Senior Marketing Insights Analyst, Commercial

Senior Marketing Insights Analyst, Commercial at GAF in Meridian, Idaho, United States Job Description Job Description: Introduction At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don't back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most. Team Overview The Insights Team is a world class research function dedicated to advocating for GAF's customers, identifying customer needs and pain points while supporting insights driven customer led innovation across GAF's products and experiences. We are strategic business partners who strive to uncover, deliver and evangelize actionable insights to drive product/program strategy, design and experience. Summary The Senior Marketing Insights Analyst - Commercial, plays an integral role in establishing GAF as the leader in Commercial roofing by building a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the Manager Marketing Insights - Commercial, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing and Customer Program strategy for GAF's growing Commercial business. The ideal candidate will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be leveraged to develop impactful market research plans. This position will be responsible for simultaneously managing, planning, executing and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required. Essential Duties Specific responsibilities include, but are not limited to: + Plans,manages,anddeliversMarketingInsightsprojects.Underthesupervisionof the Manager Marketing Insights - Commercial, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/t To view full details and how to apply, please login or create a Job Seeker account