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The Wine Room Kitchen and Bar

Marketing Director

The Wine Room Kitchen and Bar, Delray Beach, Florida, United States, 33483


Come be a part of the team at one of the hottest up-and-coming locations on Atlantic Avenue, right in the heart of beautiful Delray Beach!

We are an upscale American Bistro, with an intense focus on providing a huge selection of high-quality wines, great hospitality, and making the wine world accessible to everyone.

Duties and Responsibilities

Oversee all social media platforms (Instagram, Facebook, Tik Tok, Linked In, etc.) by creating engaging content, managing posts, and interacting with followers to increase brand engagement and follower growth.

Plan, create, and manage content across all platforms, including written, visual, and multimedia content (blog posts, videos, infographics, social media posts, etc.).

Optimize website content for SEO, ensuring that it is updated regularly with event details, promotions, and blog posts.

Track and analyze the performance of marketing campaigns, social media engagement, and sales impact, using tools like Google Analytics and social media insights to report on KPIs and adjust strategies accordingly.

Manage and enhance The Wine Room brand, ensuring it resonates with our target audience.

Design and execute regular email campaigns promoting events, special offers, and new products to our customer database.

Stay informed about industry trends, consumer preferences, and competitor activities. Use data-driven insights to refine marketing strategies.

Manage the marketing budget efficiently, ensuring a strong ROI on all marketing investments.

Propose, implement, and monitor comprehensive marketing plans to promote our brand and products through short and long-term objectives. Work alongside the leadership team to align marketing efforts with business objectives.

Qualifications:

3+ years of experience in marketing, preferably within the hospitality, retail, or wine industry.

Proven experience in digital marketing, social media management, and email marketing.

Strong knowledge of SEO, Social Media, and paid advertising strategies.

Excellent communication skills, both written and verbal, with a creative mindset.

Strong organizational skills, with the ability to manage multiple projects and deadlines.

Passion for wine and hospitality, with a desire to bring creative ideas to life.

Ability to work both independently and collaboratively within a team.

Job Type: Full-time

Schedule:

8 hour shift

Monday to Friday

Weekends as needed

Ability to Relocate:

Delray Beach, FL 33483: Relocate before starting work (Required)

Work Location: In person

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