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Vertoz

Director Publisher Development - IncrementX

Vertoz, Trenton, New Jersey, United States,


Director Publisher Development - IncrementX

New Jersey, United States

| Posted on 08/19/2024 IncrementX - The Publisher Alliances Division of Vertoz is looking for an amazing Director of Publisher Business Development to join the Publisher Team. Who we are: Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website. IncrementX: IncrementX is the Vertical Audience Platform representing Asian & Western Digital Publishers in a cross geography. We are the Programmatic Monetization and Brand Solutions Revenue Partner for Publishers. We provide a global sales force, partnerships & technology with unique expertise to minimize the surprises publishers face in cross geography and help Brands and Agencies in reaching niche multicultural audiences. What you will do: Responsibilities include publisher development, alliances, and account management. Managing the team of Publisher Development & Ad Operations Specialists. Responsible for strategizing growth strategy along with the marketing department. Cultivating inbound leads. Managing won publisher accounts. Coordinating with publishers on the monetization strategy including creating brand opportunities, ad placements, content planning, etc. Coordinating with a sales & demand team on strategic sales. Requirements

Great presentation and communication skills - written and verbal. A clear understanding of the Publisher Monetization Tech Stack including Google Ad Manager, Ad Exchanges, Header Bidding, Ad Server, etc. Creative thinker. Willingness to travel as needed. Knowledge about outbound sales strategy, CRM terminology, Zoom presentation, etc. is desirable. Knowledge of digital sales, pipeline development, and ad technology is mandatory. Experience in digital marketing and advertising sales is a plus. Knowing major large Asian publishers on a first-name basis is desirable.

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