Digital Marketing Associate

This Jobot Job is hosted by: Amber Leonard

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and sending us your resume.

Salary: $70,000 - $80,000 per year

We are a national manufacturing organization that has been in business for more than 20 years. Our cohesive and growing team works in a casual business environment and believes in family/work life balance.

We offer PTO that starts day one (up to 4 weeks)

401k match

Full medical, dental, vision and life insurance

~ A DAY IN YOUR ROLE ~

• Design innovative content tailored to our clients interests and industry trends, utilizing Sprout Social to schedule and publish posts.
• Maximize the SproutSocial platform to create and curate compelling content tailored to our audience's interests and industry trends, including Social Listening and Employee Advocacy initiatives.
• Keep a pulse on social media channels for industry news, trends, and competitor activity, providing insights to inform strategy and identify opportunities for engagement.
• Track and analyze key performance metrics related to social media activities, generating reports and recommendations for optimization.
• Develop and implement digital marketing strategies to amplify brand awareness and reach our target audience within the B2B sector.
• Ability to navigate and use Salesforce Marketing Cloud to create, manage, and optimize marketing campaigns across the company.
• Develop and execute email marketing campaigns, leveraging automation and personalization features within the platform.
• Analyze campaign performance metrics and implement improvements based on data- driven insights.
• You will be working closely with the sales and marketing teams to develop digital assets and resources that support sales enablement efforts, such as presentations, case studies, and sales collateral.
• Develop and implement training and support to sales and marketing teams on digital tools and best practices, fostering adoption and proficiency.
• Assist in the development and execution of integrated marketing campaigns, leveraging digital channels to maximize impact and ROI.
• Assist with supporting business marketing initiatives by coordinating and executing promotional campaigns and managing the distribution of promotional materials and items.
• Attend site visits to client locations to foster relationships, gather feedback, and provide personalized support, ensuring alignment with organizational objectives and enhancing overall customer experience.

~ WHAT YOU BRING TO THE TEAM ~

• Preferred - Bachelor’s degree in Marketing, Communications, Business, or related field.
• Certifications in Salesforce Marketing Cloud and Google Ad certifications or related platforms are a plus
• 5+ years of experience in sales enablement, marketing enablement, or a related role with proven experience in social media management within a B2B manufacturing environment.
• Proficiency in SproutSocial media management tool, or similar tools.
• Proven track record of developing and executing successful sales and marketing enablement programs that drive revenue growth and improve sales productivity.
• Advanced understanding of social media platforms, trends, and best practices for brand engagement (i.e. LinkedIn, Facebook, Instagram).
• Strong comprehension of marketing principals and common marketing tools.
• Working knowledge of the Adobe Creative Suite.
• Innovative thinker with a passion for innovation and staying ahead of digital trends.
• Solid project management skills with the ability to manage multiple initiatives simultaneously and deliver results within established timelines.
• Ability to apply conceptual, creative, solution-oriented thinking.

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.