The Salvation Army Alaska Division
Community Relations Manager at The Salvation Army Alaska Divisional Headquarters
The Salvation Army Alaska Division, Anchorage, Alaska, United States, 99507
Mission Statement:
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
Position Title:
Community Relations Manager
Corps/Department:
Community Relations & Development
Reports To:
Executive Director of Development (EDD)
FSLA Status:
Full-Time/40 hours per week; Exempt
Scope of Position:
Provide strategic leadership to ensure a strong and positive Salvation Army image and brand to both internal and external audiences and key target constituencies. Ensure that messaging is consistent and impactful. Oversee the volunteer program, including recruitment, management, training, and support of volunteers. Provide communications and marketing support to Divisional staff, Metro Anchorage City Coordinator, Corps Officers, program directors and the development team. Assist with special events as requested by the EDD.
Essential Functions:
Ensure that all areas relating to volunteers, public relations, media, digital/online content, and marketing are functioning effectively.
Communications/Media Relations:
Develop and implement a comprehensive communications plan in cooperation with the Development team each fiscal year.
Lead the storytelling effort to ensure that current and prospective TSA friends and donors understand the value and impact of our work.
Manage overall media relations; develop and implement media events throughout the year.
Visit local Corps/programs regularly to seek out service stories and events for external communications.
Assist all Corps and programs with social media page maintenance.
Provide assistance with online software related to Christmas, Thanksgiving, and kettles.
Serve as the lead public relations and communications resource to Corps and program units.
Support Metro Anchorage City Coordinator with marketing materials and publicity for community events.
Draft internal and external communications products including press releases and fact sheets.
Prepare and maintain updated press/information kits.
Oversee design, production, and dissemination of educational and promotional materials.
Proactively manage crisis communications with Salvation Army leadership.
Track relevant news initiatives to identify opportunities to promote TSA’s work.
Collaborate with CRD team to ensure effective donor cultivation and public awareness.
Act as photographer for CRD as requested by EDD.
Develop and maintain an organized communications management system.
Develop relationships with local media and maintain a media list.
Perform other related duties as assigned.
Marketing:
Manage and provide updated content for website and online marketing initiatives.
Write stories and submit photos for internal and external publications.
Execute online campaigns and provide instruction and support as needed.
Develop strategy for online marketing and track effectiveness.
Volunteers:
Promote and coordinate volunteerism throughout the Alaska Division.
Process volunteer applications and perform background checks.
Develop and implement a volunteer orientation program.
Oversee volunteer check-in and training at events.
Maintain and update volunteer database.
Conduct an annual Volunteer Appreciation event.
General:
Be willing to work nights and weekends for community events.
Be available to travel for special events outside of Anchorage.
Attend Development Department meetings and training.
Aid with special events as part of the CRD Team.
Required Education/Work Experience:
Bachelor’s Degree in relevant field (e.g. Marketing, Journalism, Public Relations, Communications). A minimum of three years’ relevant professional experience required, with five or more years preferred.
Software-related Skills:
Microsoft Office Suite required; experience using web content management systems required; ability to read and understand basic HTML; working knowledge of integrated database applications.
Language Skills:
Must be able to understand, follow and give both written and oral instructions.
Mathematical Skills:
Must be able to perform simple calculations and apply concepts such as ratios and percentages.
Performance Skills:
Must be creative, self-motivated, organized, flexible and possess leadership skills.
Protect the Mission:
Must complete the online course and pass the background check process required by The Salvation Army.
Driver Requirements:
Must be a licensed driver and complete The Salvation Army Driver Safety Course.
Physical Requirements:
Ability to sit, walk, stand, bend, squat, climb, kneel, and twist on an intermittent or continuous basis. Ability to lift 15 pounds and access information from a computer.
Acknowledgement of Religious Purposes of The Salvation Army:
The employee acknowledges understanding of The Salvation Army’s religious purpose and agrees to conduct work-related duties in accordance with this mission.
Equal Employment Opportunity:
The Salvation Army is an Equal Opportunity Employer committed to providing a respectful environment for all applicants and employees.
This position description should not be interpreted as all inclusive. It is intended to identify the major responsibilities and requirements of this position.
