Associate Director, Media Planning and Strategy
Zenithmedia - New York, New York, us, 10261
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Associate Director, Media Planning and Strategy
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Zenith Overview
Zenith, a full-service media agency and part of Publicis Media, is seeking a talented Associate Media Director, Strategy. This role involves managing day-to-day media planning and strategy for a high-profile account, leading a team, and developing innovative media plans that align with client goals. The position reports directly to the VP, Strategy. Responsibilities
Implement marketing strategies and oversee planning across campaigns Develop objectives aligning with client’s marketing and business goals Lead cross-team efforts to define and execute campaigns Build and maintain client relationships by understanding industry and business issues Evaluate media performance and KPIs with internal teams Supervise, train, and develop junior staff Manage administrative functions like client setup and billing Manage projects and resources impacting client’s business Participate in recruiting and mentoring staff Lead by example in planning and activation processes Stay informed on media landscape, trends, and competition Maintain strong knowledge of cross-channel media and client’s business Qualifications
B.A. or B.S. in Marketing, Advertising, or related field 6+ years of media planning experience 2+ years managing junior staff Agency experience preferred Proficiency in Microsoft Suite, Nielsen, Kantar, IMS, and other industry tools Ability to translate data into actionable insights Strong communication skills Ability to work independently and manage complex problems Excellent management and organizational skills Additional Information
Our company values diversity and inclusion, offering comprehensive benefits including health coverage, 401K, parental leave, tuition reimbursement, and flexible time off. The salary range is $95,950 - $124,375 annually, with application deadline on 6/27/25. Veterans are encouraged to apply.
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