Paid Media Specialist
HexClad Cookware - Los Angeles
Work at HexClad Cookware
Overview
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Overview
JOIN HexClad | We’re HexClad and we’re disrupting the hybrid revolution to elevate kitchens across the globe. From bootstrap roots to Gordon Ramsay’s endorsement, HexClad thrives as a pre-IPO, best-in-class cookware brand. Our highly profitable omnichannel success crafts more than cookware; we create home moments, embracing the heart of success through the food and memories at your table.
We’ve cultivated a powerhouse team and believe you might have the necessary skill set to join our revolution.
If you’re passionate about building a consumer brand that goes beyond the transaction, this is your sign to apply.
YES, CHEF! | We are seeking an experienced Paid Media Specialist, to help scale our growth efforts in paid media and reporting functions for HexClad. Come join the revolution and help us shape the future of cookware for everyone.
Location | LA HexQuarters (4 days in office at HexQuarters, 1 day remote)
Time Zone Expectations | PST
Details | Full Time- Exempt
Reporting to | Head of Advertising
TASTE SUCCESS | As our Paid Media Specialist at HexClad, you will play a pivotal role in driving the success of our digital advertising initiatives. You will also have the opportunity to manage the rapidly evolving ad channels across paid media, such as Podcast, Pinterest, and more.
- Budget Allocation: Manage advertising budgets effectively, optimizing spend to maximize ROI and achieve campaign objectives.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords.
- Reporting & Analysis: work with Growth team to create and maintain reports/analyses scrutinizing success and optimizations in google and other marketing campaigns
- Paid Media Strategy: Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation across all channels
- Testing & Incrementality: Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more
- Competitor Analysis: Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.
- Collaborative Reporting: Work closely with the analytics team to generate comprehensive reports.
Requirements
- In-depth knowledge of Google Ads advertising platforms.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Strong understanding of digital marketing trends and best practices.
- Effective communication and collaboration skills.
- Detail-oriented with excellent project management abilities.
- Curiosity & eagerness to understand and own new tools, data, and opportunities
- Proven track record of account ownership
- Communication skills & experience that match a high-powered remote team
- Familiarity with e-commerce analytics tools.
- Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
- Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus.
SHARED MEALS | The role is great, and there’s more in it for you!
Compensation | Exact compensation may vary based on skills, experience, and location.
Bonus | Annual bonus potential
Health | 100% of the employee premium covered on select choice plans, and offers dental, vision
401k | up to a 4% match of salary on 401k contributions
Unlimited Time Off | An unlimited approach to support your time away from work
Cookware | Be part of the revolution with employee perks