Senior Brand Manager
Primal Pet Foods, Inc - WorkFromHome
Work at Primal Pet Foods, Inc
Overview
- View job
Overview
The ideal candidate for this position will have an entrepreneurial mindset, delivering big picture thinking while executing with a detail-oriented focus. This role will require a strong sense of ownership, organizational partnership, and passion for improving the lives of pets! The role reports to the Primal Pet Group Chief Marketing Officer.
Responsibilities
- Lead the creation and continuous development of our new 3-year Primal Pet Foods product pipeline for domestic and international markets, inclusive of new items and portfolio optimization.
- Develop the broader ideation process and manage execution, including identifying, researching, sizing and validating ideas, and leveraging consumer researching and testing when appropriate.
- Lead innovation projects as they move from concept to launch within the Primal StageGate process, including brief creation, ideation, product design & consumer validation, project scaling and commercialization.
- Play the lead role in analysis and sharing of market trends, consumer preferences, and competitor activities to identify opportunities for innovation/renovation, regularly reviewing to identify insights.
- Collaborate closely with cross-functional teams including brand marketing, sales, project management, quality, operations, R&D, regulatory and finance to effectively support innovation projects and ensuring alignment with overall business objectives.
- Work closely with R&D and Nutrition throughout the new product development lifecycle to provide input on product formulations and product testing.
- Manage detailed deliverables related to the creative execution of new products including timelines, technical documents and packaging proofing to ensure on time delivery with internal and external partners.
- Lead analysis that ensures opportunities meet financial objectives through price, positioning, forecasting, revenue & margin expectations.
- Monitor project progress against goals and objectives, identify potential risks and issues, and implement mitigation strategies as needed.
- Develop compelling, insight-backed internal & external presentations to support product sell-in, marketing hand-off and training.
- Identify opportunities for innovation process optimization and help develop changes to improve effectiveness and streamline speed to market.
- Bachelor’s Degree in Marketing or related field required, MBA is a plus.
- 5+ years of prior brand innovation and product development experience in the consumer packaged goods (CPG) industry.
- Pet food industry experience highly preferred.
- Experience in using data sources such as Nielsen, Stackline, and trend reports.
- Highly proficient in Microsoft Excel, PowerPoint & Word
- Proven track record of leading successful new product initiatives, from concept development to commercialization.
- Strong blend of strategic mindset and analytical/data-driven thinking, with the ability to translate market insights into actionable strategies and initiatives.
- Strong communication and relationship-building skills, with the ability to effectively collaborate with cross-functional teams and influence key stakeholders.
- Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
Additional Considerations
- Applicants must be currently authorized to work in the U.S.
- This position is mostly remote with the option to go to our Evanston office if desired.
- Ability to travel up to 25% to other Primal locations and other necessary locations identified for the position and business.
Compensation: $140,000-$180,000 - salary offered is dependent on experience level, qualifications, location, and other factors not limited to these mentioned.
Primal Pet Group is a Drug Free Workplace and an Equal Opportunity Employer.
Please review our Employment Privacy Policy here: . By submitting an application with us, you acknowledge that you have read and understand this policy.
#J-18808-Ljbffr