Associate Director, Paid Social

You will: 

• Design strategies for leveraging paid media on social networks including but not limited to Facebook, Instagram, and others to deliver against brand objectives
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace
• Foster strong relationships with internal teams and client groups
• Lead team of Media Supervisor(s), Planner(s), Associate Media Planner(s)

You have:

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• 8+ years of experience in social media/digital media
• Minimum of 3+ years working with Meta, X/Twitter/TikTok/Reddit/Snap/Pinterest ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Previous team management experience
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
• Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook, Instagram, X/Twitter, and others
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days per week.

The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships
• Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

 Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.