Vice President of Marketing
SBH Fashion - Montclair
Work at SBH Fashion
Overview
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Overview
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Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion
Digitally Native Beauty brand is looking for a looking for a strategic, well-rounded Vice President of Marketing to lead the day-to-day execution and cross-functional alignment of marketing. This role will oversee brand marketing, go-to-market execution, influencer and partnership strategy, creative development, marketing operations, and campaign planning.
The ideal candidate is a strategic and collaborative marketing leader with a strong background in brand and marketing strategy, influencer and creator marketing, partnerships, and go-to-market execution. This role is responsible for helping reach new audiences, scale their creator and partnership programs, and drive consistent, high-impact product launches.
Key Responsibilities
Marketing Leadership
- Lead the execution of the marketing calendar across product launches, evergreen campaigns, influencer moments, and key brand milestones
- Build integrated campaign strategies across teams and channels—owned, earned, and paid
- Partner cross-functionally with Growth, Product, Retail, and CX to align on goals, messaging, and deliverables
- Ensure consistency and clarity across all marketing touchpoints
- Own launch strategy and execution for all new products, kits, and collaborations
- Build repeatable GTM processes in partnership with Product, Ops, and Creative
- Ensure launches are high-impact, on time, and well supported by all marketing functions
- Partner closely with Growth team to ensure alignment on messaging, assets, and channel rollout
- Set the vision and strategy for influencer and creator marketing
- Lead execution across organic seeding, paid partnerships, whitelisting, and affiliate
- Collaborate with Growth to amplify creator content in paid and performance media
- Build and manage a high-performing Influencer team and hire key talent
- Partner with Creative Director to concept and execute 360 campaigns and key brand moments
- Own marketing briefs and cross-functional kickoffs with Creative, Brand, and Growth
- Guide asset development across platforms and formats—from email to Meta to retail
- Ensure creative output is high quality, on brand, and strategically sound
- Manage and mentor team leads across Brand, Creative, Influencer, and Marketing Ops
- Drive clarity, accountability, and focus across all marketing functions
- Establish process and team structure to support scaling execution
- Own team-wide planning and delivery against calendar and company goals
- 10+ years in marketing with at least 3+ years in a senior leadership role
- Experience in beauty or consumer brands preferred
- Strong background in product marketing, creative development, and campaign planning
- Proven success in influencer and creator marketing strategy
- Excellent cross-functional communication and team leadership skills
- Experience managing complex calendars and high-volume execution
Seniority level
Seniority level
Executive
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Staffing and Recruiting
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