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Media Bridge Advertising

Programmatic and Paid Social Manager

Media Bridge Advertising, Minneapolis, MN


SALARY RANGE: $85,000-$100,000 DOQ

Programmatic and Paid Social Manager

We are seeking an experienced Programmatic and Paid Social Manager with 5-7 years of expertise in digital media to oversee paid social and programmatic efforts across display, video, and CTV, and key social platforms. This role is ideal for a strategic thinker who thrives on data-driven insights, creative testing, and delivering performance-driven results across channels.

Our team is collaborative, inclusive, and results-oriented. We believe in doing the right thing, valuing each team member's individuality, and fostering a professional yet engaging environment. We look for people who are passionate, adaptable, and ready to grow with us and our clients.

WHAT YOU'LL BE DOING AS A PROGRAMMATIC AND PAID SOCIAL MANAGER
  • Build, plan, and execute digital campaigns across paid social and programmatic channels (display, CTV, streaming audio, etc.) to meet key objectives, including ROAS, CPA, and new customer acquisition goals.
  • Analyze data and provide insights to inform campaign strategy and optimization.
  • Drive continuous improvement of channels through testing, experimentation, and optimization to enhance key performance indicators such as reach, CTR, CVR, and CPA.
  • Manage campaign budgets, making in-flight adjustments as necessary to optimize results.
  • Own and report on channel metrics, providing data-driven insights to inform strategy, budget allocation, and overall performance.
  • Collaborate with internal teams and external partners to align digital media initiatives with broader marketing goals.
  • Lead the integration of new channels and formats to expand our digital reach and explore innovative approaches to customer acquisition.
  • Stay up-to-date on industry trends and best practices in digital advertising, including changes in ad platforms and technology as well as rules and regulations.

IDEAL BACKGROUND
  • 5-7 years of agency-side experience in programmatic and paid social advertising, with demonstrated success in direct hands-on management of campaigns across multiple platforms like The Trade Desk, PulsePoint, Meta, Tik Tok, and YouTube.
  • Proven track record of achieving campaign performance goals, managing budgets, and adapting strategies to optimize results.
  • Strong analytical and data interpretation skills, with the ability to translate insights into strategic decisions.
  • Experience working across paid social, programmatic, and emerging channels like CTV, and driving performance in fast-paced environments.
  • Effective collaboration and communication skills, with experience working alongside strategy, analytics, and account teams to enhance campaign effectiveness.

Are you excited about the role but only meet some of the requirements? We encourage you to apply anyway! At Media Bridge, we recognize that there is no such thing as a perfect candidate. This is a place where everyone can grow, and studies have shown that women and people of color are less likely to apply for a job if they don't meet every qualification. We are dedicated to building a diverse and inclusive workplace.

ANTICIPATED SCHEDULE

We anticipate that this person will be most effective onsite at our office in the North Loop area of Minneapolis Monday-Thursday due to the work style of the existing team. The person in this role will routinely work remotely most Fridays, and we will consider an additional routine remote day during the week after initial training is complete. That being said, we do understand that some days are more productive remotely, and we offer additional remote flexibility as needed. Note that parking is paid for by Media Bridge when employees are required to work onsite.

ABOUT MEDIA BRIDGE

Media Bridge is a multi-year winner of the Inc. 5000 list of fastest-growing privately held companies in America and we credit our success to our philosophy of Media the Way It Should Be®. This means we are a team that is growing and winning personally and professionally. We are living our best lives while continuously improving team health scores and the satisfaction of our clients and partners. The entire company embraces the mindset that the best marketing strategy is: to care.

Founded in 2010, Minneapolis-based Media Bridge has a diverse client roster that includes Inspire Medical Systems Inc., It's Just Lunch, Minnesota Twins, Renters Warehouse, Allina, SPIRE Credit Union, Louisiana-Pacific Corporation, Gutter Helmet, Morrie's Automotive, Secondhand Hounds and numerous others. We're a tight team of smart, competitive, hard-working, fun, and entrepreneurial marketing pros who live and breathe our core values: Lead with Heart, Do The Right Thing, No Excuses-Just Results and Raise The Bar.

READY TO JOIN OUR TEAM?

Please complete our brief, mobile-friendly application. You will receive an email confirmation when your application is successfully received. Initial interviews will be performed by phone or zoom and finalists will be invited onsite to see our space and meet our team.

EEO STATEMENT

Media Bridge will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership, or activity in a local human rights commission, or status regarding public assistance. We will take affirmative steps to ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.

Media Bridge may conduct annual job-related background checks on current employees in certain positions,
unless prohibited by law. Continued employment is dependent upon consent to and the results of the
background checks.