Assistant Director, Residential Marketing
Starwood Hotels - Miami, Florida, us, 33222
Work at Starwood Hotels
Overview
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Overview
Come grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet—one hotel at a time—and we’re defined by impact, purpose, and a deep respect for the world around us.
(And yes, we even compost our bad ideas.). 1 Hotels invites guests to live in rhythm with nature—offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance. Treehouse Hotels brings back the wonder of childhood hideaways—cozy, curious, and just a little mischievous. It’s a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story. Baccarat Hotels carries forward a 250-year legacy and the spirit of
l’art de vivre —the French art of celebrating life—with beauty, ritual, and moments of delight. Recognized by
Newsweek
as a 2024 Most Loved Workplace, Starwood fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you’re ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here. Position Overview We are seeking a dynamic and strategic Assistant Director, Residential Marketing tosupport the launch and ongoing success of residential projects under the 1 Homes and Baccarat Residences brands .
This role will be an integral part of the Brand Marketing team, acting as a key liaison between marketing, development, and residential ownership groups. The ideal candidate brings a hybrid background in
luxury brand and residential marketing,
with experience in
creative development, digital and social media, experiential programming,
and
sales enablement.
They will serve as a
brand guardian , ensuring a cohesive and compelling expression of each brand’s identity across all residential initiatives—from
early-stage pitch support to full-scale campaign execution. This role offers a unique opportunity to
position each residential project as a standalone destination
while maintaining deep integration within the overarching hotel brand narrative. The Assistant Director, Residential Marketing will collaborate cross-functionally and globally, supporting both development and marketing functions, working closely with agency partners and developer project teams to bring each vision to life. Key Responsibilities Develop & Execute Marketing Plans Review and comment on developer marketing plans to ensure consistency with brand and generate the most impact on sales strategy. Partner with the development team to create
pitch decks, sales tools, and marketing resources
that support business growth. Build and maintain comprehensive
residential marketing toolkits
to ensure consistent brand execution and storytelling. Review developer integrated marketing campaigns across
paid media, social, digital, and print channels. Develop unique, brand-aligned experiences including
launch events, collaborations, and showroom activations. Act as the point of contact for developers, coordinating deliverables with various internal teams including design and operations. Content Creation Collaborate with internal and external partners to develop
engaging content
for digital platforms, print materials, and owned channels. Ensure all content reflects the
distinctive voice, visuals, and values
of each brand. Data & Analytics Work alongside developer marketing teams to analyze performance data to evaluate the effectiveness of marketing strategies and
optimize campaigns
accordingly. Help track key KPIs across marketing touchpoints and generate actionable insights for ongoing refinement. Cross-Functional & Global Collaboration Serve as the connective tissue between
brand marketing, development, creative, and communications
teams. Liaise with ownership and sales teams to align efforts and elevate the overall residential marketing experience. Collaborate with
international development teams and global stakeholders
to ensure regional nuance while maintaining brand consistency. Oversee
external agencies, consultants, and project contributors,
providing creative direction, feedback, and strategic alignment. What Makes You a Great Fit Based in
Miami, FL,
with the ability to work on-site at our home office. 4+ years of experience
in luxury brand, hospitality, or residential marketing; experience in branded residences and luxury hospitality is a plus. Proven ability to
craft compelling brand narratives , write engaging copy, and oversee high-quality creative execution. Demonstrated experience working with
international teams or markets
across time zones and cultures. Strong organizational and project management skills, with the ability to prioritize
and multitask
in a fast-paced environment. Experience leading
agencies, vendors, or cross-functional project teams
from ideation to execution. A collaborative, proactive, and entrepreneurial spirit with a
strategic mindset. A passion for
sustainability, design, innovation,
and the future of luxury living. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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