Aquity Solutions, LLC
Director - Public Relations and Communications
Aquity Solutions, LLC, Dallas, Texas, United States, 75215
***For candidates located in the Dallas area there will be a flexible hybrid model. Remote is possible outside North Texas***IKS Health is seeking a visionary
Director of Public Relations and Communications
to elevate our brand and drive visibility of our cutting-edge healthcare solutions.Reporting to the SVP of Marketing, you will spearhead strategic communications and public relations initiatives, creating campaigns that resonate across the healthcare industry. Beyond managing our external image, you will craft and promote a compelling narrative that fosters trust, strengthens our market position, and aligns with our mission to transform healthcare.This role offers a unique opportunity to shape IKS Health's legacy as a healthcare leader, where your strategic insights and deep healthcare communications experience will build lasting connections with key industry organizations such as AMGA, MGMA, and AIMPA.Duties and Responsibilities:
Strategic Communications:
Develop and implement comprehensive public relations and media strategies (paid and earned) in partnership with internal teams and external partners, aligning with IKS Health's mission and objectives.Media Relations:
Build and maintain strong relationships with healthcare media, journalists, influencers, and trade associations like AMGA, Becker's, MGMA, AMA, and AIMPA. Proactively pitch stories to secure high-impact media placements, enhancing brand visibility and reputation.PR Collaboration:
Partner with external PR agencies to amplify efforts, ensuring cohesive execution of campaigns and maximizing exposure across all channels.Crisis Management:
Lead the development and execution of crisis communication plans, ensuring timely, effective responses to mitigate reputational risks in the healthcare space.Content Development:
Oversee the creation of engaging content - press releases, articles, blog posts, social media - that communicates IKS Health's key messages and value propositions to diverse stakeholders in healthcare.Brand Champion:
Advocate for IKS Health's brand both internally and externally, ensuring messaging is aligned with our vision for healthcare transformation.Stakeholder Engagement:
Cultivate relationships with key internal and external stakeholders, including clients, healthcare providers, trade associations, and industry partners, to promote brand advocacy.Performance Tracking:
Set and track KPIs to measure the success of PR and media initiatives, leveraging data analysis to continuously refine and optimize strategies.Cross-functional Collaboration:
Collaborate with teams across marketing, sales, product, and India communications to ensure message alignment and maximize the reach of PR activities through integrated digital and social campaigns.Industry Insights:
Stay current on healthcare trends, best practices, and emerging technologies in public relations and media, seeking continuous opportunities for innovation and improvement.Trade Relations:
Manage relationships with key associations like AMGA, MGMA, and AIMPA, ensuring IKS Health is actively engaged in leading healthcare conversations.Contract Management:
Structure, negotiate, and manage contracts with external partners such as PR firms, media outlets, and industry associations.Knowledge and Skills:
Expertise in crafting tailored messaging for healthcare audiences across multiple communication platforms. Ability to thrive in a dynamic, fast-paced healthcare environment and juggle multiple priorities with attention to detail. In-depth knowledge of healthcare systems, industry trends, and key organizations (AMGA, MGMA, AIMPA).Key Competencies:
Healthcare Expertise:
Strong understanding of healthcare communication and the ability to build and nurture relationships with key industry stakeholders.Collaboration:
Works effectively with others, building partnerships to meet shared objectives.Resourcefulness:
Secures and allocates resources efficiently to achieve goals.Complex Problem-Solving:
Navigates complex, sometimes contradictory, information in the healthcare space to find effective solutions.Accountability:
Holds self and others accountable to deliver on commitments.Adaptability:
Adjusts approach and communication style to meet the demands of various healthcare situations.Effective Communication:
Develops clear, impactful communications tailored to the unique needs of different healthcare audiences.Experience and Qualifications:
Bachelor's degree in communications, public relations, marketing, or a related field required; advanced degree preferred.At least 8 years of public relations, media relations, or corporate communications experience, with a proven track record in the healthcare industry.Experience leading and inspiring high-performing teams.Strong experience working with healthcare media outlets and trade organizations like AMGA, Becker's, MGMA, AIMPA, AMA, with proven success in securing media coverage.Compensation and Benefits:
Pay is based on several factors including but not limited to current market conditions, location, education, work experience, certifications, etc. IKS Health offers a competitive benefits package including healthcare, 401k, and paid time off (all benefits are subject to eligibility requirements for full-time employees). IKS Health is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Director of Public Relations and Communications