Education
Bachelors or better in Marketing or related field
Licenses & Certifications
Driver's License
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The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
Position Title:
Community Relations Manager
Corps/Department:
Community Relations & Development
Reports To:
Executive Director of Development (EDD)
FSLA Status:
Full-Time/40 hours per week; Exempt
Scope of Position:
Provide strategic leadership to ensure a strong and positive Salvation Army image and brand to both internal and external audiences and key target constituencies. Ensure that messaging is consistent and impactful. Oversee the volunteer program, including recruitment, management, training, and support of volunteers. Provide communications and marketing support to Divisional staff, Metro Anchorage City Coordinator, Corps Officers, program directors and the development team. Assist with special events as requested by the EDD.
Essential Functions:
Ensure that all areas relating to volunteers, public relations, media, digital/online content, and marketing are functioning effectively.
Communications/Media Relations:
Develop and implement a comprehensive communications plan in cooperation with the Development team each fiscal year.
Lead the storytelling effort to ensure that current and prospective TSA friends and donors understand the value and impact of our work.
Manage overall media relations; develop and implement media events throughout the year.
Visit local Corps/programs regularly to seek out service stories and events for external communications.
Assist all Corps and programs with social media page maintenance.
Provide assistance with online software related to Christmas, Thanksgiving, and kettles.
Serve as the lead public relations and communications resource to Corps and program units.
Support Metro Anchorage City Coordinator with marketing materials and publicity for community events.
Draft internal and external communications products including press releases and fact sheets.
Prepare and maintain updated press/information kits.
Oversee design, production, and dissemination of educational and promotional materials.
Proactively manage crisis communications with Salvation Army leadership.
Track relevant news initiatives to identify opportunities to promote TSA’s work.
Collaborate with CRD team to ensure effective donor cultivation and public awareness.
Act as photographer for CRD as requested by EDD.
Develop and maintain an organized communications management system.
Develop relationships with local media and maintain a media list.
Perform other related duties as assigned.
Marketing:
Manage and provide updated content for website and online marketing initiatives.
Write stories and submit photos for internal and external publications.
Execute online campaigns and provide instruction and support as needed.
Develop strategy for online marketing and track effectiveness.
Volunteers:
Promote and coordinate volunteerism throughout the Alaska Division.
Process volunteer applications and perform background checks.
Develop and implement a volunteer orientation program.
Oversee volunteer check-in and training at events.
Maintain and update volunteer database.
Conduct an annual Volunteer Appreciation event.
General:
Be willing to work nights and weekends for community events.
Be available to travel for special events outside of Anchorage.
Attend Development Department meetings and training.
Aid with special events as part of the CRD Team.
Required Education/Work Experience:
Bachelor’s Degree in relevant field (e.g. Marketing, Journalism, Public Relations, Communications). A minimum of three years’ relevant professional experience required, with five or more years preferred.
Software-related Skills:
Microsoft Office Suite required; experience using web content management systems required; ability to read and understand basic HTML; working knowledge of integrated database applications.
Language Skills:
Must be able to understand, follow and give both written and oral instructions.
Mathematical Skills:
Must be able to perform simple calculations and apply concepts such as ratios and percentages.
Performance Skills:
Must be creative, self-motivated, organized, flexible and possess leadership skills.
Protect the Mission:
Must complete the online course and pass the background check process required by The Salvation Army.
Driver Requirements:
Must be a licensed driver and complete The Salvation Army Driver Safety Course.
Physical Requirements:
Ability to sit, walk, stand, bend, squat, climb, kneel, and twist on an intermittent or continuous basis. Ability to lift 15 pounds and access information from a computer.
Acknowledgement of Religious Purposes of The Salvation Army:
The employee acknowledges understanding of The Salvation Army’s religious purpose and agrees to conduct work-related duties in accordance with this mission.
Equal Employment Opportunity:
The Salvation Army is an Equal Opportunity Employer committed to providing a respectful environment for all applicants and employees.
This position description should not be interpreted as all inclusive. It is intended to identify the major responsibilities and requirements of this position.
Education
Bachelors or better in Marketing or related field
Licenses & Certifications
Driver's License
#J-18808-Ljbffr