
#LI-JS2
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$130,000-$150,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice