TEGNA Inc
Senior Producer (Streaming)
TEGNA Inc, Atlanta, GA
11Alive, TEGNA's NBC station in Atlanta, is looking for a motivated, experienced journalist who will lead the evolution of our streaming news platforms. Our senior producer of streaming will help expand our innovative OTT experience (11Alive+) to bring must-see news and weather content into our viewers' homes. The person in this newly created role will collaborate across station departments to identify what our audience wants to watch and solidify a workflow for successful execution of the strategy.
The ideal candidate will have experience curating news, weather and entertainment content on streaming platforms, with an ability to produce, write and edit and a keen eye for detail. We are seeking a person with a knack for creativity and identifying opportunities to "produce up" daily news content, including extended interviews, weather and sports content, and news conferences.
We believe our newsroom culture sets 11Alive apart because of our news managers' strong commitment to our employees' professional growth, training, regular feedback, and mentoring. If you're a great teammate who seeks a collaborative, inclusive newsroom culture, we want to hear from you!
This exempt role will report to the Director of Digital Content.
Responsibilities:
• Program our 24/7 OTT stream (11Alive+) with newscasts, breaking news and weather, extended interviews, original content as well as archival material with overall goal to increase minutes watched and create loyal users
• Manage WXIA's live-streaming strategies and execution through vMix and additional digital video tools
• Curate and organize WXIA's OTT platform (11Alive+) and YouTube (1.7M+ subscribers) to create the most compelling viewer experience
• Work with news and digital departments to optimize existing content
• Monitor metrics and make content decisions with goal of increasing time spent on platforms
• Collaborate with managers, reporters, producers and photojournalists across the newsroom to identify news events and interviews ideal for live streaming and on-demand video
• Utilize available video and platform optimization tools (such as TubeBuddy) to improve digital video content performance through such attributes as thumbnails, tags, playlists and more.
• Serve as OTT advocate throughout station to help foster an environment that champions original, digital-first content production
• Create original streaming content aligning with overall content strategy of news department
• Other duties, as assigned by news management
Requirements:
• Bachelor's degree with at least 3 to 5 years of experience in streaming or live programming
• History of driving content creation with measurable track record of success
• Strong communication skills, verbal, written and visuals; ability to effectively and succinctly communicate to all levels and departments
• Highly organized with the ability to manage multiple priorities to successfully meet established timelines.
• Experience using analytics to shape strategy
• Working knowledge of Vmix or similar streaming software, strongly preferred
• Experience with Edius or similar non-linear editing software, strongly preferred
• Strong graphic productions skills, preferred
• Ability to work within deadlines
• Understanding and interest in digital/video metrics and analytics
• Knowledge of video and audio copyrights
• Solid news judgment and ethics that emphasizes accurate, fair and unique local content
• Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
• Ability to craft compelling headlines and descriptions
• Passion and vision for emerging media
• Willingness to work odd hours, weekends and/or holidays
• Knowledge of trends in OTT
• Experience in marketing, a plus
• Identify and correct potential problems before they are published/streamed
• Can work independently and cooperatively as part of various teams.
• Must be a self-starter/self-motivated with a desire and ability to quickly learn new skills and technologies.
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment.
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA's Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [redacted]
Privacy Notice for California Residents
The ideal candidate will have experience curating news, weather and entertainment content on streaming platforms, with an ability to produce, write and edit and a keen eye for detail. We are seeking a person with a knack for creativity and identifying opportunities to "produce up" daily news content, including extended interviews, weather and sports content, and news conferences.
We believe our newsroom culture sets 11Alive apart because of our news managers' strong commitment to our employees' professional growth, training, regular feedback, and mentoring. If you're a great teammate who seeks a collaborative, inclusive newsroom culture, we want to hear from you!
This exempt role will report to the Director of Digital Content.
Responsibilities:
• Program our 24/7 OTT stream (11Alive+) with newscasts, breaking news and weather, extended interviews, original content as well as archival material with overall goal to increase minutes watched and create loyal users
• Manage WXIA's live-streaming strategies and execution through vMix and additional digital video tools
• Curate and organize WXIA's OTT platform (11Alive+) and YouTube (1.7M+ subscribers) to create the most compelling viewer experience
• Work with news and digital departments to optimize existing content
• Monitor metrics and make content decisions with goal of increasing time spent on platforms
• Collaborate with managers, reporters, producers and photojournalists across the newsroom to identify news events and interviews ideal for live streaming and on-demand video
• Utilize available video and platform optimization tools (such as TubeBuddy) to improve digital video content performance through such attributes as thumbnails, tags, playlists and more.
• Serve as OTT advocate throughout station to help foster an environment that champions original, digital-first content production
• Create original streaming content aligning with overall content strategy of news department
• Other duties, as assigned by news management
Requirements:
• Bachelor's degree with at least 3 to 5 years of experience in streaming or live programming
• History of driving content creation with measurable track record of success
• Strong communication skills, verbal, written and visuals; ability to effectively and succinctly communicate to all levels and departments
• Highly organized with the ability to manage multiple priorities to successfully meet established timelines.
• Experience using analytics to shape strategy
• Working knowledge of Vmix or similar streaming software, strongly preferred
• Experience with Edius or similar non-linear editing software, strongly preferred
• Strong graphic productions skills, preferred
• Ability to work within deadlines
• Understanding and interest in digital/video metrics and analytics
• Knowledge of video and audio copyrights
• Solid news judgment and ethics that emphasizes accurate, fair and unique local content
• Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
• Ability to craft compelling headlines and descriptions
• Passion and vision for emerging media
• Willingness to work odd hours, weekends and/or holidays
• Knowledge of trends in OTT
• Experience in marketing, a plus
• Identify and correct potential problems before they are published/streamed
• Can work independently and cooperatively as part of various teams.
• Must be a self-starter/self-motivated with a desire and ability to quickly learn new skills and technologies.
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment.
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA's Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [redacted]
Privacy Notice for California Residents