Grey
Senior Engagement Strategist
Grey, New York, NY
At GREY, we create Famously Effective ideas - creativity that delivers business results - for the world's most influential brands. Our core values - creativity, unity, empathy, and service - power the work we do in each of our 40+ studios across six continents.
In 2023, we were named a Top 100 Most Loved Workplace and our agency network, Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity
POSITION OVERVIEW
We are looking to add a Senior Engagement Strategist to our team who will be responsible for lead the multi-channel and communications planning on key accounts to help build brand experiences, connected across the user and customer journey. You will partner with senior team members to translate communication plans into actionable tactics. You will work in a continuous effort to develop a strategic skill set to uncover the most compelling opportunities in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting multiple clients and expected to manage multiple (at least three) work streams at a time.
KEY RESPONSIBILITIES
• Develop an immersive understanding of your brand's market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver engagement opportunities that will inspire creative teams and develop a meaning marketing impact for our clients.
• Able to refine strategist-written briefs and capable of writing their own engagement briefs with little intervention.
• Develop strategic deliverables that include but are not limited to content development across digital platforms, executing brand activations, omnichannel understanding, creative brief development, workshop involvement, and helping drive US and Global brand plans.
• Uncover key communication and platform opportunities, which change the audience experience, their brand perceptions and influence behavior to create a competitive advantage.
• Deeply understand and identify insights, partnering with Data Strategy, to lead with a point of view for team discussion.
• Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies.
• Provides thinking that is unique to the brand situation and writes with clarity and instruction.
• Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large.
• Constantly identify new technologies, trends and engagement opportunities to drive agency and client success.
WHAT YOU WILL NEED:
• Minimum of 3-6 years of experience in developing strategic initiatives, tactical plans, marketing ecosystems, social campaigns, ideally in a creative, media agency and/or small start-up, digital publisher
• Strong digital and social knowledge - content marketing experience a plus
• Possess a balance of business acumen with creative and technical knowledge
• Customer-first mindset with a strong focus on the technology-enabled user
• Established background in digital and omnichannel (web, social, email/CRM, banner)
• Comfortable defining strategies and executing plans against customer experience journeys
• Proactive, with excellent collaboration capabilities and an ability to identify opportunities across brands, campaigns, and markets.
• Adept at driving cross-functional teams while managing complex stakeholder relationships (agency + client)
• Ability to engage, influence, and inspire stakeholders (agency + client) to drive collaboration and alignment
• High degree of organization, individual initiative, and personal accountability
• Demonstrable experience driving growth and KPIs in domestic and global markets
• Excellent attention to detail, sharp analytical and problem-solving skills
• Creative and innovative thinker
• Proficiency in English, outstanding verbal and written communication skills
WHO YOU ARE:
• Creative: Putting together two things to create a third thing no one's ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change
The base salary for this position at the time of this posting may range from $100,000 to $120,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
#LIHybrid
At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone's difference is valued.
GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
In 2023, we were named a Top 100 Most Loved Workplace and our agency network, Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity
POSITION OVERVIEW
We are looking to add a Senior Engagement Strategist to our team who will be responsible for lead the multi-channel and communications planning on key accounts to help build brand experiences, connected across the user and customer journey. You will partner with senior team members to translate communication plans into actionable tactics. You will work in a continuous effort to develop a strategic skill set to uncover the most compelling opportunities in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting multiple clients and expected to manage multiple (at least three) work streams at a time.
KEY RESPONSIBILITIES
• Develop an immersive understanding of your brand's market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver engagement opportunities that will inspire creative teams and develop a meaning marketing impact for our clients.
• Able to refine strategist-written briefs and capable of writing their own engagement briefs with little intervention.
• Develop strategic deliverables that include but are not limited to content development across digital platforms, executing brand activations, omnichannel understanding, creative brief development, workshop involvement, and helping drive US and Global brand plans.
• Uncover key communication and platform opportunities, which change the audience experience, their brand perceptions and influence behavior to create a competitive advantage.
• Deeply understand and identify insights, partnering with Data Strategy, to lead with a point of view for team discussion.
• Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies.
• Provides thinking that is unique to the brand situation and writes with clarity and instruction.
• Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large.
• Constantly identify new technologies, trends and engagement opportunities to drive agency and client success.
WHAT YOU WILL NEED:
• Minimum of 3-6 years of experience in developing strategic initiatives, tactical plans, marketing ecosystems, social campaigns, ideally in a creative, media agency and/or small start-up, digital publisher
• Strong digital and social knowledge - content marketing experience a plus
• Possess a balance of business acumen with creative and technical knowledge
• Customer-first mindset with a strong focus on the technology-enabled user
• Established background in digital and omnichannel (web, social, email/CRM, banner)
• Comfortable defining strategies and executing plans against customer experience journeys
• Proactive, with excellent collaboration capabilities and an ability to identify opportunities across brands, campaigns, and markets.
• Adept at driving cross-functional teams while managing complex stakeholder relationships (agency + client)
• Ability to engage, influence, and inspire stakeholders (agency + client) to drive collaboration and alignment
• High degree of organization, individual initiative, and personal accountability
• Demonstrable experience driving growth and KPIs in domestic and global markets
• Excellent attention to detail, sharp analytical and problem-solving skills
• Creative and innovative thinker
• Proficiency in English, outstanding verbal and written communication skills
WHO YOU ARE:
• Creative: Putting together two things to create a third thing no one's ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change
The base salary for this position at the time of this posting may range from $100,000 to $120,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
#LIHybrid
At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone's difference is valued.
GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.