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4 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. We’re looking for a bold, strategic, and culturally fluent Head of Social, Creator & Community to define how WB Games shows up across digital platforms, in fan communities, and within the creator ecosystem. This leader will shape the voice and presence of our franchises—creating best-in-class programs that build cultural relevance, grow engaged fanbases, and turn players into lifelong advocates. You’ll lead and build a high-performing global team of social managers, influencer leads, and community managers—driving storytelling, audience growth, and player connection across every touchpoint. You’ll also develop global strategies that resonate locally, empowering regional and market-level teams with frameworks and guidance to create content and campaigns that are both brand-consistent and culturally relevant. This role requires deep experience in gaming and fan engagement, along with a sharp understanding of how to scale social and creator ecosystems across console, PC, and mobile. The Daily Platform Strategy: Own and evolve our cross-channel social strategy, ensuring content is tailored to each platform’s native format, audience behavior, and algorithm — from TikTok to LinkedIn. Stay ahead of emerging platform features and trends to ensure our franchises are innovating — not following. Social Creative & Campaigns: Define and own the global social media strategy for all titles and the corporate brand. Collaborate with brand, studio, and comms teams to ensure platform-native storytelling is aligned with broader marketing and product goals Delivering to Brand and Marketing Strategies lead the creative development and execution of always-on content, beats-based campaigns, and franchise launch moments — across social, community and creator platforms. Creator & Influencer Programs: Build long-term relationships with creators who matter — streamers, lore-savvy fans, content creators, cosplayers, and modders — tailored to the culture of each franchise. Launch and lead a global WB Games creator program that rewards fandom with early access, exclusive content, co-creation opportunities, and recognition. Plan and execute influencer campaigns that balance paid partnerships, organic engagement, and surprise-and-delight tactics. Collaborate with internal stakeholders and agencies to scale programs globally, while supporting locally relevant activations. Negotiate talent deals and track performance across Twitch, YouTube, TikTok, and other key channels. Community Engagement & Player Insights: Cultivate authentic fan relationships by engaging directly with players across Discord, Reddit, X, YouTube, Steam forums, and beyond. Lead community-driven campaigns, franchise-specific programs, and in-game activations that strengthen player connection and loyalty. Monitor player sentiment, flag risks and opportunities, and deliver insights reports that help inform publishing strategy, live ops planning, and product development. Build structured feedback loops to ensure community voice influences decision-making across marketing, studios, and franchise teams. Establish moderation protocols to maintain a safe and inclusive community environment Paid Amplification: Partner with growth and performance marketing teams to scale high-performing organic content through paid media. Leverage data and audience insights to test, optimize, and iterate on creative for maximum reach and ROI. Bridge the gap between brand storytelling and performance objectives through strategic amplification. Data-Driven Performance & Optimization: Analyze engagement, reach, sentiment, and creator performance to inform content strategy and improve campaign impact. Identify key spikes, drops, or shifts in community behavior — linking them back to content, creator activations, or in-game moments. Regularly report on KPIs, fan growth, and cultural impact — turning community insight into strategic action. Team Leadership & Collaboration: Build, lead, and mentor a world-class global team across social, creator, and community disciplines. Partner closely with Brand Marketing, Communications, Live Ops, Insights, Product, and Studio teams to ensure aligned strategy and flawless execution. Champion a culture of player-first thinking, platform-native creativity, and data-informed experimentation. The Essentials: 10+ years leading social, creator/influencer, or community programs — ideally in gaming or entertainment. Deep understanding of fan behavior, digital culture, and how gaming communities engage across console, PC, and mobile. Proven experience building teams and launching social/creator/community programs that deliver measurable impact. Fluent in social platforms (TikTok, Discord, YouTube, Instagram, X, Reddit, etc.) and creator ecosystems. Sharp creative instincts with an eye for content that resonates natively and drives conversation. Strong leadership, collaboration, and communication skills with experience managing global stakeholders. Comfortable using performance and sentiment data to drive strategy, identify insights, and iterate content. Passionate about fandom, player communities, and the power of storytelling in games. Seniority level

Seniority level Executive Employment type

Employment type Full-time Job function

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