Halyard Health
Byram Digital Advertising & Analytics Manager
Halyard Health, White Plains, New York, United States,
Byram Digital Advertising & Analytics ManagerLocations: White Plains, NY; Worcester, MATime Type: Full timePosted on: Posted 30+ Days AgoJob Requisition ID: REQ_24_17960At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 50+ facilities across the US and 18,000 teammates in over 90 countries, we provide integrated technologies, products, and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.Our mission is to empower our customers to advance healthcare, and our success starts with our teammates.Owens & Minor teammate benefits include:Medical, dental, and vision insurance, available on first working day401(k), eligibility after 30 days of employmentEmployee stock purchase planTuition reimbursementDevelopment opportunities to grow your career with a global companyPOSITION SUMMARYPatient Direct (Byram Healthcare & Apria Healthcare brands) is seeking a Digital Advertising and Analytics Manager to spearhead our digital advertising campaigns and analytics initiatives. This role is pivotal in driving online customer acquisition activities through digital advertising across multiple platforms and leveraging analytics to inform and optimize these strategies. The ideal candidate will possess a deep understanding of digital marketing tools and platforms, analytics, and a commitment to maintaining the highest standards of customer data privacy. In this role, you will collaborate closely with the Customer Acquisition Manager to ensure a cohesive and integrated approach to customer acquisition and analytics.The base salary range for this role is expected to be between $115,000 - $125,000 annually, dependent on level, years of experience, and geographic location.ESSENTIAL JOB FUNCTIONSDevelop and execute comprehensive
DIGITAL ADVERTISING STRATEGIES
across social, search, programmatic, and CTV channels to drive growth and engagement, targeting both consumers as well as healthcare professionals.Manage 3rd party digital advertising platforms, agency partners, and ad budgets to drive customer acquisition strategies for consumers and healthcare professionals. Monitor and optimize campaign performance on a daily, weekly, and monthly basis to ensure maximum efficiency and ROI, adjusting strategies as needed based on data-driven insights.Collaborate with cross-functional teams, including content creators, designers, therapy program managers, sales, and operations teams, to continuously improve campaign performance and operational efficiencies.Define and implement key performance indicators and metrics for digital advertising efforts, focusing on conversion optimization and enhancing user experience. Develop dashboards and reports to automate sharing of results.Ensure responsible use of first-party data, adhering to privacy laws and standards to prevent unauthorized sharing with third parties such as Google Analytics, Facebook, etc., without proper anonymization.Utilize expertise in Customer Data Platforms (CDP) to collect, unify, and create high margin customer profiles to target, analyze campaign performance, and personalize marketing efforts.Conduct detailed analysis of digital properties and online campaigns, including SEM, SEO, email marketing, and social media, to maximize user engagement and achieve business objectives.Advocate for data-driven decision-making, ensuring digital marketing strategies are informed by accurate, privacy-compliant analytics.Manage setup and tracking of data analytics and 3rd party scripts using RudderStack solution across digital properties.QUALIFICATIONSBachelor’s degree or higher in Computer Science, Business Analytics, Statistics, Digital Marketing, or related field.Minimum 3 years of experience managing digital advertising budgets with significant ROI results for e-commerce or B2C/B2B lead generation.Demonstrated success in managing substantial digital advertising budgets, executing campaigns, and detailed analytical reporting of results, with a commitment to privacy-conscious strategies.Solid foundation in HTML, JavaScript, and SDK usage for the implementation of analytics and advertising technologies on web and mobile platforms.Expertise in analytics, data visualization, and strategic use of related digital marketing tools and platforms.Innovative, entrepreneurial mindset that loves data and welcomes the challenge of implementing a CDP across Patient Direct brands.Strong project management skills, with the ability to manage multiple high-profile campaigns and priorities.Ability to travel domestically up to 10%.Ability to support
HYBRID WORK SCHEDULE (in office 2-3 days per week).If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state, or local law.About Owens & MinorOwens & Minor (O&M) is a global healthcare company providing innovative products and solutions across the continuum of care. Our integrated technology, products, and services empower healthcare providers and manufacturers as they make a difference in the lives of patients every day. O&M is headquartered in Richmond, Virginia, and is comprised of 17,000+ global teammates. We operate within distribution, production, customer service, and sales facilities located across the Asia Pacific region, Europe, Latin America, and North America. We are proud to service healthcare industry customers in 90 countries where we do business today.Life at O&MWhen you become an Owens & Minor teammate, you’re joining a diverse, vibrant organization with a focus on excellence and integrity. Guided by our shared values—Integrity, Development, Excellence, Accountability, Listening—O&M teammates strive to deliver superior service across the continuum of healthcare. O&M is committed to creating a growth-oriented culture that values each teammate’s perspective and contributions.
