Paid Social Specialist

Join JUICE as a paid social specialist to work with a variety of fun brands and tech startups! You'll be responsible for building strategy, building ads, and the performance of various Meta and TikTok ad accounts while sharing your insights and recommendations with your colleagues. You'll work closely with a client success manager to agree on a plan that drives performance for your clients, helping them grow and thrive. You'll need to be an exceptional communicator that can work remotely to collaborate and achieve goals.

About us:

JUICE is a digital growth & marketing agency founded by two entrepreneurs with successful previous exits. Our strict focus on maximizing ROI has helped our clients see enormous revenue-driving success across user acquisition, eCommerce, and lead generation campaigns. JUICE is an Inc. 5000 award-winning industry leader in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. JUICE focuses on building scalable, efficient campaigns that drive results.

What you'll do:

• Strategize, execute, manage, and optimize a portfolio of paid social ad accounts.
• Develop marketing strategies relating to paid social, creating clear plans to achieve client business goals and proactively identify new opportunities/solutions that align with a client's goals.
• Possesses comprehensive expertise in paid social strategy, including an understanding of full-funnel dynamics, platform selection based on specific objectives, attribution methods, measurement techniques, conversion tracking, creative execution, and more.
• Communicate strategy, performance, and campaign recommendations externally and internally. Brings prior experience in client communication, adept in engaging with clients through email or phone, and has participated in presentations.
• Display a strong understanding of performance digital marketing metrics for clients with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and internal stakeholders.
• Collaborate with team members to design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
• Operates as an experienced versatile team member, providing support in both strategy and execution, with a keen awareness of when to take ownership of a task and when to delegate effectively. Mentors junior team members via training and delegation.
• Takes proactive steps to stay informed about industry developments. Have the ability to self-conduct, gather, and analyze market research to determine social media opportunities and competitiveness.
• Be an exemplary model of JUICE values!

What you'll need to succeed:

• 3+ years of paid social (Meta/TikTok is a plus) advertising experience, building high-converting ad copy and campaign strategies to drive quantifiable results.
• 3+ years of agency experience preferred
• Strong understanding of advertising and marketing principles, particularly for online audiences.
• Expertise in conceiving, testing, and optimizing ad copy.
• Strong written and verbal communication skills.
• Proven ability to be proactive.
• Ability to think critically.
• A passion for growing businesses.

What you'll find here:

• Competitive salary based on experience level.
• Awesome, energetic work environment.
• Annual offsite.
• Lunch & Learns.
• Matching 401k plan.
• Health benefits.
• Unlimited PTO
• Fully Remote Work.

Department Marketing Locations New York City, Miami, Remote Remote status Fully Remote Employment type Full-time Seniority Level Mid-Senior Level