Senior Salesforce CRM Manager – CRM Strategy, Data Governance, Da...
MDA Edge - New Rochelle, New York, United States
Work at MDA Edge
Overview
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Overview
5 days ago Be among the first 25 applicants This range is provided by MDA Edge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $200,000.00/yr About the Role:
We are seeking a
Senior CRM Manager
to oversee our
Customer Relationship Management (CRM)
and
Email Marketing Systems (EMS) . This role involves optimizing data quality, enhancing system functionality, and supporting business growth through effective CRM strategies. Key Responsibilities:
Manage and maintain
CRM and EMS platforms
for optimal functionality and data accuracy. Design and develop
reporting systems
to aid strategic decision-making. Oversee email campaigns, manage templates, and automate communications. Collaborate with
business development
teams to execute outreach, events, and marketing initiatives. Enhance
data integrity
and enrichment processes to improve engagement. Address
email deliverability issues
to ensure high domain reputation and low bounce rates. Provide
training
on CRM best practices to internal teams and partners. Work with
IT and vendors
to improve CRM integrations and functionalities. Manage
technical configurations
for system performance and issue resolution. Lead initiatives on
data governance, security, and compliance . Plan mailing schedules and audience segmentation strategies. Support
business development and digital marketing
with CRM insights and automation. Technical and Functional Skills:
Experience with
CRM platforms
like
Salesforce, Intapp DealCloud
and EMS tools such as
Pardot, Vuture, Dispatch . Strong skills in
data hygiene, automation workflows, and campaign management . Proficiency in
Microsoft Office Suite , including
Excel, Outlook, Word . Familiarity with
HTML and digital communication tools . Ability to manage complex projects and coordinate with multiple stakeholders. Understanding of
marketing technology and business development . Basic Qualifications:
Bachelor's degree in a related field. Minimum of
10 years
experience in CRM administration and data management. Extensive background in
eMarketing platforms, digital engagement, data hygiene, automation tools . Seniority level
Mid-Senior level Employment type
Full-time Job function
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