eCommerce Marketing and Content Manager
Davita Inc. - Middleton, Wisconsin, United States, 53562
Work at Davita Inc.
Overview
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Overview
Reporting to the eCommerce Media Sr. Manager, this position will be focused on the Global Home Care business unit and work closely with the eCommerce Sales and Marketing teams as well as our media partners. This role is an integral part of an in-house eCommerce media team to drive direct performance results for the Global Home Care business unit. Primary Duties & Responsibilities
(80%) Campaign Execution & Reporting
Manage retailer sponsored search campaigns while playing a major role in developing and supporting the overall media strategy.
Build and manage digital campaigns (search) across Amazon, Walmart and emerging platforms to drive conversion on retailer websites through sponsored product ads
Collaborate with retail display counterpart to ensure cohesive strategy across the phases of the funnel
Co-develop automated reporting to streamline processes, audit current campaign structure, conduct keyword research and document strategy and process of the team's campaign approach
Lead bi-weekly status calls with internal stakeholders and capture follow ups
Using real time data-analyze & identify insights to deliver incremental and profitable growth for our brands via retail search and display
Be a platform expert on retail media trading platforms - understand and share new or scalable capabilities, utilize existing tools to drive retail media KPIs
Utilize supplemental reporting and audiences within Amazon Marketing Cloud to drive conversion
Be a thought leader and help us transform what winning looks like via new ideas, processes, and outside-the-box thinking
Collaborate and partner with retailers with post campaign analysis to influence future digital campaign strategy
Develop annual budget and allocate across brands, categories, retailers, and campaigns to align with business objectives and goals
Develop digital marketing and media strategies for joint online sales and marketing plans. Partner closely with sales, marketing and creative teams
Create and execute eCommerce media recommendations to support new product launches and tentpole campaigns within the integrated marketing plans
Develop and analyze return on investment metrics and campaign analytics
Work closely with the Consumer Insights and Analytics Team to project and track ROI and campaign KPIs
Develop KPI benchmark tracker by platform
Participate in weekly and monthly meetings with stakeholders to share results, insights and learnings
Create standardized reporting that translates data into actionable insights and present regularly at Monthly Business Reviews with Brand and Sales stakeholders
Communicate with internal stakeholders on trends and pacing, and deliver results against key KPIs
Manage campaign optimization efforts and effective digital marketing platform usage
Lead the Global Home Care media relationship with Amazon, Walmart and other strategic retail partners as appropriate
(20%) Other
Track, code and manage invoices, client budgets and spend pacing
Develop strong relationships across internal, agency, and platform/publisher partners
Monitor consumer and competitive landscape for trends and digital best practices
Share best media practices across cross-functional partners
Proactively look for ways to build efficiencies and automation into the team workflows, partner with manager to implement those recommendations
Education and Experience Profile Bachelor's degree in Communications, Marketing, Analytics, or equivalent
Minimum of 3 years' experience in eCommerce Media, Digital Media or equivalent field
Required Skills Strong communicator who can bridge the gap between data and strategy. Proven experience developing standardized reporting and presenting to stakeholders
Excellent written and verbal communication skills, as well as strong collaboration abilities enabling relationships with the team
Entrepreneurial spirit - an insatiable curiosity to learn
Able to digest, analyze, and visualize large sets of data
Strong organizational skills and attention to detail.
Strategically-minded with in-depth "hands-on keyboard" experience in B2C industries, preferably CPG
Previous experience with Amazon and Walmart native media platforms and media mix
Proven experience taking data-driven approaches to build marketing / media strategy
Experience managing portfolio of brands, showing ability to handle multiple tasks, priorities, and deadlines
Work Environment Working conditions are normal for a remote role.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
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