Brand Manager, Beauty & Salon
JCPenney - Dallas, Texas, United States, 75215
Work at JCPenney
Overview
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Overview
Brand Manager - Beauty & Salon
The Brand Manager - Beauty & Salon is responsible for supporting the development and execution of brand strategies and activations across the Beauty & Salon division. This role focuses on planning and delivering brand launches, expansions, and key brand moments through clear, executable timelines and cross-functional alignment. The Brand Manager will also oversee a direct report who leads store communication and provides store support for all brand-related initiatives.
Reports to: Sr. Manager, Beauty & Salon Experience
Key Partnerships: Beauty & Salon Buying Team, Marketing, Education & Services, Beauty Operations Team & Other Cross-functional members
Responsibilities
Primary Responsibilities:
Partner with the Sr. Manager of Experience to support the development of brand strategies and seasonal brand priorities. Own the executional planning and timelines for brand launches, exclusives, and expansion strategies. Build and manage brand planners that map all key milestones, deliverables, and cross-functional dependencies. Collaborate with Merchandising, Marketing, and Store Operations to ensure brand plans are integrated into broader business timelines. Serve as the central point for aligning internal teams on brand strategy execution and timing. Manage and mentor a direct report responsible for store communication and day-to-day brand support at the field level. Ensure store teams are equipped with timely communication, tools, and resources to activate brand strategies effectively. Track brand activation results and help optimize future launches and strategies based on insights and feedback
Qualifications
Core Competencies & Accomplishments:
Strong planning and organizational skills Effective timeline and milestone management Collaborative and cross-functional communication Clear and concise written and verbal communication skills High attention to detail and follow-through Adaptable and solutions-oriented Passionate about brand storytelling and strategy execution
Pay Range
USD $85,000.00 - USD $130,000.00 /Yr.
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