Hut 8
Director, Retail Strategy & Operations
Hut 8 - Miami, Florida, us, 33222
Work at Hut 8
Overview
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Overview
ABOUT HUT 8
Imagine the ultimate destination for those who want to work at the cutting edge of technology, energy, and infrastructure. Hut 8 is on a mission to build and operate some of the world’s largest data centers for next-generation computing workloads, including AI, Colocation, Cloud, and Bitcoin Mining. We are proud to offer interesting and challenging opportunities for individuals who want to build teams, solve problems, and make an impact from day one. If you’re an ambitious individual looking for a career that is as rewarding as it is challenging, you’ve come to the right place.
ABOUT AMERICAN BITCOIN CORP American Bitcoin is a Bitcoin accumulation platform focused on building America’s Bitcoin infrastructure backbone. A majority-owned subsidiary of Hut 8, the company today focuses exclusively on industrial-scale Bitcoin mining and strategic Bitcoin reserve development. American Bitcoin combines Hut 8’s proven mining operations, cost-efficient infrastructure development capabilities, and disciplined approach to capital allocation with Eric Trump’s commercial acumen, capital markets expertise, and commitment to the advancement of decentralized financial systems.
ABOUT THE ROLE This is a rare, high-profile opportunity to build a new direct-to-consumer retail brand from scratch. As
Director of Retail Strategy & Operations , you will lead the launch and growth of American Bitcoin’s e-commerce and branded merchandise platform, including clothing, lifestyle goods, and cultural products that reflect the mission of American Bitcoin.
You’ll serve as the founding business leader of this initiative, with ownership over strategy, P&L, product roadmap, partnerships, and execution. This role demands a business-first builder who thrives in zero-to-one environments and is equally comfortable optimizing margins as they are shaping drops that resonate. The right candidate will bring analytical discipline, strategic clarity, and brand instinct to every decision.
Key Responsibilities
Define, launch, and scale ABTC's consumer retail platform from the ground up
Build and own financial models to forecast, manage, and deliver against revenue and margin KPIs
Shape go-to-market strategy and execution product drops, partnerships, launch timing, channel selection, and pricing
Collaborate with creative, design, and marketing partners to develop culturally resonant, high-quality products
Establish operations, including a robust e-commerce stack, logistics, inventory systems, and post-purchase experience
Recruit and manage key hires, contractors, and partners across growth, merchandising, and customer experience
About You
Bachelor’s degree required or equivalent professional experience
6+ years in consumer, e-commerce, or digitally native brand environments
Experience launching and scaling a direct-to-consumer or consumer-facing brand
Ability to manage P&L with financial modeling and unit economics expertise
Experience building operational infrastructure from scratch in e-commerce, fulfillment, and customer experience
Deep understanding of digital growth metrics such as CAC, LTV, conversion, AOV, and retention
Strong instinct for brand, culture, craft, and product-market fit
Leadership experience in cross-functional teams and external partnerships
Resourceful, execution-oriented, and adaptable to ambiguity
Work Environment This role is remote or based at our headquarters in Brickell, Miami, Florida. Reasonable accommodations are available for individuals with disabilities.
What Makes Hut 8 a Great Place to Work We offer comprehensive benefits including medical, dental, vision, life, and disability insurance, along with paid time off. Our culture is driven by entrepreneurial spirit, transparency, and growth. Opportunities include:
Collaborating with talented peers from diverse backgrounds
Pitching new products and initiatives to experienced leadership and a seasoned board
Engaging in a meritocratic environment that fosters learning and development
Building a professional network at the forefront of technology, energy, and infrastructure
#J-18808-Ljbffr
ABOUT AMERICAN BITCOIN CORP American Bitcoin is a Bitcoin accumulation platform focused on building America’s Bitcoin infrastructure backbone. A majority-owned subsidiary of Hut 8, the company today focuses exclusively on industrial-scale Bitcoin mining and strategic Bitcoin reserve development. American Bitcoin combines Hut 8’s proven mining operations, cost-efficient infrastructure development capabilities, and disciplined approach to capital allocation with Eric Trump’s commercial acumen, capital markets expertise, and commitment to the advancement of decentralized financial systems.
ABOUT THE ROLE This is a rare, high-profile opportunity to build a new direct-to-consumer retail brand from scratch. As
Director of Retail Strategy & Operations , you will lead the launch and growth of American Bitcoin’s e-commerce and branded merchandise platform, including clothing, lifestyle goods, and cultural products that reflect the mission of American Bitcoin.
You’ll serve as the founding business leader of this initiative, with ownership over strategy, P&L, product roadmap, partnerships, and execution. This role demands a business-first builder who thrives in zero-to-one environments and is equally comfortable optimizing margins as they are shaping drops that resonate. The right candidate will bring analytical discipline, strategic clarity, and brand instinct to every decision.
Key Responsibilities
Define, launch, and scale ABTC's consumer retail platform from the ground up
Build and own financial models to forecast, manage, and deliver against revenue and margin KPIs
Shape go-to-market strategy and execution product drops, partnerships, launch timing, channel selection, and pricing
Collaborate with creative, design, and marketing partners to develop culturally resonant, high-quality products
Establish operations, including a robust e-commerce stack, logistics, inventory systems, and post-purchase experience
Recruit and manage key hires, contractors, and partners across growth, merchandising, and customer experience
About You
Bachelor’s degree required or equivalent professional experience
6+ years in consumer, e-commerce, or digitally native brand environments
Experience launching and scaling a direct-to-consumer or consumer-facing brand
Ability to manage P&L with financial modeling and unit economics expertise
Experience building operational infrastructure from scratch in e-commerce, fulfillment, and customer experience
Deep understanding of digital growth metrics such as CAC, LTV, conversion, AOV, and retention
Strong instinct for brand, culture, craft, and product-market fit
Leadership experience in cross-functional teams and external partnerships
Resourceful, execution-oriented, and adaptable to ambiguity
Work Environment This role is remote or based at our headquarters in Brickell, Miami, Florida. Reasonable accommodations are available for individuals with disabilities.
What Makes Hut 8 a Great Place to Work We offer comprehensive benefits including medical, dental, vision, life, and disability insurance, along with paid time off. Our culture is driven by entrepreneurial spirit, transparency, and growth. Opportunities include:
Collaborating with talented peers from diverse backgrounds
Pitching new products and initiatives to experienced leadership and a seasoned board
Engaging in a meritocratic environment that fosters learning and development
Building a professional network at the forefront of technology, energy, and infrastructure
#J-18808-Ljbffr