Market Research Strategist
TalentAlly - Boston, Massachusetts, us, 02298
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Overview
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Overview
Market Research Strategist
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Market Research Strategist
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TalentAlly Get AI-powered advice on this job and more exclusive features. THE ROLE
The Market Research Strategist leads the development and application of primary, secondary and strategic market research globally. Partnering with the Senior Manager, he or she actively participates in developing, analyzing and presenting research insights to aid in the understanding of market opportunities, competitive positioning, industry trends, and marketing/sales strategy execution across all channels and markets. THE ROLE
The Market Research Strategist leads the development and application of primary, secondary and strategic market research globally. Partnering with the Senior Manager, he or she actively participates in developing, analyzing and presenting research insights to aid in the understanding of market opportunities, competitive positioning, industry trends, and marketing/sales strategy execution across all channels and markets.
What You Will Do
Collaborates with internal business partners, including senior leadership, to clearly identify and articulate the business issues and recommends quantitative, qualitative and secondary research methodologies to achieve desired objectives. Provides input towards and implements the market research functional strategy. Develops RFPs, evaluates third-party research proposals to identify appropriate solutions within budget/resource constraints, and manages third party vendors throughout the project lifecycle. Executes all aspects of primary market research projects including questionnaire development, sample procurement, fieldwork, data tabulation/coding, analysis and reporting. Leads smaller research projects independently and seeks guidance for when necessary. Partners closely with internal stakeholders and centers of excellence within distribution to identify areas of inquiry and key research deliverables (internal and external). Provides on-going communication and reporting (e.g., schedules, field updates, interim reports, etc.) to senior leadership and internal business stakeholders. Conducts in-depth data analysis using traditional and advanced methods (using statistical software when needed). Prepares detailed research reports, presentations and ad-hoc deliverables, summarizing key findings, implications and recommendations. Presents research insights to key stakeholders across the organization, including senior leadership. Addresses ad-hoc research requests from business partners by synthesizing insights from third-party research reports and publications. Maintains internal market research library and communicates with key stakeholders when new research becomes available. Coordinates third-party consultant presentations and collaborations when requested.
What We Are Looking For
Bachelor's degree. MBA or other advanced degree preferred. Minimum of 6-8+ years' experience in market research, marketing or other analytic roles, with at least 2 of those years working within investment management or financial services sectors. Project management experience with proven ability to organize and coordinate multiple projects simultaneously and meet competing deadlines. Excellent verbal and written communication skills. Accustomed to and comfortable working with and presenting to senior executives. Superb business judgment, problem solving and organizational skills. Hands-on,highly motivated self-starter. Willingness to travel to attend applicable project, industry, conferences, and other sales meetings. Strong interpersonal skills and the ability to pay particular attention to all project details are critical. Proficiency in MS Office products to include MS Excel, PowerPoint and Word. Working knowledge of statistical techniques, and experience with statistical software such as SPSS or SAS.
Preferred Skills, Qualifications & Experience
Familiarity with financial investment products and solutions (e.g., mutual funds, ETFs, SMAs, etc.). Prior experience with survey programming and CX measurement platforms (e.g., Decipher, Forsta Surveys, Confirmit, Qualtrics, Medallia, etc.). Prior experience with data visualization tools and applications (e.g., Tableau, BI platforms, etc.).
PDN-9f5ab7c3-150b-4034-9cc6-bf51a5a598cf
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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