Art Director, Equity

*Please include your portfolio in your application to be considered.The Role

The Role: visual innovator / data guzzler / art & design driver —the Art Director, Equity, Performance Creative, is a highly motivated, enthusiastic person with a background in graphic design who is driven by innovation, data, creativity, and design who works as well independently as they do as part of a team. They will be able to succeed in a deadline driven atmosphere with constantly shifting priorities. Working closely with our BEAT, Innovation & Non-Dispensary teams’ leadership, this role requires is a self-starter who will lead their own projects, collaborate within the design team, delegate and manage designers and freelancers as needed. They will be able to take a project from concept to final delivery across a range of project types—primarily performance creative campaigns (driven by data-gleaned insights), but may also include photo/video shoots, promotional campaigns, launch materials (sales, collateral, field, event), digital (social, websites). The Art Director must be proficient in presenting (creation/optimization of creative presentations) to obtain cross-functional buy-in, and in turn, graciously take direction from various inputs, including working with external vendors. A keen attention detail, contributions to continuous process improvements, and a willingness to understand the ever-evolving cannabis landscape (and how we operate within) are required.Responsibilities

Lead the creation of new (or evolution of existing) creative executions for Performance Creative initiatives across various channels (paid social, packaging, photo/video shoots, campaigns, collateral, POS, merch/swag), for multiple States, while ensuring Brand standards are maintained across multiple brandsProvide brand / design / creative insights & feedback to external vendor partnersCollaborate with fellow designers & Creative leaders to initiate creative concepts from start to finish, utilizing new or existing resources to provide innovative, in-budget approaches to given briefs and project requestsAbility to clearly communicate design vision and creative intent via storyboards / moodboards and other tools while delegating to other creativesActively participate in the creative process by asking questions, voicing opinions, and effectively collaborating with stakeholders to determine project needsLead & multiple projects and work with multiple disciplines at one timeLead art direction for photo/video shoots based on brand-provided creative briefs in collaboration with the creative producerManage and provide direction for internal designers, outside vendors / freelancers / contractors as neededOrganize and maintain digital files via shared storage, DAM and project management system (Monday.com)Work closely with BEAT, Innovation & Non-Dispensary teams to ensure materials are produced accurately and on-timeEnsure that project outputs meet technical requirements for delivery across multiple digital channels while ensuring brand consistency throughoutEnsure project objectives are successfully met through effective collaboration with leadership, internal, cross-functional, and external partners as projects requireEnsure state guidelines and requirements are being metQualifications

Minimum of 7+ years of experience in Graphic Design, either within a design firm, advertising agency, or an internal creative marketing team; Experience working within a high-growth company would be highly beneficial (Performance Marketing experience preferred)Experience managing a team of 2+ creatives preferredAn exceptional digital portfolio showcasing innovative concepts and creative solutions (please include a link or attachment with your application)Experience in making performance-focused ads for Facebook/ Instagram, TikTok, YouTube and other paid media channelsExpertise in Figma, Web (UI/UX basics) design, Adobe Creative suite, Photoshop, Illustrator, InDesign (After Effects, Sketch, a plus); strong proficiency w/ Microsoft Office suite & project management systemsThe ability to pre-build and create templated graphic packages for video editorsKnowledge of AI design tools and how they can be harnessed to increase production efficiencies without sacrificing quality is a plusExcellent at maintaining composure through interpersonal communication (written & verbal) and time-management skillsStrong project management & organizational skills; ability to prioritize, delegate & manage the execution of multiple projects across multiple brandsAbility to work both independently and collaboratively in a team environment with keen judgement, common sense and resourcefulness; performs under minimal daily supervision, receiving guidance from Design DirectorPossess a high level of critical thinking, continuously open to constructive, developmental feedbackStrong attention to detail, time management skills, and willingness to learn existing/new workflows preferredExcellent interpersonal skills in terms of communication, both written and verbalOperates with a high level of professionalism and integrity, including dealing with confidential information. High degree of professionalism when interacting with celebrity talent.Willing and able to attend and/or work events on evenings and weekends, as needed.Interacts regularly with entirety of Creative team, brand team, events & experience team& retail-related cross-functional teams as needed for completion of assigned projectsBachelor’s degree, preferredAdditional Requirements

Must pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust be a minimum of 21 years of ageMust be approved b y state badging agency to work in cannabis industry

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