GreenThumb
Senior Customer Insights Analyst (eCommerce)
GreenThumb, Chicago, Illinois, United States, 60290
The Role
We are seeking a highly analytical and detail-oriented Senior Customer Insights Analyst to join our team. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; creating reports and dashboards to extract intelligence and expand self-service capabilities; and presenting data insights to business partners to drive decisions.
This is a hybrid position and requires onsite work at our Chicago HQ Office.ResponsibilitiesResearch:
Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry.Data Analysis:
Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges.Performance Reporting:
Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders.A/B Testing:
Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences.Conversion Rate Optimization:
Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes.Collaboration:
Partner with cross functional teams to translate data insights into actional strategies for optimizing product pages, marketing campaigns, and conversion rates.Customer Segmentation:
Analyze customer data to identify high-value segments and develop targeted marketing strategies.QualificationsEcommerce Experience:
3+ years of experience in ecommerce analysis or a related field. B2C preferred.Bachelor's Degree:
in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferredCommunication Skills:
Excellent communication and presentation skills.Analytical Skills:
Proven analytical skills and experience working with large datasets.Programming Skills:
Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R)Technical Skills:
Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands on experience with Mixpanel is a bonus.Certifications:
Google Analytics certification or similar preferredAdditional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust be a minimum of 21 years of age
#LI-HYBRID
We are seeking a highly analytical and detail-oriented Senior Customer Insights Analyst to join our team. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; creating reports and dashboards to extract intelligence and expand self-service capabilities; and presenting data insights to business partners to drive decisions.
This is a hybrid position and requires onsite work at our Chicago HQ Office.ResponsibilitiesResearch:
Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry.Data Analysis:
Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges.Performance Reporting:
Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders.A/B Testing:
Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences.Conversion Rate Optimization:
Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes.Collaboration:
Partner with cross functional teams to translate data insights into actional strategies for optimizing product pages, marketing campaigns, and conversion rates.Customer Segmentation:
Analyze customer data to identify high-value segments and develop targeted marketing strategies.QualificationsEcommerce Experience:
3+ years of experience in ecommerce analysis or a related field. B2C preferred.Bachelor's Degree:
in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferredCommunication Skills:
Excellent communication and presentation skills.Analytical Skills:
Proven analytical skills and experience working with large datasets.Programming Skills:
Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R)Technical Skills:
Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands on experience with Mixpanel is a bonus.Certifications:
Google Analytics certification or similar preferredAdditional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust be a minimum of 21 years of age
#LI-HYBRID