Dentsu International
Manager, Analytics
Dentsu International, Bethesda, Maryland, us, 20811
Merkle, a dentsu company, powers the experience economy. For more than 35 years, we have put people at the heart of our approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and performance, Merkle delivers holistic, end-to-end experiences that promote growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.Job Description
The Media Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help our clients assess the impact of their media efforts. We combine our deep media platform knowledge and cross channel expertise to understand the drivers of performance.We are looking for a manager to be the primary daily SME voice to the client and lead a delivery team to implement strategies and plans that deliver insights and measurements to allow clients to improve their media investment decisions. You will report to the Director, Analytics.
This is a hybrid role near Bethesda, MD.Responsibilities:You will be the primary contact to client and company partners; manage daily communications.You will manage a
cleanroom
environment where we will use log level data to create custom reports based on client requirements.You will use cleanroom data to create and model audiences for activation and then examine the performance of those audiences from a media and sales perspective.You will architect solutions based on client's goals.You will translate requirements into analytics roadmap and delivery plan.You will lead the team and manage the delivery chain.You will deliver end-to-end insights, performance dashboards, and Return on Investment analysis, applying media, behavior, and performance data.You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients’ media performance.You will manage business analysts and provide expertise, mentoring, and career advocacy to junior team members.Qualifications
5+ years of experience in Analytics, designing and measuring media or audience-based tests.Experience with data and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau.Experience translating partner requests into workable analytics solutions.Foundational experience with Mobile and Video advertising in Paid Social and Display.Bachelor's Degree (B.S.) in statistics, economics, or related quantitative field required.Additional Information
The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
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The Media Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help our clients assess the impact of their media efforts. We combine our deep media platform knowledge and cross channel expertise to understand the drivers of performance.We are looking for a manager to be the primary daily SME voice to the client and lead a delivery team to implement strategies and plans that deliver insights and measurements to allow clients to improve their media investment decisions. You will report to the Director, Analytics.
This is a hybrid role near Bethesda, MD.Responsibilities:You will be the primary contact to client and company partners; manage daily communications.You will manage a
cleanroom
environment where we will use log level data to create custom reports based on client requirements.You will use cleanroom data to create and model audiences for activation and then examine the performance of those audiences from a media and sales perspective.You will architect solutions based on client's goals.You will translate requirements into analytics roadmap and delivery plan.You will lead the team and manage the delivery chain.You will deliver end-to-end insights, performance dashboards, and Return on Investment analysis, applying media, behavior, and performance data.You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients’ media performance.You will manage business analysts and provide expertise, mentoring, and career advocacy to junior team members.Qualifications
5+ years of experience in Analytics, designing and measuring media or audience-based tests.Experience with data and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau.Experience translating partner requests into workable analytics solutions.Foundational experience with Mobile and Video advertising in Paid Social and Display.Bachelor's Degree (B.S.) in statistics, economics, or related quantitative field required.Additional Information
The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
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