to elevate our brand and drive visibility of our cutting-edge healthcare solutions.Reporting to the SVP of Marketing, you will spearhead strategic communications and public relations initiatives, creating campaigns that resonate across the healthcare industry. Beyond managing our external image, you will craft and promote a compelling narrative that fosters trust, strengthens our market position, and aligns with our mission to transform healthcare.This role offers a unique opportunity to shape IKS Health's legacy as a healthcare leader, where your strategic insights and deep healthcare communications experience will build lasting connections with key industry organizations such as AMGA, MGMA, and AIMPA.Duties and Responsibilities:
Strategic Communications:
Develop and implement comprehensive public relations and media strategies (paid and earned) in partnership with internal teams and external partners, aligning with IKS Health's mission and objectives.Media Relations:
Build and maintain strong relationships with healthcare media, journalists, influencers, and trade associations like AMGA, Becker's, MGMA, AMA, and AIMPA. Proactively pitch stories to secure high-impact media placements, enhancing brand visibility and reputation.PR Collaboration:
Partner with external PR agencies to amplify efforts, ensuring cohesive execution of campaigns and maximizing exposure across all channels.Crisis Management:
Lead the development and execution of crisis communication plans, ensuring timely, effective responses to mitigate reputational risks in the healthcare space.Content Development:
Oversee the creation of engaging content - press releases, articles, blog posts, social media - that communicates IKS Health's key messages and value propositions to diverse stakeholders in healthcare.Brand Champion:
Advocate for IKS Health's brand both internally and externally, ensuring messaging is aligned with our vision for healthcare transformation.Stakeholder Engagement:
Cultivate relationships with key internal and external stakeholders, including clients, healthcare providers, trade associations, and industry partners, to promote brand advocacy.Performance Tracking:
Set and track KPIs to measure the success of PR and media initiatives, leveraging data analysis to continuously refine and optimize strategies.Cross-functional Collaboration:
Collaborate with teams across marketing, sales, product, and India communications to ensure message alignment and maximize the reach of PR activities through integrated digital and social campaigns.Industry Insights:
Stay current on healthcare trends, best practices, and emerging technologies in public relations and media, seeking continuous opportunities for innovation and improvement.Trade Relations:
Manage relationships with key associations like AMGA, MGMA, and AIMPA, ensuring IKS Health is actively engaged in leading healthcare conversations.Contract Management:
Structure, negotiate, and manage contracts with external partners such as PR firms, media outlets, and industry associations.Knowledge and Skills:
Expertise in crafting tailored messaging for healthcare audiences across multiple communication platforms. Ability to thrive in a dynamic, fast-paced healthcare environment and juggle multiple priorities with attention to detail. In-depth knowledge of healthcare systems, industry trends, and key organizations (AMGA, MGMA, AIMPA).Key Competencies:
Healthcare Expertise:
Strong understanding of healthcare communication and the ability to build and nurture relationships with key industry stakeholders.Collaboration:
Works effectively with others, building partnerships to meet shared objectives.Resourcefulness:
Secures and allocates resources efficiently to achieve goals.Complex Problem-Solving:
Navigates complex, sometimes contradictory, information in the healthcare space to find effective solutions.Accountability:
Holds self and others accountable to deliver on commitments.Adaptability:
Adjusts approach and communication style to meet the demands of various healthcare situations.Effective Communication:
Develops clear, impactful communications tailored to the unique needs of different healthcare audiences.Experience and Qualifications:
Bachelor's degree in communications, public relations, marketing, or a related field required; advanced degree preferred.At least 8 years of public relations, media relations, or corporate communications experience, with a proven track record in the healthcare industry.Experience leading and inspiring high-performing teams.Strong experience working with healthcare media outlets and trade organizations like AMGA, Becker's, MGMA, AIMPA, AMA, with proven success in securing media coverage.Compensation and Benefits:
Pay is based on several factors including but not limited to current market conditions, location, education, work experience, certifications, etc. IKS Health offers a competitive benefits package including healthcare, 401k, and paid time off (all benefits are subject to eligibility requirements for full-time employees). IKS Health is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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