Director Brand Strategy

Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com.Who are we hiring?The Sphere Marketing team is searching for a Director, Brand Strategy to lead a newly defined strategy team and guide our brand building efforts across a wide variety of Sphere experiences, cultural moments, and partnerships. This person will play a key cross-functional role, working closely with Brand Programs, Customer Marketing, Creative, Product, Sales, and other teams.The Director Brand Strategy will be based in our Burbank, CA office and report to the VP Brand Strategy & Programs for Sphere Entertainment.What will you do?Lead a team of Brand Strategists, defining clear roles and responsibilities for individual team members.Oversee and directly contribute to strategic brand initiatives including brand positioning and messaging, visual identity, brand guidelines, and brand campaigns.Guide and partner with the Research team to deepen our understanding of the Sphere brand, competitors, target audiences, and the wider cultural context.Lead the briefing of integrated creative for all Sphere experiences, in partnership with the Customer Marketing and Creative teams.Lead our cultural strategy and oversee creative briefing and planning for a year-round calendar of activations that elevate the Sphere brand in culture.Consult on brand solutions as/when needed to ensure that exosphere advertisers unlock the greatest value and potential from our platform.Prepare and present reports regularly to senior management and x-functional partners.What do you need to succeed?Passion to shape the future of entertainment globally and a curiosity for how technology will enable new experiences that wow audiences.12+ years of experience leading brand and marketing strategy initiatives, including 5+ years leading a strategy team.A mix of agency and in-house experience at a large, matrixed corporation preferred. Entertainment and Tech brand experience strongly preferred.Deep expertise briefing and guiding the development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences.Expert communicator with leadership presence and a proven ability to positively influence stakeholders across a large organization.Able to work effectively in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise.Highly collaborative with infectious enthusiasm and openness to new ideas/solutions.Strong organizational skills with an ability to prioritize and manage workload.Accountable and detail-oriented, from planning to execution and analysis of results.#LI-OnsiteAt MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.Are you legally authorized to work in the United States and accept this employment if the Company offers it? (If you are hired, you must provide evidence of such authorization in accordance with the Immigration and Control Act of 1986.) *

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We value diversity and welcome employees of all backgrounds. Our Company is an Equal Opportunity Employer and provides equal employment opportunities without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, veteran status, or any other characteristic protected by law. We also strictly prohibit discrimination and harassment on these bases.At this time, Federal law requires that we maintain a record a record of each employee's sex and race or ethnicity, and that we invite employees to voluntarily self-identify. The company is limited to the categories listed below, and the definitions for each category have been established by the federal government.Submission of this information voluntary and refusal to provide it will note subject you to any adverse treatment. The information will be kept confidential and only be used in accordance with the provisions of applicable federal laws, including those which require the information to be summarized and reported to the Federal Government for civil rights enforcement purposes.If you choose not to self-identify your race/ethnicity or gender at this time, the Federal Government requires that we determine the information by visual survey and/or other available information.Race/Ethnicity (Select one)Hispanic or LatinoAmerican Indian or Alaska Native (Not Hispanic or Latino)Asian (Not Hispanic or Latino)Black or African American (Not Hispanic or Latino)Native Hawaiian or other Pacific Islander (Not Hispanic or Latino)Two or More Races (Not Hispanic or Latino)White (Not Hispanic or Latino)Prefer Not to SayGender Pronoun(s)he/him/hisshe/her/hersthey/them/theirsze/hir/hirsze/zir/zirsPrefer Not to SayGender/Sex (Select one)FemaleMaleNonbinaryTransgender MaleTransgender FemaleOtherPrefer Not to Say

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