Cherry Bekaert
Go-to-Market Marketing Specialist
Cherry Bekaert - Chicago, Illinois, United States, 60290
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Overview
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Go-to-Market Marketing Specialist
role at
Cherry Bekaert
Ranked among the largest accounting and consulting firms in the country and consistently recognized as a Great Place to Work, Cherry Bekaert delivers innovative advisory, assurance, and tax services to our clients. We foster a collaborative environment focused on enabling your career growth and professional development. Our Go-to-Market team seeks a Marketing Specialist with relevant experience. The role offers flexibility to work onsite, hybrid, or remotely within the United States.
As a member of Cherry Bekaert’s Go-to-Market (GTM) team, the GTM Marketing Specialist will support regional and industry initiatives, providing creative and strategic assistance for external marketing activities. This position collaborates with the Regional Marketing Manager, Industry Marketing Managers, and cross-functional teams including Editorial, Design, Marketing Technology, Digital Marketing, and Business Development. The role involves supporting marketing strategies aimed at growth, client retention, and engagement, as well as coordinating local and industry-specific events.
Regional Support: The GTM Marketing Specialist will help develop and enhance Cherry Bekaert’s regional brand presence through event planning, sponsorship management, budget oversight, and internal education initiatives.
Industry Support: The focus will be on supporting the Industrial Manufacturing/Consumer Goods and Technology/Life Sciences industries through content creation, email marketing, event coordination, and ROI tracking.
Key Responsibilities:
Assist in developing multi-channel marketing campaigns to support strategic objectives.
Research industry trends and competitors to generate relevant content ideas.
Create marketing collateral and update assets.
Coordinate external events, sponsorships, webinars, and podcasts.
Build stakeholder relationships and collaborate internally.
Support additional marketing projects as needed.
Qualifications:
Strong teamwork and communication skills, with professional interaction capabilities.
Experience managing multiple campaigns and content development.
Attention to detail, with ability to prioritize and adapt in a fast-paced environment.
Excellent written, verbal, and presentation skills.
Ability to simplify complex topics for broad audiences.
Willingness to learn and adapt.
Proficiency with marketing tools and technologies.
Strong PC skills: Excel, PowerPoint, Word.
Ability to work independently in a virtual environment while maintaining team connectivity.
What We Offer:
Inclusive values fostering trust, collaboration, and respect.
Opportunities for innovation and engagement.
Career development and professional growth.
Competitive salary and comprehensive benefits, including bonuses, health coverage, retirement plans, and more.
Flexible work arrangements to support work-life balance.
Networking opportunities with diverse professionals.
The salary range for this position is $48,450 to $75,000, determined by experience, education, skills, and location. Cherry Bekaert is an equal opportunity employer and requires candidates to demonstrate US work eligibility. We do not sponsor work visas for this role.
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Go-to-Market Marketing Specialist
role at
Cherry Bekaert
Ranked among the largest accounting and consulting firms in the country and consistently recognized as a Great Place to Work, Cherry Bekaert delivers innovative advisory, assurance, and tax services to our clients. We foster a collaborative environment focused on enabling your career growth and professional development. Our Go-to-Market team seeks a Marketing Specialist with relevant experience. The role offers flexibility to work onsite, hybrid, or remotely within the United States.
As a member of Cherry Bekaert’s Go-to-Market (GTM) team, the GTM Marketing Specialist will support regional and industry initiatives, providing creative and strategic assistance for external marketing activities. This position collaborates with the Regional Marketing Manager, Industry Marketing Managers, and cross-functional teams including Editorial, Design, Marketing Technology, Digital Marketing, and Business Development. The role involves supporting marketing strategies aimed at growth, client retention, and engagement, as well as coordinating local and industry-specific events.
Regional Support: The GTM Marketing Specialist will help develop and enhance Cherry Bekaert’s regional brand presence through event planning, sponsorship management, budget oversight, and internal education initiatives.
Industry Support: The focus will be on supporting the Industrial Manufacturing/Consumer Goods and Technology/Life Sciences industries through content creation, email marketing, event coordination, and ROI tracking.
Key Responsibilities:
Assist in developing multi-channel marketing campaigns to support strategic objectives.
Research industry trends and competitors to generate relevant content ideas.
Create marketing collateral and update assets.
Coordinate external events, sponsorships, webinars, and podcasts.
Build stakeholder relationships and collaborate internally.
Support additional marketing projects as needed.
Qualifications:
Strong teamwork and communication skills, with professional interaction capabilities.
Experience managing multiple campaigns and content development.
Attention to detail, with ability to prioritize and adapt in a fast-paced environment.
Excellent written, verbal, and presentation skills.
Ability to simplify complex topics for broad audiences.
Willingness to learn and adapt.
Proficiency with marketing tools and technologies.
Strong PC skills: Excel, PowerPoint, Word.
Ability to work independently in a virtual environment while maintaining team connectivity.
What We Offer:
Inclusive values fostering trust, collaboration, and respect.
Opportunities for innovation and engagement.
Career development and professional growth.
Competitive salary and comprehensive benefits, including bonuses, health coverage, retirement plans, and more.
Flexible work arrangements to support work-life balance.
Networking opportunities with diverse professionals.
The salary range for this position is $48,450 to $75,000, determined by experience, education, skills, and location. Cherry Bekaert is an equal opportunity employer and requires candidates to demonstrate US work eligibility. We do not sponsor work visas for this role.
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