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DIGITAL ADVERTISING STRATEGIES
across social, search, programmatic, and CTV channels to drive growth and engagement, targeting both consumers as well as healthcare professionals.Manage 3rd party digital advertising platforms, agency partners, and ad budgets to drive customer acquisition strategies for consumers and healthcare professionals. Monitor and optimize campaign performance on a daily, weekly, and monthly basis to ensure maximum efficiency and ROI, adjusting strategies as needed based on data-driven insights.Collaborate with cross-functional teams, including content creators, designers, therapy program managers, sales, and operations teams, to continuously improve campaign performance and operational efficiencies.Define and implement key performance indicators and metrics for digital advertising efforts, focusing on conversion optimization and enhancing user experience. Develop dashboards and reports to automate sharing of results.Ensure responsible use of first-party data, adhering to privacy laws and standards to prevent unauthorized sharing with third parties such as Google Analytics, Facebook, etc., without proper anonymization.Utilize expertise in Customer Data Platforms (CDP) to collect, unify, and create high margin customer profiles to target, analyze campaign performance, and personalize marketing efforts.Conduct detailed analysis of digital properties and online campaigns, including SEM, SEO, email marketing, and social media, to maximize user engagement and achieve business objectives.Advocate for data-driven decision-making, ensuring digital marketing strategies are informed by accurate, privacy-compliant analytics.Manage setup and tracking of data analytics and 3rd party scripts using RudderStack solution across digital properties.QUALIFICATIONSBachelor’s degree or higher in Computer Science, Business Analytics, Statistics, Digital Marketing, or related field.Minimum 3 years of experience managing digital advertising budgets with significant ROI results for e-commerce or B2C/B2B lead generation.Demonstrated success in managing substantial digital advertising budgets, executing campaigns, and detailed analytical reporting of results, with a commitment to privacy-conscious strategies.Solid foundation in HTML, JavaScript, and SDK usage for the implementation of analytics and advertising technologies on web and mobile platforms.Expertise in analytics, data visualization, and strategic use of related digital marketing tools and platforms.Innovative, entrepreneurial mindset that loves data and welcomes the challenge of implementing a CDP across Patient Direct brands.Strong project management skills, with the ability to manage multiple high-profile campaigns and priorities.Ability to travel domestically up to 10%.Ability to support
HYBRID WORK SCHEDULE (in office 2-3 days per week).If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state, or local law.About Owens & MinorOwens & Minor (O&M) is a global healthcare company providing innovative products and solutions across the continuum of care. Our integrated technology, products, and services empower healthcare providers and manufacturers as they make a difference in the lives of patients every day. O&M is headquartered in Richmond, Virginia, and is comprised of 17,000+ global teammates. We operate within distribution, production, customer service, and sales facilities located across the Asia Pacific region, Europe, Latin America, and North America. We are proud to service healthcare industry customers in 90 countries where we do business today.Life at O&MWhen you become an Owens & Minor teammate, you’re joining a diverse, vibrant organization with a focus on excellence and integrity. Guided by our shared values—Integrity, Development, Excellence, Accountability, Listening—O&M teammates strive to deliver superior service across the continuum of healthcare. O&M is committed to creating a growth-oriented culture that values each teammate’s perspective and contributions.
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