Zscaler, Inc.
Director, Digital Marketing - Paid Media
Zscaler, Inc. - San Jose
Work at Zscaler, Inc.
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Overview
Director, Digital Marketing - Paid Media
San Jose, California, USA About
Zscaler Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. We are looking for a Director of Digital Marketing to lead demand generation and integrated digital ad campaigns on a global scale. This role is an opportunity to make a significant impact by fostering high-performing teams, creating innovative marketing strategies, and delivering measurable business outcomes. Reporting to the Sr. Director, Digital Marketing, you’ll be responsible for: Visionary leadership:
managing and mentoring a talented global team of digital marketing experts. Delivering Business Impact:
Craft and execute demand-generation strategies and account-based marketing programs across key digital channels such as social, display, search, and web. Strengthening Collaboration:
Drive strategic partnerships by collaborating across Product Marketing, Field Marketing, Marketing Operations, Design, and other internal teams. Data Driven Decision Making:
Lead efforts in strategy, execution, and optimization of digital campaigns to enhance brand awareness, generate business leads, and fuel growth. What we are looking for (Minimum Qualifications) Leadership Experience:
Proven ability to build and lead high-performing marketing teams with empathy, clarity, and a focus on delivering outcomes. Marketing Mastery:
8+ years of experience in digital marketing, growth marketing, user acquisition, and demand generation strategies. Execution Excellence:
Expertise in launching and managing campaigns across multiple channels (social, display, search, web) and ad platforms (Google Ads, LinkedIn, Facebook). Technical Acumen:
Strong proficiency in marketing automation tools (e.g., Marketo) for campaign setup, tracking, and lead management, alongside platforms such as Google Analytics and Tag Manager. Dynamic Content & Localization:
Familiarity with audience segmentation and the ability to tailor strategies to global audiences is highly preferred. Analytical Mindset:
Data-driven approach to marketing, with proficiency in reporting, testing, and optimizing KPIs with an eye on conversion rates and revenue growth. What Will Make You Stand Out (Preferred Qualifications) B.A./B.S. in Marketing, Business, or a related field. An MBA is a strong plus.
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San Jose, California, USA About
Zscaler Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. We are looking for a Director of Digital Marketing to lead demand generation and integrated digital ad campaigns on a global scale. This role is an opportunity to make a significant impact by fostering high-performing teams, creating innovative marketing strategies, and delivering measurable business outcomes. Reporting to the Sr. Director, Digital Marketing, you’ll be responsible for: Visionary leadership:
managing and mentoring a talented global team of digital marketing experts. Delivering Business Impact:
Craft and execute demand-generation strategies and account-based marketing programs across key digital channels such as social, display, search, and web. Strengthening Collaboration:
Drive strategic partnerships by collaborating across Product Marketing, Field Marketing, Marketing Operations, Design, and other internal teams. Data Driven Decision Making:
Lead efforts in strategy, execution, and optimization of digital campaigns to enhance brand awareness, generate business leads, and fuel growth. What we are looking for (Minimum Qualifications) Leadership Experience:
Proven ability to build and lead high-performing marketing teams with empathy, clarity, and a focus on delivering outcomes. Marketing Mastery:
8+ years of experience in digital marketing, growth marketing, user acquisition, and demand generation strategies. Execution Excellence:
Expertise in launching and managing campaigns across multiple channels (social, display, search, web) and ad platforms (Google Ads, LinkedIn, Facebook). Technical Acumen:
Strong proficiency in marketing automation tools (e.g., Marketo) for campaign setup, tracking, and lead management, alongside platforms such as Google Analytics and Tag Manager. Dynamic Content & Localization:
Familiarity with audience segmentation and the ability to tailor strategies to global audiences is highly preferred. Analytical Mindset:
Data-driven approach to marketing, with proficiency in reporting, testing, and optimizing KPIs with an eye on conversion rates and revenue growth. What Will Make You Stand Out (Preferred Qualifications) B.A./B.S. in Marketing, Business, or a related field. An MBA is a strong plus.
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