Marketing Director
Specialist Sports - Saint Louis, Missouri, United States, 63146
Work at Specialist Sports
Overview
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Overview
Specialist Sports Group is a well-established and expanding sporting goods agency offering Sales, Marketing, Distribution, and Creative solutions to performance sports brands including world leading brand adidas. Specialist Sports is based on the western edge of Southampton, England. Specialist Sports have distribution responsibility for 12 product categories across the UK, Ireland, Europe and several other territories around the world. The category portfolio includes Rugby, Hockey, Cricket, Netball, Tennis, Track & Field, Golf, Olympic Sports and Teamwear featuring a range of products used by many of the world’s best athletes and grassroots enthusiasts. Specialist Sports are custodians of the adidas brand in many of these categories and hold Sports Marketing contracts with relevant Governing Bodies, leading clubs, and athletes. Alongside distribution rights, the Group holds the global license to manufacture adidas apparel, accessories, and hardgoods categories including Rugby, Hockey and Cricket in support of the wider commercial strategy. THE ROLE The Marketing Director will be responsible for overseeing and executing the company’s marketing strategy across all brands and each sport category. This individual will lead the marketing team, collaborate across departments, and play a key role in shaping the company’s direction. Team Management and Development Lead, mentor, and manage the Marketing team to deliver the Marketing strategy and plans Set key objectives and goals for team members, provide ongoing feedback and support Manage external partners including agencies and freelancers Campaign Execution Plan and manage multi-channelled campaigns including digital, social, events, and PR Track and monitor campaign performance and provide reports based on results Content Creation & Social Management Oversee the development and execution of on brand content (adhering to brand guidelines) across multiple formats to support product launches and campaigns which drive engagement Organise content shoots involving key stakeholders including brands and sponsored athletes Track content performance and present results to key stakeholders Oversee the management of brand social channels and Specialist Sports channels including planning and scheduling content Budget Management Own and manage the Marketing budgets across each Sport, within Specialist Sports and Specialist Sports Creation Monitor and report on Marketing spend Reallocate Marketing spend where appropriate Stakeholder Collaboration Work closely and co-ordinate with Category managers to deliver plans across categories Provide regular updates on campaign plans and performance internally and with brand stakeholders (including adidas) eCommerce and Brand Website Management: Lead strategy, execution, and optimisation of the brand’s eCommerce operations Oversee the management and continuous improvement of partner brand websites, ensuring an exceptional user experience, mobile responsiveness, and effective integration of content, ticketing, and merchandise platforms Monitor site analytics, conversion rates, and customer behaviour to inform strategy and improve performance ABOUT YOU 7-10 years of Marketing experience, including management of a team Strong communication and presentation skills Proven track record of leading successful integrated marketing campaigns Creative thinker with results driven mindset Expertise in digital marketing, social media strategy, content creation, and analytics tools Experience in the sports industry is beneficial Ability to work autonomously SALARY & BENEFITS Contributory pension Bonus structure 25 days annual leave excluding bank holidays Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Sporting Goods Manufacturing Referrals increase your chances of interviewing at Specialist Sports by 2x Sign in to set job alerts for “Marketing Director” roles.
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