Senior Vice President, Creator Marketing (San Francisco)
Edelman - San Francisco
Work at Edelman
Overview
- View job
Overview
Senior Vice President, Creator Marketing
Join to apply for the Senior Vice President, Creator Marketing role at Edelman
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
We’re looking for a Senior Vice President, Creator Marketing to lead a significant portfolio of clients, with a primary focus on tech and B2B sectors. This role is ideal for a strategic leader who can shape and scale integrated creator marketing programs that deliver measurable business outcomes while driving innovation across platforms and sectors.
As a senior leader in Edelman’s growing Creator Marketing practice, you’llbe responsible for managing complex accounts, leading high-performing teams, and developing cross-channel campaigns that meet and exceed client goals. You’ll also play a key role in mentoring talent, driving operational excellence, and evolving our Creator Marketing vision to meet the dynamic needs of the marketplace.
Lead integrated marketing strategies across paid, earned, owned, and shared media channels.
Partner with senior leaders across creative, strategy, and account teams to conceptualize and pitch innovative creator solutions.
Champion creator partnerships on emerging platforms including Reddit, Substack, Discord, and Twitch—while staying rooted in staples like YouTube, Instagram, and TikTok.
Interpret business and cultural data to inform high-impact creator activations.
Drive commercial growth with current and prospective clients, especially in the tech and B2B space.
Drive growth by leading new business efforts, elevating creative and strategic output, and nurturing a high-performing team.
Drive a collaborative culture across Creator teams and other Edelman offerings and communities to enhance overall culture, effectiveness, efficiencies and best work on behalf of agency.
A proven leader in creator marketing with a track record of scaling programs and teams.
Deeply familiar with the influencer landscape, including creator tiers, digital platforms, legal and compliance frameworks, and measurement methodologies.
Strong champion of organizational processes and new services under the Creator Marketing umbrella.
10+ years of relevant experience in communications marketing and/or related fields
~ A bachelor’s degree or equivalent work experience
~ Demonstrated success leading creator marketing strategies in agency or brand environments
~ Deep expertise in creator partnerships, content strategy, and ROI-focused campaign development
~ International/Global experience is a nice to have but not mandatory
~ Demonstrated pulse on creator marketing trends, platform innovations, and emerging talent, bringing fresh thinking to every brief.
~ An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
Edelman offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
Seniority level Executive
Employment type Full-time
Job function Marketing and Sales
Sign in to set job alerts for “Senior Vice President Marketing” roles.
Director, Global Head of Brand Marketing - Facebook
Global Client Director, Global Strategic Accounts - LinkedIn Marketing Solutions
Director, Retail + International Marketing
Senior Manager / Director, Marketing Operations
Director, Consumer Marketing Communications
Executive Creative Director, Google Devices Marketing
VP, Performance Marketing / Director, Paid Media & Growth
Director, Reality Labs Portfolio Marketing
Director, Strategy & Operations - Marketing
Director, Brand Marketing, Family, Kids & Baby
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#