Digital Marketing & Communications Specialist
CIRANDA Inc. - Hudson, Wisconsin, United States, 54016
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Digital Marketing & Communications Specialist
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CIRANDA Inc. Digital Marketing & Communications Specialist
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CIRANDA Inc. Get AI-powered advice on this job and more exclusive features. Ciranda is a company rooted in five core values which include: Curiosity, Courage, Collaboration, Clarity, and Character. These values shape Ciranda's culture and drive our success, making us a remarkable company to engage with.
Job Purpose Summary
The Digital Marketing & Communications Specialist supports digital marketing execution and content development across CIRANDA’s website, paid advertising, and communication channels. This role develops tailored content and communications to effectively promote the CIRANDA brand to multiple audiences, including customers, industry partners, and internal stakeholders. The Digital Marketing & Communications Specialist plays a key role in enhancing CIRANDA’s digital presence, supporting marketing campaigns, and producing impactful materials for internal and external campaigns.
Responsibilities
Digital Marketing & Website Support Supports day-to-day website initiatives, including content updates, page maintenance, and landing page creation across CIRANDA’s digital properties. Assists with the tactical execution and ongoing optimization of paid digital campaigns (search, display, social). Monitors website and campaign performance using Google Analytics, Looker Studio, and HubSpot dashboards; compiles reports and provides actionable insights. Supports website optimization and enhancements, including user acceptance testing (UAT), automation improvements, SEO initiatives, and ongoing KPI tracking for traffic, engagement, and conversion performance. Partners with cross-functional teams and external partners to identify opportunities for digital growth and improvement. Content Development & Communications Collaborates with the Marketing, Innovation and Product team to develop annual content plans, content calendars, and key messaging. Assists in developing the overall marketing communication strategy for CIRANDA. Writes and edits content for internal and external audiences, including customer-facing materials, public relations, and sales enablement resources. Develops engaging omnichannel content across print, digital, video, and presentation formats, working independently and with external partners/agencies. Supports internal content creation including sales training materials, product documentation, and presentations for customer meetings and events. Creates, modifies, and updates graphic assets for digital and print using design tools such as Canva and Adobe Creative Suite (e.g., Illustrator, Photoshop). Manages brand content projects from ideation to delivery, including coordination of internal reviews and approvals. Supports social media, email marketing and other marketing efforts as needed. Monitors content and digital marketing trends to inform new initiatives and improve stakeholder engagement. Coordinates responses to media inquiries and develops scripts and talking points for leadership as needed. Participates in developing the content creation budget and monitors adherence.
Required Education & Experience
Bachelor’s degree in marketing, communications, digital media, or a related field (or equivalent experience). Minimum 3 years of experience in content marketing, digital marketing, or a related role.
Desired Competencies
Content Development: Ability to create impactful content across multiple formats and audiences. Digital Marketing: Working knowledge of paid media, SEO, website management, and analytics. E-commerce: Familiarity with e-commerce and website platforms, with the ability to support CMS updates, contribute to user experience improvements, and provide internal support for platform-related questions and customer issues. Sales Enablement: Ability to produce internal resources, training materials, and customer-facing presentations. Collaboration: Strong cross-functional teamwork and project management skills. Adaptability: Comfortable balancing multiple priorities and adjusting to shifting business needs. Communication: Effective and professional verbal and written communication skills. Marketing Technology: Proficiency with CMS platforms, Google Analytics, Google Looker Studio, paid advertising platforms (Google Ads, LinkedIn, Programmatic), marketing automation platforms (HubSpot preferred), and basic HTML preferred. Campaign Management: Experience executing and optimizing paid search and display campaign management is preferred. Design Software: Experience with graphic design software, including Canva and Adobe Creative Suite, with the ability to create and update visual assets for digital and print.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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